{"id":7597,"date":"2023-11-22T16:10:58","date_gmt":"2023-11-22T15:10:58","guid":{"rendered":"https:\/\/refinery89.com\/?p=7597"},"modified":"2024-12-05T09:09:18","modified_gmt":"2024-12-05T08:09:18","slug":"beneficios-clave-de-etiqueta-unica","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/single-tag-key-benefits\/","title":{"rendered":"Single Tag: 3 cosas que no sab\u00edas pero te gustar\u00eda saber."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ahora, t\u00fa, querido lector, pensar\u00e1s: \u201c\u00a1Caramba, otro art\u00edculo aburrido sobre soluciones de ad tech, y ni siquiera he tomado un caf\u00e9!\u201d. Bueno, si eres un publisher de Refinery89, simplemente deja de leer aqu\u00ed y sigue con tu d\u00eda porque la fuerza de Single Tag est\u00e1 contigo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, si a\u00fan no est\u00e1s con nosotros, podr\u00edas encontrar una soluci\u00f3n de optimizaci\u00f3n de inventario publicitario que te har\u00e1 ponerte a pensar y considerar hablar con nosotros. \u00a1Escucha tu intuici\u00f3n!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que, all\u00e1 vamos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Les presentamos nuestra revolucionaria, premiada y f\u00e1cil de usar soluci\u00f3n de gesti\u00f3n de anuncios de una sola l\u00ednea de c\u00f3digo!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La historia que estamos orgullosos de compartir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>\u00bfQu\u00e9 es el Single Tag?<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En esencia, el single tag es una pieza de c\u00f3digo, de hecho, solo una l\u00ednea, que los publishers integran en la secci\u00f3n head de su sitio web o administrador de etiquetas. Elegante, \u00bfverdad? No hay que pegar l\u00edneas de c\u00f3digo tediosas en cada p\u00e1gina, ni instrucciones de instalaci\u00f3n voluminosas. Coloque esta \u00fanica l\u00ednea de c\u00f3digo en su sitio web una sola vez, si\u00e9ntese y disfrute del viaje. Una vez anidada, esta etiqueta contacta a la Red de Entrega de Contenido (CDN) de Refinery89: \u00a1entrega de c\u00f3digo! Y luego recorre las p\u00e1ginas web asegur\u00e1ndose de que las unidades de anuncios de display, video y nativos tengan su momento de protagonismo, todo gracias a un rendimiento de puja en encabezado del lado del servidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora, hablemos de negocios serios de recopilaci\u00f3n de datos. En nuestra era digital, donde hasta tu tostadora y tu aspiradora rob\u00f3tica recopilan tus datos, el single tag garantiza que tu sitio web cumpla con las regulaciones. Activa el <a href=\"https:\/\/refinery89.com\/es\/cmp-por-que-les-importan-a-los-editores\/\">una plataforma de gesti\u00f3n de consentimientos (CMP)<\/a> \u2013 de modo que cumple con la normativa local 100% cuando sea necesario. No obstante, los publishers son libres de elegir entre nuestra plataforma y su propia soluci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Mantente atento! Esta tecnolog\u00eda no se trata solo de automatizaci\u00f3n. Devuelve el poder a los expertos. Los especialistas en rendimiento pueden administrar todos estos elementos desde un panel centralizado, permitiendo la activaci\u00f3n o desactivaci\u00f3n sencilla de las ubicaciones, el cambio de posiciones de las unidades publicitarias dentro de las p\u00e1ginas, la activaci\u00f3n del CMP y la optimizaci\u00f3n de la visibilidad mediante carga diferida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 les gustar\u00e1 m\u00e1s a los publishers? \u00a1Todav\u00eda pueden trabajar dentro de nuestra plataforma del lado del servidor y nuestro acuerdo de puja en encabezado, para una demanda y entrega optimizadas, sin resentimientos ni ataduras!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Por qu\u00e9 los publishers deber\u00edan subir a bordo<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El atractivo principal de la <a href=\"https:\/\/refinery89.com\/es\/single-tag-aumento-ingresos-publicitarios\/\">Single Tag<\/a> La soluci\u00f3n es su pura escalabilidad, y las cifras hablan por s\u00ed solas. M\u00e1s de 700 publishers internacionales ya est\u00e1n con nosotros, disfrutando de la vista de c\u00f3mo aumentan sus ingresos. \u00bfTiene usted esa inc\u00f3moda sensaci\u00f3n de que se est\u00e1 perdiendo la simplificaci\u00f3n de sus operaciones publicitarias, la optimizaci\u00f3n de ubicaciones y el crecimiento de los ingresos, manteniendo el control total? Pues, \u00a1en efecto lo tiene! Porque el single tag es la soluci\u00f3n que ha estado buscando y que a\u00fan no est\u00e1 utilizando.\u00a0<\/span><strong><a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">No dudes en contactarnos.<\/a> <\/strong>de inmediato!<\/p>\n<p><span style=\"font-weight: 400;\">Y aqu\u00ed est\u00e1 el porqu\u00e9:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Operaciones Simplificadas y Escalabilidad M\u00e1xima.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No m\u00e1s malabares con m\u00faltiples etiquetas o configuraciones complicadas. Una etiqueta lo hace todo. Con procesos automatizados y control centralizado, puedes dejar de preocuparte y concentrarte en la creaci\u00f3n de contenido y la interacci\u00f3n con la audiencia.