{"id":7245,"date":"2023-11-14T13:11:39","date_gmt":"2023-11-14T12:11:39","guid":{"rendered":"https:\/\/refinery89.com\/?p=7245"},"modified":"2024-03-12T15:47:33","modified_gmt":"2024-03-12T14:47:33","slug":"core-web-vitals-como-mejorar-la-experiencia-del-usuario-y-el-rendimiento-de-los-anuncios","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/","title":{"rendered":"Core Web Vitals: c\u00f3mo mejorar la experiencia del usuario y el rendimiento de los anuncios"},"content":{"rendered":"

Qu\u00e9 son <\/strong>Core Web Vitals<\/strong><\/em>?<\/strong><\/h1>\n

Core Web Vitals son un conjunto de m\u00e9tricas que Google considera importantes en la experiencia general del usuario de una p\u00e1gina web. Forman parte de la puntuaci\u00f3n de \u201cExperiencia de p\u00e1gina\u201d de Google. Estas m\u00e9tricas vitales consisten en tres mediciones espec\u00edficas: Largest Contentful Paint (LCP), First Input Delay (FID) y Cumulative Layout Shift (CLS).<\/p>\n

Para darte una idea, imagina que apareces frente a un club nocturno elegante y un portero decide si tu atuendo es lo suficientemente llamativo. Eso sucede cuando Google eval\u00faa tu p\u00e1gina, decidiendo si mereces el cielo de las primeras diez l\u00edneas de los resultados de b\u00fasqueda o est\u00e1s destinado al infierno de la segunda p\u00e1gina.<\/p>\n

Antes de empezar, consideremos un tema tan importante como la capacidad de atenci\u00f3n, que est\u00e1 directamente relacionada con las m\u00e9tricas de Core Web Vitals.<\/p>\n

\u00bfSab\u00edas que la capacidad de atenci\u00f3n de una persona adulta promedio es de aproximadamente 8.25 segundos? \u00a1Un pez dorado tiene m\u00e1s dedicaci\u00f3n a una acci\u00f3n que la humanidad!\":facepalm:\"<\/span><\/span><\/p>\n

En la era digital, las personas consumen miles de impresiones<\/u> cada segundo, por lo que el rendimiento de tu sitio web es absolutamente fundamental.<\/p>\n

\"Core
S\u00edndrome de d\u00e9ficit de atenci\u00f3n<\/figcaption><\/figure>\n

Por qu\u00e9 las Core Web Vitals son cruciales para <\/strong>Publishers<\/strong>?<\/strong><\/h2>\n

Estas m\u00e9tricas no son solo n\u00fameros de moda para los publishers en el \u00e1mbito program\u00e1tico. Influyen en c\u00f3mo se clasifica su sitio en los resultados de b\u00fasqueda. Google ha indicado que las Core Web Vitals, que reflejan la experiencia del usuario en el mundo real, tendr\u00e1n un impacto en las clasificaciones de b\u00fasqueda. Adem\u00e1s, un estudio de Deloitte<\/u><\/a> <\/span>destaca que una mejora de tan solo \u261d\ufe0f 0,1 segundos en el tiempo de carga de un sitio web puede aumentar las tasas de conversi\u00f3n hasta en un 81 %. En el caso de los anuncios, esto se traduce en una mayor visibilidad, mayores tasas de interacci\u00f3n y un posible aumento de los ingresos.<\/p>\n

 <\/p>\n

\u00bfQu\u00e9 deben tener en cuenta los publishers?<\/strong><\/h2>\n

Ya no se trata solo de publicar contenido: el c\u00f3mo<\/strong> se ha vuelto tan cr\u00edtico como el qu\u00e9.<\/strong><\/p>\n

Evaluando sus Core Web Vitals, los publishers deben mantener un ojo de radiograf\u00eda para:<\/p>\n

    \n
  1. \n

    Optimizaci\u00f3n de im\u00e1genes:<\/p>\n<\/li>\n<\/ol>\n

    Las im\u00e1genes de alta resoluci\u00f3n pueden ser enormes en tama\u00f1o, lo que lleva a tiempos de carga m\u00e1s largos. Considere utilizar formatos modernos como WebP, que brindan una calidad de imagen excelente con tama\u00f1os de archivo significativamente m\u00e1s peque\u00f1os. Adem\u00e1s, implemente im\u00e1genes responsivas usando la etiqueta `srcset<\/sub>` atributo, asegurando que los dispositivos descarguen el tama\u00f1o de imagen m\u00e1s apropiado.<\/p>\n

