{"id":7872,"date":"2023-12-05T18:12:32","date_gmt":"2023-12-05T17:12:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7872"},"modified":"2024-11-18T17:49:31","modified_gmt":"2024-11-18T16:49:31","slug":"modo-de-consentimiento-de-google-v2-entrar-en-panico-o-no-entrar-en-panico","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/google-consent-mode-v2-to-panic-or-not-to-panic\/","title":{"rendered":"Google Consent Mode V2: \u00bfentrar en p\u00e1nico o no?"},"content":{"rendered":"

El Modo de Consentimiento v2 est\u00e1 en el aire<\/h1>\n

Tan pronto como empezamos a asimilar la cancelaci\u00f3n de las cookies de terceros, llegaron m\u00e1s noticias de Google. A partir del primer trimestre de 2024, Google requerir\u00e1 una actualizaci\u00f3n del Consent Mode v2, lo que significa tener una plataforma CMP certificada (por Google, obviamente) para recopilar los datos de seguimiento de los usuarios. A la luz de la cancelaci\u00f3n de las cookies, esto no es sorprendente y, en cierto modo, se pod\u00eda esperar.<\/p>\n

 <\/p>\n

Hace muy poco tiempo celebramos nuestra seminario web<\/a> dedicado exactamente a la recopilaci\u00f3n de datos de terceros, por lo que, por supuesto, dirigimos esta pregunta a nuestro orador invitado Jan Winkler, CEO de consentmanager.net<\/a>. Esto es lo que aprendimos de primera mano de uno de los expertos m\u00e1s reconocidos en el campo.<\/p>\n

 <\/p>\n

 <\/p>\n

Modo de Consentimiento v2. Todo lo que necesitamos es CMP.<\/h2>\n

 <\/p>\n

Una breve introducci\u00f3n. El Modo de Consentimiento de Google es una forma en que Google recibe una se\u00f1al de consentimiento de tu sitio web. B\u00e1sicamente, te permite determinar si los visitantes de tu sitio web han dado su consentimiento para que Google utilice su informaci\u00f3n personal con fines publicitarios, incluido el seguimiento y la personalizaci\u00f3n.<\/p>\n

As\u00ed, los usuarios pueden permitir que Google lea su informaci\u00f3n o bloquearla. Como Google es el principal guardi\u00e1n bajo la DMA (Ley de Mercados Digitales<\/a>tiene influencia e intenta abordar el problema del intercambio de informaci\u00f3n personal en el modo de consentimiento, lo que asegura que los usuarios permitan a Google rastrearlos y medirlos.<\/p>\n

Ahora mismo, para los publishers, no hay ninguna diferencia si tienen instalada una CMP profesional.<\/span> Sin embargo, a partir de marzo de 2024, Google obligar\u00e1 a los publishers a utilizar un modo de consentimiento con un CMP certificado por Google. Si desean seguir utilizando herramientas de Google (AdSense, GA4, Google Tag Manager, etc.). Por lo tanto, el principal desaf\u00edo aqu\u00ed es que los sitios web no podr\u00e1n utilizar CMP de c\u00f3digo abierto gratuitos, sino que necesitar\u00e1n herramientas profesionales si desean seguir rastreando y analizando el comportamiento de los usuarios.<\/p>\n

El \u00e9xito de la publicidad depende de una medici\u00f3n precisa del rendimiento. Sin el consentimiento de los usuarios, los anunciantes corren el riesgo de perder entre el 30 % y el 60 % de sus datos, aunque el porcentaje var\u00eda seg\u00fan el sector. Por ello, la implementaci\u00f3n o actualizaci\u00f3n del CMP al \u00abModo de consentimiento v2\u00bb es fundamental para las empresas que deseen seguir utilizando Google Ads en su estrategia de marketing en los mercados del EEE.<\/p>\n

\u00bfQu\u00e9 debo hacer con el Modo de consentimiento v2?<\/h2>\n

 <\/p>\n

Si ya te has unido a la familia de publishers de Refinery89 y te has transferido a nuestra CMP, no tienes nada de qu\u00e9 preocuparte, simplemente olv\u00eddate de este art\u00edculo por completo y t\u00f3mate una cerveza, ya nos hemos encargado de todo. Incluimos esta actualizaci\u00f3n crucial, as\u00ed como cualquier otra actualizaci\u00f3n, incluso las de menor impacto, en la CMP que proporcionamos, para que nuestros publisher puedan centrarse en lo importante: vivir sus vidas, mientras nosotros consentimos a los usuarios y monetizamos los anuncios.<\/p>\n

Si a\u00fan no est\u00e1s con nosotros Cont\u00e1ctanos<\/a> \u00a1para que te pongas en marcha y te sientas animado para marzo de 2024!<\/p>","protected":false},"excerpt":{"rendered":"

Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users’ tracking data. In light of […]<\/p>\n","protected":false},"author":12,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97,72],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2","tag-publishers"],"yoast_head":"\nGoogle Consent Mode V2: to panic or not to panic? | Refinery89<\/title>\n<meta name=\"description\" content=\"March 2024 Google will require an update to Consent Mode v2, which means to have a certified CMP platform to collect users' tracking data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/modo-de-consentimiento-de-google-v2-entrar-en-panico-o-no-entrar-en-panico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode V2: to panic or not to panic? 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