{"id":9241,"date":"2024-05-14T10:12:50","date_gmt":"2024-05-14T08:12:50","guid":{"rendered":"https:\/\/refinery89.com\/?p=9241"},"modified":"2024-06-14T10:40:39","modified_gmt":"2024-06-14T08:40:39","slug":"google-seo-actualizacion-principal-de-marzo-de-2024","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/google-seo-march-2024-core-update\/","title":{"rendered":"Puntos Clave de la Actualizaci\u00f3n Principal de Google SEO de Marzo 2024"},"content":{"rendered":"<p>Bueno, Google finalmente ha hecho su <a href=\"https:\/\/developers.google.com\/search\/updates\/core-updates\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffb703;\">Actualizaci\u00f3n principal de marzo de 2024<\/span><\/a> y <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/developers.google.com\/search\/updates\/spam-updates\" target=\"_blank\" rel=\"noopener\">actualizaci\u00f3n de spam<\/a><\/span>, y est\u00e1 cambiando la forma en que funciona el SEO una vez m\u00e1s. A primera vista, es otra temporada de limpieza de primavera. Suena interesante y aterrador al mismo tiempo, \u00bfno?<\/p>\n<p>Estamos seguros de que te preguntas qu\u00e9 pasar\u00e1 con esta actualizaci\u00f3n. Si te preocupa lo que significa para tu sitio web, te tenemos cubierto.<\/p>\n<p>Aqu\u00ed tienes todos los puntos clave sobre las actualizaciones y lo que significan para ti.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 pasa con la \u00faltima actualizaci\u00f3n de Google?<\/h2>\n<p>Entonces, \u00bfqu\u00e9 es exactamente una actualizaci\u00f3n principal y por qu\u00e9 deber\u00eda importarte? Google tiene una gran responsabilidad como el motor de b\u00fasqueda m\u00e1s grande. Despu\u00e9s de todo, todo el mundo lo utiliza para buscar respuestas a casi cualquier cosa. Dicho esto, Internet est\u00e1 lleno de informaci\u00f3n: lo bueno, lo malo y lo feo. Si bien hay mucha informaci\u00f3n \u00fatil en l\u00ednea, no todo es relevante.<\/p>\n<p>Con la actualizaci\u00f3n principal y de spam, Google est\u00e1 haciendo limpieza. \u00bfSu objetivo? Asegurarse de que el contenido m\u00e1s \u00fatil, relevante y original aparezca en sus p\u00e1ginas de resultados de b\u00fasqueda (SERP).<\/p>\n<p>Aunque todo el contenido irrelevante e in\u00fatil no desaparecer\u00e1 de Internet, no aparecer\u00e1 en los resultados de b\u00fasqueda. Google tiene previsto eliminar de su \u00edndice unos 40% de sitios web de baja calidad. Cualquier sitio web que utilice estrategias cuestionables o incumpla las directrices de Google puede decir adi\u00f3s a aparecer en los resultados de b\u00fasqueda.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>\u00bfQu\u00e9 tan r\u00e1pido est\u00e1n ocurriendo estos cambios?<\/h3>\n<p>Barry Schwartz de Google dijo que las actualizaciones son autom\u00e1ticas y que ya est\u00e1 eliminando sitios de sus b\u00fasquedas. Google no informa a los propietarios de sitios web sobre los efectos positivos o negativos de las actualizaciones en sus sitios web. Simplemente est\u00e1 limpiando la casa.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Los sitios web que sobrevivieron a las actualizaciones anteriores tambi\u00e9n est\u00e1n en problemas.<\/h3>\n<p>Muchos sitios web lograron sobrevivir a la \u00faltima purga enga\u00f1ando a los algoritmos de Google. Parece que esta vez no tendr\u00e1n tanta suerte. Ahora, incluso los m\u00e1s astutos se enfrentan a la ira de la calificaci\u00f3n E-E-A-T (Experiencia, Pericia, Autoridad y Confiabilidad). Es una mejor manera para que Google analice si los sitios web son realmente \u00fatiles y serviciales. Si no lo son, los sitios web son eliminados de la lista.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfSon seguros los sitios web que utilizan contenido generado por IA?