{"id":10897,"date":"2024-09-06T14:20:23","date_gmt":"2024-09-06T12:20:23","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10897"},"modified":"2026-02-03T12:02:35","modified_gmt":"2026-02-03T11:02:35","slug":"mbpassion-de-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/fr\/mbpassion-de-success-story-refinery89\/","title":{"rendered":"Mbpassion.de | Success Story | Refinery89"},"content":{"rendered":"
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Cas de Succ\u00e8s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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mbpassion.de<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mbpassion.de est un blog sur l'automobile<\/strong> avec toutes les derni\u00e8res nouvelles, faits et photos autour de la marque de luxe<\/strong>, incluant non seulement Mercedes-Benz mais aussi Smart, AMG et Maybach.<\/p>

Avec environ 1 million de pages vues par mois<\/strong>, mbpassion.de est le site incontournable pour les fans germanophones de Mercedes-Benz et les passionn\u00e9s d'automobiles qui souhaitent \u00eatre \u00e0 jour avec tout ce qui se passe autour de Mercedes-Benz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+130%<\/font><\/h3>

Augmentation des revenus publicitaires<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Inventaire Publicitaire<\/h3>

Optimis\u00e9<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les revenus publicitaires ont augment\u00e9 de 130 %<\/strong> gr\u00e2ce \u00e0 l'introduction de la demande premium et \u00e0 la mise en place de formats publicitaires \u00e0 forte valeur ajout\u00e9e. Notre \u00e9quipe AdOps a r\u00e9ussi \u00e0 optimiser le placement des annonces sur le site, augmentant ainsi la visibilit\u00e9 et am\u00e9liorant l'exp\u00e9rience des visiteurs lors de leur navigation sur le site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fis Initiaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mbpassion.de n\u00e9cessitait du temps et de l'expertise pour optimiser le placement des annonces sur la page et avait \u00e9galement des difficult\u00e9s avec le support client de Google AdSense, car ils avaient besoin d'une assistance plus personnelle et continue. Ils ont d\u00e9cid\u00e9 de contacter Refinery89, Google Certified Publishing Partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution Mise en \u0152uvre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le Publisher Success Manager natif assign\u00e9 a commenc\u00e9 \u00e0 travailler aux c\u00f4t\u00e9s de notre \u00e9quipe AdOps en mettant en \u0153uvre :\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Optimisation des formats publicitaires<\/h3>

En r\u00e9alisant une analyse approfondie de la configuration actuelle, de la visibilit\u00e9 du site et du comportement des utilisateurs, nous avons plac\u00e9 les annonces de mani\u00e8re intelligente dans des espaces plus appropri\u00e9s, am\u00e9liorant ainsi l'exp\u00e9rience utilisateur et la visibilit\u00e9.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Demande Premium<\/h3>

Nous avons int\u00e9gr\u00e9 des SSP sp\u00e9cialis\u00e9s qui s'adressaient sp\u00e9cifiquement au cr\u00e9neau automobile, garantissant un acc\u00e8s \u00e0 une demande publicitaire premium et une meilleure pertinence des emplacements publicitaires.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Account Manager<\/h3>

Un Publisher Success Manager d\u00e9di\u00e9 a \u00e9t\u00e9 assign\u00e9 \u00e0 mbpassion.de, guidant l'\u00e9diteur tout au long du processus d'optimisation des annonces et fournissant des informations continues sur les performances.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Formats publicitaires \u00e0 forte valeur ajout\u00e9e<\/h3>

Nous avons mis en place de nouveaux formats publicitaires \u00e0 forte valeur ajout\u00e9e qui ont am\u00e9lior\u00e9 les revenus publicitaires du site sans impacter l'exp\u00e9rience utilisateur.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Avec Refinery89, j'ai en fait pu plus que doubler nos revenus publicitaires. Les objectifs fix\u00e9s lors de nos premi\u00e8res r\u00e9unions sont devenus une r\u00e9alit\u00e9 ! Je regrette simplement de ne pas avoir contact\u00e9 Refinery89 et chang\u00e9 pour leur solution de mon\u00e9tisation plus t\u00f4t.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pr\u00eat \u00e0 atteindre de nouveaux sommets ?
\nAllons-y ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCommencez !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story mbpassion.de Mbpassion.de is a German automotive themed blog with all the latest news, facts and pictures around the luxury car brand, including not only Mercedes-Benz but also Smart, AMG and Maybach. With about 1 million page views per month, mbpassion.de is the go-to site for German speaking Mercedes-Benz fans, and car enthusiast, wanting […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10897","page","type-page","status-publish","hentry"],"yoast_head":"\nMbpassion.de | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped mbpassion.de optimize their revenue stream with a comprehensive ad formats optimization in their site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/fr\/mbpassion-de-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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