{"id":12189,"date":"2024-11-28T10:32:16","date_gmt":"2024-11-28T09:32:16","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=12189"},"modified":"2024-11-28T12:15:23","modified_gmt":"2024-11-28T11:15:23","slug":"twenteinsite-publisher-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/fr\/twenteinsite-publisher-success-story-refinery89\/","title":{"rendered":"Twenteinsite | Publisher Success Story | Refinery89"},"content":{"rendered":"
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Cas de Succ\u00e8s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Twenteinsite.nl<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Twenteinsite.nl est le site incontournable pour les fans du FC Twente<\/strong> : le l\u00e9gendaire club de football professionnel, triple vainqueur de la coupe des Pays-Bas, bas\u00e9 \u00e0 Enschede et fond\u00e9 en 1965.<\/p>

Depuis de nombreuses ann\u00e9es, Twenteinsite.nl tient ses lecteurs inform\u00e9s des derniers scoops et actualit\u00e9s sur leur \u00e9quipe de football favorite. Avec plus de 3 million de pages vues par mois<\/strong>, ils figurent parmi les 10 meilleurs sites d'actualit\u00e9s li\u00e9s aux fans aux Pays-Bas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+78%<\/font><\/h3>

Augmentation des revenus publicitaires<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Technologie de Mon\u00e9tisation<\/h3>

Optimis\u00e9e<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"publisher\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En 2024, le revenu publicitaire de Twente Insite a augment\u00e9 de 78 %<\/strong>. Ce r\u00e9sultat tr\u00e8s satisfaisant a \u00e9t\u00e9 obtenu apr\u00e8s plusieurs optimisations et conseils de nos experts AdOps. La cl\u00e9 de ce succ\u00e8s a \u00e9t\u00e9 l'int\u00e9gration de notre solution prim\u00e9e Single Tag Header Bidding<\/strong>, qui a consid\u00e9rablement am\u00e9lior\u00e9 leurs revenus par rapport \u00e0 la m\u00eame p\u00e9riode en 2023, lorsqu'ils utilisaient leur pr\u00e9c\u00e9dente solution publicitaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fis Initiaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nous avons remplac\u00e9 l'ancien syst\u00e8me de Twente Insite par notre solution Full-Stack prim\u00e9e. Cette mise en \u0153uvre comprenait le GeoTag qui consiste \u00e0 mon\u00e9tiser le trafic entrant provenant de l'ext\u00e9rieur du pays principal de Twente Insite, la technologie Ad Refresh, l'int\u00e9gration Anti Ad Block, un CMP premium conforme au RGPD (consentmanager.net), et bien s\u00fbr notre technologie de mon\u00e9tisation approuv\u00e9e par Google garantissant le respect des normes de Google. Tout ce dont le Publisher avait besoin pour maximiser ses revenus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Twente Insite cherchait des moyens pour exploiter tout leur potentiel de revenus, car leur configuration pr\u00e9c\u00e9dente ne leur permettait pas d'atteindre les r\u00e9sultats escompt\u00e9s. Gr\u00e2ce \u00e0 notre technologie, \u00e0 nos campagnes directes et \u00e0 la demande premium, nous leur avons ouvert de nouvelles opportunit\u00e9s pour augmenter leur RPM. Voici comment nous avons proc\u00e9d\u00e9 :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"ad<\/figure>

Am\u00e9lioration de la Configuration des annonces publicitaires<\/h3>

Notre \u00e9quipe AdOps est rapidement intervenue pour unifier et organiser soigneusement la configuration des annonces selon les besoins du publisher. Cela a non seulement conduit \u00e0 une augmentation des revenus publicitaires, mais aussi \u00e0 une am\u00e9lioration de l'exp\u00e9rience utilisateur et des performances du site web.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c0 Jour avec les Normes de Google<\/h3>

En tant que Google Certified Publishing Partners, nous avons fourni des conseils strat\u00e9giques pour optimiser la mon\u00e9tisation des espaces publicitaires. Tandis que notre \u00e9quipe AdOps et nos Partners Managers se sont assur\u00e9 d'\u00eatre align\u00e9 avec les normes de l'industrie.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Informations de Haute Qualit\u00e9<\/h3>

Nous avons accord\u00e9 \u00e0 Twente Insite un acc\u00e8s \u00e0 notre Publisher Dashboard afin qu'ils puissent avoir une vision claire et pr\u00e9cise sur ce qui se passe sur leur site. Cela les a aid\u00e9s \u00e0 prendre des d\u00e9cisions pour optimiser la strat\u00e9gie de mon\u00e9tisation des publicit\u00e9s en temps r\u00e9el.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Campagnes Directes Premium<\/h3>

En int\u00e9grant notre Single Tag, nous avons am\u00e9lior\u00e9 les r\u00e9sultats sur l\u2019aspect programmatique. En plus de cela, notre \u00e9quipe de ventes directes s\u2019est investie pour obtenir les meilleurs accords, ce qui a permis de continuer de tirer le RPM vers le haut.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cLe partenariat avec Refinery a \u00e9t\u00e9 excellent depuis le d\u00e9but. La transition s\u2019est parfaitement d\u00e9roul\u00e9e. La communication est excellente. Ils r\u00e9fl\u00e9chissent avec nous pour tirer le meilleur parti de cette collaboration. De notre c\u00f4t\u00e9, cette collaboration a entra\u00een\u00e9 une augmentation consid\u00e9rable du chiffre d\u2019affaires, ce qui nous a permis de fixer de nouveaux objectifs.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pr\u00eat \u00e0 atteindre de nouveaux sommets ?
\nAllons-y ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommencez !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Twenteinsite.nl Twenteinsite.nl is the must-visit website for fans of FC Twente: the legendary, 3 time Dutch Cup winner, professional soccer (football) club from Enschede, formed in 1965. For many years, Twenteinsite.nl has been keeping their readers up to date with the latest scoops and insights about their beloved soccer team. With over three […]<\/p>\n","protected":false},"author":7,"featured_media":12193,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12189","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTwenteinsite | Publisher Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped twenteinsite.nl increase their Ad Revenue by over 78% with an optimized monetization setup!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/twenteinsite-publisher-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twenteinsite | Publisher Success Story | Refinery89 | Refinery89\" \/>\n<meta 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content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/twenteinsite-publisher-success-story-refinery89\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/twenteinsite-publisher-success-story-refinery89\\\/\",\"name\":\"Twenteinsite | Publisher Success Story | Refinery89 | 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