{"id":10930,"date":"2024-09-06T17:20:30","date_gmt":"2024-09-06T15:20:30","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10930"},"modified":"2024-11-28T11:38:00","modified_gmt":"2024-11-28T10:38:00","slug":"primeraedicion-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/fr\/primeraedicion-success-story-refinery89\/","title":{"rendered":"Primeraedicion | Publisher Success Story | Refinery89"},"content":{"rendered":"
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Cas de Succ\u00e8s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Le site d'actualit\u00e9s <\/strong>primeraedicion.com.ar sert de version num\u00e9rique de Primera Edici\u00f3n, un journal avec plus de 30 ans d'histoire d\u00e9di\u00e9 \u00e0 fournir les derni\u00e8res nouvelles pour les r\u00e9gions de Misiones et Corrientes en Argentine.<\/p>

Primeraedicion.com.ar re\u00e7oit plus de 4 millions de pages vues chaque mois<\/strong> et a une longue tradition en tant que principale source d'information pour les r\u00e9sidents de la r\u00e9gion nord-est de l'Argentine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+47%<\/font><\/h3>

Augmentation des revenus publicitaires<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Technologie de Mon\u00e9tisation<\/h3>

Optimis\u00e9e<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les revenus publicitaires ont augment\u00e9 de 47 %<\/strong> gr\u00e2ce \u00e0 l'intervention de Refinery89 pour structurer et unifier la configuration de la mon\u00e9tisation des annonces, qui \u00e9tait r\u00e9partie entre diff\u00e9rentes solutions de mon\u00e9tisation, tout en conservant le m\u00eame nombre de pages vues. Cela a \u00e9galement entra\u00een\u00e9 une augmentation des accords de campagnes directes, qui \u00e9taient auparavant extr\u00eamement difficiles \u00e0 g\u00e9rer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fis Initiaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar a rencontr\u00e9 des probl\u00e8mes significatifs en raison d'un mauvais placement des annonces, avec des unit\u00e9s publicitaires superpos\u00e9es et une performance m\u00e9diocre. De plus, ils ont eu des difficult\u00e9s \u00e0 allouer leurs accords directs en raison du manque de structure et de la m\u00e9connaissance des formats d'annonces provenant de chaque fournisseur de mon\u00e9tisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution Mise en \u0152uvre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nous avons pr\u00e9sent\u00e9 une strat\u00e9gie compl\u00e8te, nous permettant de devenir leur unique solution de gestion des annonces, comprenant :\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Optimisation de la mon\u00e9tisation des annonces<\/h3>

Nous avons unifi\u00e9 et organis\u00e9 la configuration des annonces en fonction des besoins de l'\u00e9diteur, avec l'aide de notre \u00e9quipe d'op\u00e9rations publicitaires chez Refinery89. Cela a conduit \u00e0 une meilleure performance du site et \u00e0 une meilleure exp\u00e9rience utilisateur.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mise en \u0152uvre de la Solution<\/h3>

Nous avons donn\u00e9 \u00e0 Primeraedicion.com.ar l'acc\u00e8s \u00e0 un tableau de bord unique o\u00f9 ils pouvaient \u00eatre inform\u00e9s de tout ce qui se passait sur leur site web en ce qui concerne la publicit\u00e9.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Publisher Success Manager d\u00e9di\u00e9<\/h3>

Un Publisher Success Manager d\u00e9di\u00e9 a \u00e9t\u00e9 assign\u00e9 \u00e0 primeraedicion.com.ar, guidant l'\u00e9diteur tout au long du processus d'optimisation et r\u00e9pondant \u00e0 toutes les questions sur place.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Accords Directs<\/h3>

En mettant en place une configuration appropri\u00e9e de la mon\u00e9tisation des annonces, nous avons non seulement augment\u00e9 les revenus gr\u00e2ce \u00e0 la publicit\u00e9 programmatique au cours des 3 premiers mois, mais nous avons \u00e9galement fourni la technologie pour g\u00e9rer les campagnes directes.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Nous sommes tr\u00e8s satisfaits du travail que Refinery89 a r\u00e9alis\u00e9 pour nous ; ils nous ont \u00e9norm\u00e9ment aid\u00e9s \u00e0 organiser notre configuration de mani\u00e8re efficace et \u00e0 gagner plus d'argent gr\u00e2ce \u00e0 la publicit\u00e9.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pr\u00eat \u00e0 atteindre de nouveaux sommets ?
\nAllons-y ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommencez !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Primeraedicion.com.ar The news website primeraedicion.com.ar serves as the digital version of Primera Edici\u00f3n, a newspaper with over 30 years of history dedicated to providing the latest news for the Misiones and Corrientes regions in Argentina. Primeraedicion.com.ar receives over 4 million page views every month and holds a long-standing tradition as the primary information […]<\/p>\n","protected":false},"author":7,"featured_media":11102,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPrimeraedicion | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped primeraedicion.com.ar optimize their revenue stream with a customized monetization setup for the site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/primeraedicion-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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