{"id":5757,"date":"2023-08-25T12:24:49","date_gmt":"2023-08-25T10:24:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=5757"},"modified":"2026-02-16T13:05:46","modified_gmt":"2026-02-16T12:05:46","slug":"como-funciona-el-ecosistema-de-la-publicidad-programatica-y-por-que-es-importante-para-los-editores","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/","title":{"rendered":"C\u00f3mo funciona el ecosistema de publicidad program\u00e1tica y por qu\u00e9 es importante para los publishers"},"content":{"rendered":"<p>La publicidad program\u00e1tica es un m\u00e9todo de publicidad digital que implica el uso de software para automatizar la compra y venta de inventario publicitario. Este m\u00e9todo agiliza el proceso de publicidad utilizando algoritmos para comprar espacios publicitarios en tiempo real, bas\u00e1ndose en informaci\u00f3n basada en datos y segmentaci\u00f3n de audiencia. El ecosistema program\u00e1tico es la red de compradores, vendedores e intermediarios involucrados en el proceso de publicidad program\u00e1tica.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Ecosistema program\u00e1tico explicado: c\u00f3mo funcionan juntos DSP, SSP y DMP\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SR2bDNbSO14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Actores Clave en el Ecosistema Program\u00e1tico<\/h2>\n<p>&nbsp;<\/p>\n<p>En el ecosistema program\u00e1tico, existen 3 actores principales:<\/p>\n<ul>\n<li>Anunciantes \u2013 Empresas o individuos que desean mostrar sus anuncios a una audiencia objetivo espec\u00edfica.<\/li>\n<li>Editoriales \u2013 Sitios web o aplicaciones que venden inventario publicitario a anunciantes.<\/li>\n<li>Plataformas que facilitan la compra y venta de inventario publicitario entre anunciantes y publishers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Beneficios de la Publicidad Program\u00e1tica<\/h2>\n<p>&nbsp;<\/p>\n<p>Este tipo de publicidad ofrece muchos beneficios para los publishers, entre ellos:<\/p>\n<p>Aumento de ingresos: la publicidad program\u00e1tica permite a los publishers vender su inventario publicitario a un precio m\u00e1s alto aprovechando la tecnolog\u00eda de subasta en tiempo real (RTB). RTB ayuda a los anunciantes a pujar por espacios publicitarios en tiempo real. El mejor postor gana, lo que puede resultar en un aumento de los ingresos para los publishers.<\/p>\n<p>Publicidad eficiente \u2013 La publicidad program\u00e1tica utiliza datos para identificar los anuncios m\u00e1s relevantes para cada usuario individual, lo que mejora la experiencia del usuario y aumenta la participaci\u00f3n. Esto significa que los publishers pueden ofrecer anuncios m\u00e1s relevantes a sus usuarios, lo que puede generar tasas de clics m\u00e1s altas e ingresos incrementados.<\/p>\n<p>Ahorro de costos: La publicidad program\u00e1tica elimina la necesidad de la colocaci\u00f3n manual de anuncios, reduciendo la necesidad de personal y el tiempo y esfuerzo requeridos para vender y gestionar el inventario de anuncios. Esto puede generar ahorros significativos de costos para los publishers.<\/p>\n<p>Mayor Valor del Inventario \u2013 La publicidad program\u00e1tica facilita a los publishers la monetizaci\u00f3n de su inventario publicitario al permitirles venderlo a un grupo m\u00e1s amplio de compradores potenciales. Este aumento de la demanda puede elevar el valor de su inventario publicitario e incrementar los ingresos.<\/p>\n<p>En los \u00faltimos a\u00f1os, la tecnolog\u00eda l\u00edder para la program\u00e1tica ha pasado de waterfall a header bidding. Aseg\u00farate de leer nuestros otros art\u00edculos sobre este tema para comprender mejor.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfEmpiezas a pensar en monetizar tu sitio web?<\/h2>\n<p>\u00bfBuscas un socio que te ayude a monetizar tu sitio web? Cont\u00e1ctanos y uno de nuestros expertos te proporcionar\u00e1 m\u00e1s informaci\u00f3n. \u00a1Estamos aqu\u00ed para ayudarte!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,26,24],"class_list":["post-5757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How The Programmatic Advertising Ecosystem Works<\/title>\n<meta name=\"description\" content=\"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/como-funciona-el-ecosistema-de-la-publicidad-programatica-y-por-que-es-importante-para-los-editores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Programmatic Advertising Ecosystem Works\" \/>\n<meta property=\"og:description\" content=\"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/es\/como-funciona-el-ecosistema-de-la-publicidad-programatica-y-por-que-es-importante-para-los-editores\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-25T10:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T12:05:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miguel Diaz de Teran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Diaz de Teran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\"},\"author\":{\"name\":\"Miguel Diaz de