<\/span><\/p>\n<h3><b>Cumplimiento de datos de forma sencilla.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El cumplimiento del RGPD es una gran preocupaci\u00f3n para los publishers europeos y estadounidenses. Si los publishers as\u00ed lo desean, el CMP integrado de Refinery89 garantiza que el consentimiento del usuario se gestione sin que usted tenga que mover un dedo.<\/span><\/p>\n<h3><b>Experiencia de usuario optimizada.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Con funciones como la carga diferida (lazy loading), los publishers pueden garantizar tiempos de carga de p\u00e1gina m\u00e1s r\u00e1pidos, lo que se traduce en una mejor experiencia para el usuario, usuarios m\u00e1s satisfechos como resultado y tasas de visibilidad de anuncios m\u00e1s altas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The Refinery89 Edg<\/b><b>e: Ofertas \u00fanicas de Single Tag<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si bien la soluci\u00f3n de single tag en s\u00ed misma cambia las reglas del juego, lo que realmente distingue a Refinery89 son tres caracter\u00edsticas distintivas dise\u00f1adas pensando en usted:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Plugin de contacto de soporte de Chrome con Single Tag.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nada es m\u00e1s frustrante para los publishers que encontrar problemas y no tener soporte inmediato. Con el plugin de soporte de contactos de Chrome, la ayuda est\u00e1 a solo un clic de distancia. Esta funci\u00f3n asegura que los publishers puedan contactar al equipo de soporte en cualquier momento y recibir atenci\u00f3n personalizada. Esto no solo reduce el tiempo de inactividad, sino que tambi\u00e9n facilita la r\u00e1pida resoluci\u00f3n de problemas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Geotag para Monetizaci\u00f3n Estrat\u00e9gica de Anuncios.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No todo el tr\u00e1fico es igual. Algunos territorios pueden ser m\u00e1s rentables para los publishers, mientras que otros podr\u00edan no alinearse con su estrategia de monetizaci\u00f3n. La funci\u00f3n del Geotag permite a los publishers centrarse en territorios espec\u00edficos, maximizando su potencial de ingresos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Asociaci\u00f3n de Google MCM y Single Tag<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si nuestro publisher administra Google Ad Manager (GAM) y a\u00fan no quiere soltarlo, Single Tag lo tiene todo cubierto. Como socio de Google MCM, estamos totalmente equipados para integrarnos con las cuentas GAM existentes. Esto significa que podemos mejorar la configuraci\u00f3n del publisher con AdX, Server Side Header Bidding, Amazon TAM, o cualquier combinaci\u00f3n de estos servicios a su entera satisfacci\u00f3n. Hasta 40 conexiones diferentes est\u00e1n al alcance de nuestros publishers a la vez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro objetivo es empoderar y anteponer los intereses de nuestros publishers, brindando todo el potencial de nuestra red y asegurando que aproveche al m\u00e1ximo Google Ad Manager. Todas las demandas en un solo lugar, sin que nuestros publishers tengan siquiera que acercarse a sus port\u00e1tiles y ordenadores de escritorio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Con Sigle Tag monetizamos anuncios. T\u00fa vives la vida.<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSigues aqu\u00ed con nosotros? Hay una caracter\u00edstica m\u00e1s del single tag que queremos comentar. Y no es algo t\u00e9cnico. Eres t\u00fa... \u00a1tu vida, en realidad! \u00a1Usando el Single Tag ahorras tiempo para pasar con tu familia, amigos o tu mascota favorita!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La soluci\u00f3n program\u00e1tica del single tag a de Refinery89 ofrece a los publishers la esperanza de una vida m\u00e1s libre al fusionar simplicidad con sofisticaci\u00f3n y caracter\u00edsticas \u00fanicas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refinery89 es un socio imprescindible para cualquier publisher serio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\">\u00danete a la revoluci\u00f3n<\/a><\/strong> y ser parte de una comunidad que est\u00e1 dando forma al futuro de la publicaci\u00f3n digital.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Now, you, dear reader, will think: \u201cJeez, one more boring article about ad tech solutions, and I haven\u2019t even had a coffee yet!\u201d Well, if you are a Refinery89 publisher, just stop reading right here and go on with your day because Single Tag\u2019s force is with you. However, if you are not with us [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[71,84],"class_list":["post-7597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-ad-tech","tag-single-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Single Tag: 3 things you didn\u00b4t know but you would like to. | Refinery89<\/title>\n<meta name=\"description\" content=\"Single Tag is a one line of code, that publishers integrate into the head of their website or tag manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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