{"id":13234,"date":"2025-03-12T10:14:13","date_gmt":"2025-03-12T09:14:13","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=13234"},"modified":"2025-06-04T17:30:32","modified_gmt":"2025-06-04T15:30:32","slug":"pcs-maximize-ad-revenue-publisher-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/fr\/pcs-maximize-ad-revenue-publisher-success-story\/","title":{"rendered":"PCS | Maximize Ad Revenue | Publisher Success Story"},"content":{"rendered":"
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Le Tourmalet de Pro Cycling Stat
\nen augmentation constante de leurs revenus publicitaires<\/br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Feuille de route de PCS pour maximiser les revenus publicitaires au fil des ann\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019histoire qui raconte la mani\u00e8re dont Refinery89 a aid\u00e9 Procyclingstats.com \u00e0 maximiser ses revenus publicitaires au cours des 4 derni\u00e8res ann\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Une histoire vraie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce parcours est la preuve vivante que le temps porte ses fruits lorsqu\u2019il s\u2019agit de choisir le bon partenaire AdTech. Pour vous donner un aper\u00e7u\u2026 apr\u00e8s plus de 4 ans ensemble,<\/strong> comprenant la r\u00e9vision de leur strat\u00e9gie publicitaire et l\u2019installation d\u2019une solution Single Tag prim\u00e9e, PCS a augment\u00e9 ses revenus publicitaires de plus de 186 % !<\/strong>!<\/p>

Procyclingstats.com est le site de r\u00e9f\u00e9rence pour les passionn\u00e9s de cyclisme. Il offre des analyses, des r\u00e9sultats en direct et des statistiques historiques aux fans et aux professionnels. Avec des millions de visiteurs mensuels \u00e0 la recherche des derni\u00e8res nouvelles du monde du cyclisme, PCS a gravi les \u00e9chelons<\/strong> pour devenir le site de r\u00e9f\u00e9rence dans son domaine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Une histoire de croissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bien que PCS soit un site web prosp\u00e8re avec une large audience<\/strong>, ils avaient du mal \u00e0 optimiser leur inventaire publicitaire pour augmenter leur revenu. PCS a \u00e9t\u00e9 approch\u00e9 par de nombreux partenaires AdTech potentiels avec des promesses vides, ce qui les a rendus h\u00e9sitants \u00e0 collaborer avec eux.<\/p>

Conscients de ce d\u00e9fi, nous sommes intervenus avec un plan solide garantissant une transparence totale \u00e0 chaque \u00e9tape. L'\u00e9quipe de Refinery89 a soigneusement \u00e9valu\u00e9 la situation ainsi que les objectifs souhait\u00e9s par PCS et a \u00e9labor\u00e9 une strat\u00e9gie sur mesure<\/strong> visant \u00e0 assurer une croissance constante au fil des ann\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Refinery89 \u00e0 la rescousse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vers la fin de 2020, nous avons mis en production notre solution Single Tag, donnant acc\u00e8s \u00e0 notre demande premium,<\/strong>tout en \u00e9laborant un plan d\u2019optimisation constante pour am\u00e9liorer les r\u00e9sultats \u00e0 long terme. Tout \u00e9tait pr\u00eat pour commencer la nouvelle ann\u00e9e sur une note positive.<\/p>

Au cours des ann\u00e9es suivantes, notre \u00e9quipe AdTech a appris davantage sur PCS, la configuration de la page, leurs besoins et le comportement des utilisateurs du site. En tenant compte de ces informations, nous avons proc\u00e9d\u00e9 \u00e0 une s\u00e9rie d'ajustements. De plus, nous avons r\u00e9alis\u00e9 des contr\u00f4les mensuels avec PCS pour affiner la strat\u00e9gie en fonction des donn\u00e9es re\u00e7ues et garantir des m\u00e9triques optimales<\/strong> \u00e0 chaque \u00e9tape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ce que PCS a exp\u00e9riment\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Augmentation drastique de la visibilit\u00e9<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Am\u00e9lioration du taux de
remplissage des annonces<\/br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Augmentation des impressions publicitaires<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optimisation du placement des annonces<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L\u2019ANN\u00c9E<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce n\u2019est pas encore le moment de freiner. Il y a encore une chose que nous pouvons faire pour augmenter davantage la valeur de leur inventaire publicitaire : utiliser l\u2019arme secr\u00e8te de notre \u00e9quipe de ventes directes...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2024 : Augmentation de la valeur de l\u2019inventaire publicitaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un travail pour notre<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INTEREST DRIVEN TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Technologie de pointe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'utilisation de notre technologie Interest-driven a \u00e9t\u00e9 la cerise sur le g\u00e2teau. Cela a permis d'augmenter la valeur de l'inventaire publicitaire de PCS gr\u00e2ce \u00e0 la demande suppl\u00e9mentaire g\u00e9n\u00e9r\u00e9e par notre \u00e9quipe de ventes directes. Ces professionnels ont int\u00e9gr\u00e9 les meilleures campagnes publicitaires des annonceurs<\/strong> en lien avec l\u2019Euro 2024 et les Jeux olympiques de Paris, cr\u00e9ant le sc\u00e9nario id\u00e9al pour augmenter de 67% les revenus de PCS en juin 2024 par rapport<\/strong> au m\u00eame mois de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Qu'avons-nous appris ? La coh\u00e9rence est la cl\u00e9 !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En combinant notre technologie<\/strong> avec notre engagement<\/strong> , nous avons fourni les meilleurs r\u00e9sultats possibles<\/strong>. Nous avons aid\u00e9 PCS \u00e0 accro\u00eetre son potentiel de mon\u00e9tisation publicitaire et \u00e0 se positionner sur la voie d'une croissance continue.<\/p>

Apr\u00e8s des ann\u00e9es de partenariat et d\u2019apprentissage continu, nous avons transform\u00e9 PCS en une destination attractive pour les annonceurs premium<\/strong>, faisant un choix de premier plan pour les campagnes directes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Augmentation des Revenus Publicitaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De 2021 \u00e0 2024<\/div>\t\t\t
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Am\u00e9lioration du Taux de Visibilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De 2021 \u00e0 2024<\/div>\t\t\t
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Taux de Remplissage
plus \u00c9lev\u00e9<\/br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En moyenne<\/div>\t\t\t
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Pr\u00eat \u00e0 atteindre de nouveaux sommets ?
\nAllons-y ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommencez !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro Cycling Stats\u2019 tourmalet towards raising their ad revenue PCS roadmap towards maximizing ad revenue over the years The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books. https:\/\/youtu.be\/C_AtaAxBPWU?si=ZU98WnPnDKAuWisO A real story This journey is living proof that time pays off when […]<\/p>\n","protected":false},"author":7,"featured_media":13237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPCS | Maximize Ad Revenue | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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