{"id":9004,"date":"2024-05-06T14:06:55","date_gmt":"2024-05-06T12:06:55","guid":{"rendered":"https:\/\/refinery89.com\/?p=9004"},"modified":"2024-06-14T10:18:18","modified_gmt":"2024-06-14T08:18:18","slug":"retraso-cookies-de-terceros-chrome-2025","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/delay-third-party-cookies-chrome-2025\/","title":{"rendered":"La fiesta de despedida de Google para las cookies de terceros se extiende hasta 2025"},"content":{"rendered":"<p>\u00a1Listos\u2026 preparados\u2026 ESPEREN! Google ha anunciado el aplazamiento del fin de las cookies de terceros, que estaba previsto para la segunda mitad del cuarto trimestre de 2024.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"So,-when-is-the-new-date-for-the-third-party-cookie-deprecation?\" data-renderer-start-pos=\"136\"><strong data-renderer-mark=\"true\">Entonces, \u00bfcu\u00e1ndo es la nueva fecha para la desactivaci\u00f3n de las cookies de terceros?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"202\">No es sorprendente que Google vuelva a apretar el bot\u00f3n de \u201cposponer\u201d. Despu\u00e9s de todo, esta es la tercera vez que se cambia la cuenta atr\u00e1s para deshabilitar estas cookies en Chrome.<\/p>\n<p data-renderer-start-pos=\"381\">Los publishers y anunciantes ahora deber\u00e1n esperar hasta 2025.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"381\"><strong data-renderer-mark=\"true\">\u00bfPor qu\u00e9 se retrasa el fin de las cookies de terceros?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"483\">Google ha estado atrapado en la reserva de galletas, ya que la decisi\u00f3n de posponer la depreciaci\u00f3n de las galletas no ha dependido completamente de ellos.<\/p>\n<p data-renderer-start-pos=\"610\">La Autoridad de Competencia y Mercados del Reino Unido (CMA) est\u00e1 interviniendo y diciendo: \u201c\u00a1Un momento, Google!<\/p>\n<p data-renderer-start-pos=\"714\">En un <a class=\"cc-1rn59kg\" title=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">actualizaci\u00f3n reciente<\/span><\/span><\/a>, el retraso en la implementaci\u00f3n de los cambios se atribuy\u00f3 a las regulaciones del Reino Unido. La publicaci\u00f3n destacaba,<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"714\">\u201dReconocemos que existen desaf\u00edos continuos relacionados con la conciliaci\u00f3n de comentarios divergentes de la industria, los reguladores y los desarrolladores, y continuaremos interactuando estrechamente con todo el ecosistema. Tambi\u00e9n es fundamental que la CMA tenga tiempo suficiente para revisar todas las pruebas, incluidos los resultados de las pruebas de la industria, que la CMA ha solicitado a los participantes del mercado que proporcionen antes de finales de junio. Teniendo en cuenta ambas consideraciones significativas, no completaremos la depreciaci\u00f3n de las cookies de terceros durante la segunda mitad del cuarto trimestre.\u201d<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"714\">En resumen: Google no puede eliminar las cookies de terceros sin la aprobaci\u00f3n de la CMA.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"714\"><strong data-renderer-mark=\"true\">Garantizando una transici\u00f3n fluida de la privacidad<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1465\">Aparte de esta monta\u00f1a rusa de planes, es importante que Google escuche las ideas y preocupaciones de todos antes de realizar cambios importantes en la privacidad de Chrome.<\/p>\n<p data-renderer-start-pos=\"1623\">Nuestro Director de Seguridad, <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>,<\/span> declarado<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"1623\">\u2018Con respecto al reciente anuncio de Google sobre el retraso de la depreciaci\u00f3n de las cookies, no deber\u00eda sorprender a la mayor\u00eda en la industria, ya que no es la primera vez. Pero considerando que la \u00faltima eliminaci\u00f3n estaba planeada para el cuarto trimestre y estamos lidiando con sistemas delicados, es mejor asegurarse de que la transici\u00f3n a la ausencia de cookies sea lo m\u00e1s fluida posible\u201d.<\/p>\n<p data-renderer-start-pos=\"1623\">\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"The-end-of-third-party-cookies.-What-should-you-do-now?\" data-renderer-start-pos=\"2013\"><strong data-renderer-mark=\"true\">El fin de las cookies de terceros. \u00bfQu\u00e9 debes hacer ahora?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div>\n<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div>\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-1yull3q\">\n<div class=\"ak-renderer-document\">\n<p data-renderer-start-pos=\"2070\">La eliminaci\u00f3n de las cookies de terceros se ha pospuesto, pero un mundo sin cookies es inevitable, as\u00ed que publishers y publicistas, prep\u00e1rense.<\/p>\n<p data-renderer-start-pos=\"2211\">\u00bfPreocupado por c\u00f3mo esto puede afectar el tr\u00e1fico de tu sitio web y los ingresos por publicidad?\ud83d\udc4b<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Cont\u00e1ctanos<\/a><\/span> \u00a1y obt\u00e9n ayuda de un Partner Certificado de Publicaci\u00f3n de Google!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ready\u2026 set\u2026 WAIT! Google has announced the delay of the end of third-party cookies that was scheduled for the second half of Q4 2024. &nbsp; So, when is the new date for the third-party cookie deprecation? &nbsp; It&#8217;s no surprise that Google hits the &#8220;Snooze&#8221; button once again. After all, this is the third time [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[44,46,72,68],"class_list":["post-9004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cookies","tag-google","tag-publishers","tag-third-party-cookies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google farewell party for third-party cookies extends to 2025 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google has announced the delay of the end of third-party cookies for the third time after not getting UK CMA&#039;s approval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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