{"id":7469,"date":"2023-11-17T15:18:44","date_gmt":"2023-11-17T14:18:44","guid":{"rendered":"https:\/\/refinery89.com\/?p=7469"},"modified":"2024-11-19T17:15:50","modified_gmt":"2024-11-19T16:15:50","slug":"carga-diferida-en-publicidad-programatica","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/lazy-loading-in-programmatic-advertising\/","title":{"rendered":"Carga diferida en publicidad program\u00e1tica: cuando ser perezoso es bueno"},"content":{"rendered":"<p data-renderer-start-pos=\"111639\">Los anunciantes y publishers siempre est\u00e1n en busca de formas innovadoras para maximizar la monetizaci\u00f3n y optimizar sus estrategias publicitarias; una t\u00e9cnica que ha ganado popularidad es la carga diferida.<\/p>\n<h2 id=\"What-is-Lazy-Loading?\" data-renderer-start-pos=\"111899\">\u00bfQu\u00e9 es la carga diferida?<\/h2>\n<p data-renderer-start-pos=\"111922\">La carga perezosa es una t\u00e9cnica que pospone la carga de recursos no cr\u00edticos en el momento de la carga de la p\u00e1gina. En lugar de cargar todos los activos simult\u00e1neamente, espera hasta que la ventana gr\u00e1fica del navegador del usuario est\u00e9 a punto de mostrar un elemento antes de cargarlo. En el contexto de la publicidad program\u00e1tica, esto significa que formatos de anuncios espec\u00edficos solo se cargar\u00e1n cuando est\u00e9n a punto de ser visibles para el usuario.<\/p>\n<h2 id=\"Why-is-Lazy-Loading-Important-for-Publishers?\" data-renderer-start-pos=\"112310\">\u00bfPor qu\u00e9 es importante la carga diferida para los publishers?<\/h2>\n<h3 id=\"Improved-User-Experience\" data-renderer-start-pos=\"112359\">Experiencia de Usuario Mejorada<\/h3>\n<p data-renderer-start-pos=\"112386\">Los sitios web con mucho contenido publicitario pueden ralentizarse significativamente, lo que lleva a una mala experiencia de usuario. Al emplear la carga diferida, los publishers pueden asegurarse de que el contenido del sitio se cargue r\u00e1pidamente, manteniendo al usuario comprometido.<\/p>\n<h3 id=\"Enhanced-Page-Performance\" data-renderer-start-pos=\"112590\">Rendimiento de p\u00e1gina mejorado<\/h3>\n<p data-renderer-start-pos=\"112617\">Puede mejorar dr\u00e1sticamente las puntuaciones de velocidad de la p\u00e1gina, un factor que es esencial no solo para la experiencia del usuario sino tambi\u00e9n para los rankings de los motores de b\u00fasqueda.<\/p>\n<h3 id=\"Reduced-Bounce-Rate\" data-renderer-start-pos=\"112767\">Tasa de Rebote Reducida<\/h3>\n<p data-renderer-start-pos=\"112788\">Tiempos de carga de p\u00e1gina m\u00e1s r\u00e1pidos significan que es menos probable que los usuarios abandonen el sitio web, reduciendo as\u00ed la tasa de rebote.<\/p>\n<h3 id=\"Efficient-Use-of-Resources\" data-renderer-start-pos=\"112897\">Uso eficiente de los recursos<\/h3>\n<p data-renderer-start-pos=\"112925\">Al cargar el contenido del anuncio solo cuando puede ser eficiente y producir resultados, se aprovechan de manera m\u00e1s eficiente los recursos del servidor y el ancho de banda.<\/p>\n<h2 id=\"How-Can-Lazy-Loading-be-Implemented?\" data-renderer-start-pos=\"113043\">\u00bfC\u00f3mo se puede implementar la carga diferida?<\/h2>\n<p data-renderer-start-pos=\"113083\">Los publishers implementan la carga diferida utilizando JavaScript. Hay muchas bibliotecas disponibles que pueden ayudar con esto, como <code class=\"code confluence-ssr-app-z5oxh7\" data-renderer-mark=\"true\">lozad.js<\/code> y <code class=\"code confluence-ssr-app-z5oxh7\" data-renderer-mark=\"true\">lazysizes<\/code>. El principio b\u00e1sico es cargar el contenido (en este caso, anuncios) solo cuando entran en el campo de visi\u00f3n del navegador. Los detalles pueden variar seg\u00fan la biblioteca utilizada, pero la l\u00f3gica central se mantiene constante en todos los casos.<\/p>\n<h2 id=\"Lazy-Loading-&amp;-Ad-Inventory-Monetization\" data-renderer-start-pos=\"113449\">\u00bfQu\u00e9 hay de la monetizaci\u00f3n del inventario de anuncios?<\/h2>\n<p data-renderer-start-pos=\"113493\">Para los publishers, la monetizaci\u00f3n es primordial, y aqu\u00ed es donde realmente destaca el valor de la carga diferida. Con la carga diferida:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"113619\">Vistas de anuncios optimizadas: Dado que los anuncios se cargan cuando est\u00e1n a punto de aparecer, hay una mayor probabilidad de que sean vistos. Esto puede mejorar los puntajes de visibilidad, una m\u00e9trica crucial en la publicidad program\u00e1tica.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"2\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"113832\">Servicio de anuncios eficiente: Los anunciantes quieren que sus anuncios se muestren. Esta tecnolog\u00eda garantiza que los usuarios vean los anuncios y que estos no se desperdicien si un usuario nunca llega a su posici\u00f3n en una p\u00e1gina.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"3\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"114013\">Mayor compromiso con los formatos de anuncios: Los usuarios son m\u00e1s propensos a interactuar con ellos. Esto puede generar tasas de clics m\u00e1s altas y, a su vez, una mejor monetizaci\u00f3n.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"4\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"114226\">Uso \u00d3ptimo del Inventario Publicitario: un publisher puede asegurarse de que el inventario publicitario se utiliza de forma \u00f3ptima. Esto ayuda a cargar solo los anuncios con la mayor probabilidad de visualizaci\u00f3n, haciendo un uso efectivo de los espacios publicitarios disponibles.<\/p>\n<\/li>\n<\/ol>\n<p data-renderer-start-pos=\"114443\">La carga diferida es un punto crucial en la publicidad program\u00e1tica. Para los publishers que buscan optimizar su inventario publicitario y maximizar la monetizaci\u00f3n, recomendamos encarecidamente adoptarla; es esencial. Al garantizar que los anuncios correctos se carguen en el momento adecuado, los publishers pueden brindar una experiencia de usuario fluida y, al mismo tiempo, asegurar que sus formatos publicitarios se moneticen de manera efectiva.<\/p>\n<p data-renderer-start-pos=\"114443\"><a href=\"https:\/\/wp.refinery89.com\/contact-us\/\">Cont\u00e1ctanos<\/a> y monetizar tus anuncios correctamente<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[66,24,34,65],"class_list":["post-7469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-lazy-loading","tag-programmatic-advertising","tag-refinery-academy","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lazy loading in programmatic advertising: when being lazy is good | Refinery89<\/title>\n<meta name=\"description\" content=\"Lazy loading is a technique that defers the loading of non-critical resources at page load time, it waits user&#039;s browser viewport to display.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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