<\/h2>\n<p>Si est\u00e1s usando IA para producir contenido para tu sitio web, deber\u00edas reconsiderar tu estrategia. Google est\u00e1 mejorando cada vez m\u00e1s en el seguimiento de contenido generado por IA y tomando medidas inmediatas contra los sitios web que lo utilizan.<\/p>\n<p>Si bien el contenido generado por IA puede ser excelente, la mayor\u00eda no ofrece mucho valor. Gran parte de \u00e9l no es original, relevante o no ofrece un valor profundo. Algo de \u00e9l es francamente inexacto. Las actualizaciones SEO de Google quieren que las personas que usan su plataforma encuentren recursos confiables con contenido de alta calidad que sea genuino. Esto significa que la actualizaci\u00f3n tambi\u00e9n se dirigir\u00e1 al contenido de baja calidad escrito por humanos.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo proteger tu sitio web despu\u00e9s de la actualizaci\u00f3n SEO de Google?<\/h2>\n<p>El objetivo principal de Google es ofrecer la mejor experiencia de usuario. Si crees que tu sitio web lo hace, sigue siendo una buena idea revisar y reevaluar todo, solo para estar seguro. Aqu\u00ed tienes un resumen r\u00e1pido de los consejos que debes recordar.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>La calidad sobre la cantidad siempre gana.<\/h3>\n<p>Primero, conc\u00e9ntrate en seguir las pautas de E-E-A-T de Google. En lugar de intentar simplemente llenar tu sitio web con una gran cantidad de contenido, aseg\u00farate de que sea original, ofrezca valor en profundidad y perspectivas \u00fanicas de expertos reales.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Aseg\u00farate de ofrecer una excelente experiencia de usuario<\/h3>\n<p>Recuerda: La prioridad principal de Google es garantizar una excelente experiencia de usuario. Para ti, significa asegurarte de que las personas disfruten al visitar tu sitio. Desde ofrecer contenido \u00fatil y original hasta una gran velocidad de carga, intenta tener todo en orden.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Sigue revisando y actualizando tu sitio web<\/h3>\n<p>Las tendencias de desarrollo web y SEO cambian constantemente. Haz un h\u00e1bito el actualizar tu sitio web para que coincida con ellas de forma regular. De esta manera, puedes mantener tu sitio web relevante, continuar ofreciendo una gran experiencia de usuario y mejorar tus rankings en las SERP.<\/p>\n<h2>Como Pubisher: \u00bfQu\u00e9 necesitas hacer?<\/h2>\n<p>Si eres propietario de un sitio web o un publisher que se pregunta por d\u00f3nde empezar, sepa que Refinery89 es un socio de publishers  certificado por Google.<strong><span style=\"color: #ffb703;\"> <a style=\"color: #ffb703;\" href=\"http:\/\/refinery89.com\/es\/contactanos-refinery89\/\">Contacta con nosotros<\/a><\/span><\/strong> \u00a1con nosotros porque podemos decirte exactamente qu\u00e9 hacer!<\/p>","protected":false},"excerpt":{"rendered":"<p>Well, Google has finally made its March 2024 core update and spam update, and it is changing how SEO works yet again. From the first look, it is another season of spring cleaning. Sounds interesting and scary at the same time, doesn\u2019t it? We are sure you are wondering what is going to happen with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[46,65],"class_list":["post-9241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Google SEO Updates in 2024 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google SEO updates in March 2024 is bringing a massive change to publishers and website owners. Learn to keep your SEO game strong!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/google-seo-actualizacion-principal-de-marzo-de-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Google SEO Updates in 2024 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Google SEO updates in March 2024 is bringing a massive change to publishers and website owners. 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