Teran\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\"},\"headline\":\"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers\",\"datePublished\":\"2023-08-25T10:24:49+00:00\",\"dateModified\":\"2026-02-16T12:05:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\"},\"wordCount\":392,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"keywords\":[\"Ad Inventory\",\"Ad Monetization\",\"Programmatic Advertising\"],\"articleSection\":[\"News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\",\"name\":\"How The Programmatic Advertising Ecosystem Works\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"datePublished\":\"2023-08-25T10:24:49+00:00\",\"dateModified\":\"2026-02-16T12:05:46+00:00\",\"description\":\"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"width\":800,\"height\":550,\"caption\":\"programmatic advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\",\"name\":\"Miguel Diaz de Teran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"caption\":\"Miguel Diaz de Teran\"},\"description\":\"Miguel D\u00edaz de Ter\u00e1n is Refinery89\u2019s Marketing Manager. With over 15 years of experience in digital marketing and a strong background in programmatic advertising, Miguel oversees the company\u2019s marketing and growth strategies in the ad tech space to position Refinery89 as a lead industry reference for publishers and advertisers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/migueldiazdeteran\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/es\\\/author\\\/miguel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo funciona el ecosistema de la publicidad program\u00e1tica","description":"La publicidad program\u00e1tica es un m\u00e9todo de publicidad digital que implica el uso de software para automatizar la compra y venta de inventario publicitario.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/es\/como-funciona-el-ecosistema-de-la-publicidad-programatica-y-por-que-es-importante-para-los-editores\/","og_locale":"es_ES","og_type":"article","og_title":"How The Programmatic Advertising Ecosystem Works","og_description":"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.","og_url":"https:\/\/refinery89.com\/es\/como-funciona-el-ecosistema-de-la-publicidad-programatica-y-por-que-es-importante-para-los-editores\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2023-08-25T10:24:49+00:00","article_modified_time":"2026-02-16T12:05:46+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","type":"image\/png"}],"author":"Miguel Diaz de Teran","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Escrito por":"Miguel Diaz de Teran","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/"},"author":{"name":"Miguel Diaz de Teran","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e"},"headline":"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers","datePublished":"2023-08-25T10:24:49+00:00","dateModified":"2026-02-16T12:05:46+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/"},"wordCount":392,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","keywords":["Ad Inventory","Ad Monetization","Programmatic Advertising"],"articleSection":["News"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/","url":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/","name":"C\u00f3mo funciona el ecosistema de la publicidad program\u00e1tica","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","datePublished":"2023-08-25T10:24:49+00:00","dateModified":"2026-02-16T12:05:46+00:00","description":"La publicidad program\u00e1tica es un m\u00e9todo de publicidad digital que implica el uso de software para automatizar la compra y venta de inventario publicitario.","breadcrumb":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","width":800,"height":550,"caption":"programmatic advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e","name":"Miguel D\u00edaz de Ter\u00e1n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","caption":"Miguel Diaz de Teran"},"description":"Miguel D\u00edaz de Ter\u00e1n es el Director de Marketing de Refinery89. Con m\u00e1s de 15 a\u00f1os de experiencia en marketing digital y una s\u00f3lida trayectoria en publicidad program\u00e1tica, Miguel supervisa las estrategias de marketing y crecimiento de la compa\u00f1\u00eda en el espacio ad tech para posicionar a Refinery89 como un referente l\u00edder en la industria para publishers y anunciantes.","sameAs":["https:\/\/www.linkedin.com\/in\/migueldiazdeteran\/"],"url":"https:\/\/refinery89.com\/es\/author\/miguel\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/posts\/5757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/comments?post=5757"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/posts\/5757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/media\/12321"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/media?parent=5757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/categories?post=5757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/tags?post=5757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}