      \n
    1. \n

      Actualizar hosting<\/p>\n<\/li>\n<\/ol>\n

      No todo el hospedaje es igual. Un Servidor Privado Virtual (VPS) o un hospedaje dedicado podr\u00eda ser una opci\u00f3n para acelerar tus Core Web Vitals. Una Red de Entrega de Contenidos (CDN) puede acelerar a\u00fan m\u00e1s la entrega de contenido sirviendo tu sitio web desde ubicaciones cercanas a tus usuarios.<\/p>\n

        \n
      1. \n

        Usar Cach\u00e9 del Navegador:<\/p>\n<\/li>\n<\/ol>\n

        El almacenamiento en cach\u00e9 es como darle a tus visitantes un \u201cplano\u201d de tu sitio, para que su navegador pueda reconstruirlo en visitas posteriores sin tener que descargar todos los datos de nuevo. Puedes reducir dr\u00e1sticamente los tiempos de carga para los visitantes recurrentes aprovechando el almacenamiento en cach\u00e9 del navegador.<\/p>\n

          \n
        1. \n

          Optimizar el n\u00famero de anuncios:<\/p>\n<\/li>\n<\/ol>\n

          Analizar el rendimiento de los anuncios y considerar limitar el n\u00famero de anuncios menos efectivos o reemplazarlos por formatos de anuncio m\u00e1s ligeros y atractivos.<\/p>\n

            \n
          1. \n

            Modificar CSS y JavaScript<\/u>:<\/p>\n<\/li>\n<\/ol>\n

            JavaScript y CSS son fundamentales para el dise\u00f1o web moderno, pero tambi\u00e9n pueden ser los culpables de sitios lentos. Utiliza la carga as\u00edncrona para JS para asegurar que los scripts no bloqueen la representaci\u00f3n de tu p\u00e1gina. Para CSS, elimina el bloqueo de renderizado insertando CSS cr\u00edtico y posponiendo los estilos no cr\u00edticos.<\/p>\n

             <\/p>\n

            Revisi\u00f3n de la salud de Core Web Vitals<\/strong><\/h2>\n

            \u00bfRecuerdas esos chequeos m\u00e9dicos en el consultorio del doctor? No son lo m\u00e1s agradable (\u00a1especialmente un dentista!), pero es una experiencia totalmente vital. Hemos recopilado algunas herramientas fiables para que puedas llevar tu sitio web al \u201cconsultorio del doctor\u201d para un chequeo de salud.<\/p>\n

            Google Page Speed Insights<\/a><\/h3>\n

            Esta es una herramienta que debes usar de Google que ofrece an\u00e1lisis de rendimiento tanto para m\u00f3viles como para escritorio. Proporciona una evaluaci\u00f3n de las m\u00e9tricas de CWV y tambi\u00e9n ofrece sugerencias de optimizaci\u00f3n.<\/p>\n

            Google Search Console<\/a><\/h3>\n

            Hay una secci\u00f3n dedicada a las Core Web Vitals, que ofrece una visi\u00f3n general de todo el sitio e identifica las p\u00e1ginas que necesitan mejorar.<\/p>\n

            Faro<\/a><\/h3>\n

            Integrado dentro de las Chrome DevTools, Lighthouse proporciona auditor\u00edas de rendimiento, accesibilidad, aplicaciones web progresivas, SEO y m\u00e1s.<\/p>\n

            WebPageTest<\/a><\/h3>\n

            Esta herramienta avanzada permite realizar pruebas desde m\u00faltiples ubicaciones y utilizar navegadores reales. Proporciona una comparaci\u00f3n visual, detalles avanzados de rendimiento y un desglose de las Core Web Vitals.<\/p>\n

            Si bien todas estas herramientas son \u00fatiles, es una buena idea usar una combinaci\u00f3n de ellas para comprender de manera integral el rendimiento de tu sitio web.<\/p>\n

            \u00bfTus? <\/strong>Core Web Vitals<\/strong> \u00bfHasta la marca?<\/strong><\/h2>\n

            En Refinery89, nos preocupamos diligentemente por tus Core Web Vitals, ofreciendo soluciones personalizadas creadas por publishers para publishers.<\/p>\n

            Contactar<\/u><\/strong><\/a>, y juntos, elevaremos el rendimiento de su sitio a niveles que no solo cumplan, sino que superen los puntos de referencia de la industria.<\/p>","protected":false},"excerpt":{"rendered":"

            What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]<\/p>\n","protected":false},"author":12,"featured_media":7016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26,82,46,24,75,34],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-ranking","tag-refinery-academy"],"yoast_head":"\nCore Web Vitals. 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