Answers to
programmatic FAQs
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We put together the most common question about ad monetization, programmatic advertising tools, dos and don’ts of ad management, relationships with AdSense, onboarding process, finance, ad tech and other common doubts that our community of publishers were concerned about.
General Questions
A CMP, or Consent Management Platform, is a tool used by websites and apps to collect and manage user consent for the use of cookies and other tracking technologies.
Yes, Refinery89 can serve a campaign that you have sold directly.
We do charge a small CPM fee for this service, which covers optimization and reporting to ensure that the campaign performs as well as possible.
Ad overlapping is a red flag because it can have negative consequences on both the user experience and the performance of the ads themselves.
Firstly, overlapping ads can negatively affect the user experience by making it difficult for the user to access and interact with the content on the page. This can lead to frustration and a poor overall impression of the website, which can result in lower user engagement and retention.
Secondly, overlapping ads can also have a negative impact on the performance of the ads themselves. When an ad is overlapped by another element on the page, it becomes less visible to the user, which can result in lower viewability rates. This can in turn lead to lower CPMs, fill rates, and other key performance metrics.
In addition, Google and other search engines penalize websites that engage in ad overlapping, as it is seen as a violation of their guidelines on user experience and ad placement. This can result in lower search engine rankings and reduced traffic to the website.
Overall, it is important to avoid ad overlapping in order to provide a positive user experience and ensure optimal performance of the ads on the page.
Display
IAB standard, In-image, and Rich Media
Video
Instream, Outstream, Native and Side Scrollers
Native
Standard, Video, Smart, Auto or even full article Elastic natives.
Rich Media
Takeovers, Skins, IAB enhanced, In-image, Swipetanks and Custom Natives
Content Recommendation
Leverage our outstanding umbrella agreement with Outbrain or use our own Content Recommendation solutions.
Display
IAB standard, In-image, and Rich Media
Video
Instream, Outstream, Native and Side Scrollers
Native
Standard, Video, Smart, Auto or even full article Elastic natives.
Rich Media
Takeovers, Skins, IAB enhanced, In-image, Swipetanks and Custom Natives
Content Recommendation
Leverage our outstanding umbrella agreement with Outbrain or use our own Content Recommendation solutions.
Proposals
Onboarding
Financial
Technology
Dashboard
Competitors
Complaints from publishers
Core Web Vitals
Referral Program
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