{"id":16887,"date":"2026-07-28T15:28:36","date_gmt":"2026-07-28T13:28:36","guid":{"rendered":"https:\/\/refinery89.com\/?p=16887"},"modified":"2026-07-28T16:40:47","modified_gmt":"2026-07-28T14:40:47","slug":"dynamic-floor-pricing","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/dynamic-floor-pricing\/","title":{"rendered":"Nuevo Dynamic Floor Pricing impulsado por IA para maximizar los ingresos publicitarios"},"content":{"rendered":"<p>Tacha esto de tu lista de deseos: maximizar el rendimiento de tu inventario publicitario sin tener que estar pendiente de un sinf\u00edn de variables ya es una realidad para los publishers que utilizan <a href=\"https:\/\/refinery89.com\/es\/single-tag-aumento-ingresos-publicitarios\/\" target=\"_blank\" rel=\"noopener\">Refinery89\u2019s Single Tag.<\/a>Nuestro equipo acaba de lanzar la nueva <strong>Dynamic Floor Pricing,<\/strong> funcionalidad que te permite ajustar autom\u00e1ticamente, mediante optimizaciones impulsadas por IA, el precio m\u00ednimo (floor price) para obtener el m\u00e1ximo ingreso publicitario de cada impresi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es el nuevo sistema de Dynamic Floor Pricing?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Reci\u00e9n salido del horno de nuestro equipo de desarrollo, presentamos <a href=\"https:\/\/refinery89.com\/es\/precio-minimo-aumento-ingresos-publicitarios-editores\/\" target=\"_blank\" rel=\"noopener\">Reci\u00e9n salido del horno de nuestro equipo de desarrollo, presentamos Dynamic Floor Pricing como parte de nuestra galardonada soluci\u00f3n de monetizaci\u00f3n publicitaria, Single Tag. Se trata de un sistema automatizado impulsado por inteligencia artificial que optimiza de forma continua el floor price de tu inventario sin necesidad de intervenci\u00f3n manual.<\/a> Se trata de un sistema automatizado impulsado por inteligencia artificial que optimiza de forma <strong>continuously\u00a0optimizes\u00a0the floor price for your own inventory <\/strong>without manual intervention.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo funciona el nuevo sistema de Dynamic Floor Pricing?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>En lugar de establecer manualmente un floor price fijo para cada sitio, el algoritmo aprende cu\u00e1l es el precio \u00f3ptimo para cada combinaci\u00f3n de sitio web, ubicaci\u00f3n del anuncio, pa\u00eds, dispositivo e incluso la hora del d\u00eda. A partir de ah\u00ed, ajusta continuamente ese precio a medida que cambian las condiciones del mercado.\n\nPara ello, realiza peque\u00f1os experimentos controlados sobre aproximadamente el 10 % del tr\u00e1fico en cuesti\u00f3n de segundos, evaluando si aumentar o reducir el floor price generar\u00eda mayores ingresos sin comprometer significativamente el <a href=\"https:\/\/refinery89.com\/es\/tasa-de-llenado-para-publishers\/\" target=\"_blank\" rel=\"noopener\">Fill rate<\/a>. En funci\u00f3n de los resultados, adapta el precio principal de forma autom\u00e1tica.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo beneficia Dynamic Floor Pricing a los publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La nueva funcionalidad Dynamic Floor Pricing de Single Tag permite ajustar autom\u00e1ticamente el floor price bas\u00e1ndose en datos obtenidos mediante pruebas automatizadas impulsadas por IA. Esto elimina la necesidad de realizar ajustes manuales y te ayuda a mejorar el fill rate, optimizar el <a href=\"https:\/\/refinery89.com\/es\/que-es-la-optimizacion-del-rendimiento-publicitario\/\" target=\"_blank\" rel=\"noopener\">rendimiento de tu inventario publicitario<\/a>y aumentar tus ingresos. Estas son algunas de sus principales ventajas:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Maximizaci\u00f3n de ingresos<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>El sistema encuentra el floor price que maximiza el equilibrio entre precio y fill rate. No busca simplemente el <a href=\"https:\/\/refinery89.com\/es\/todo-sobre-el-coste-por-mil-cpm\/\">CPM<\/a>m\u00e1s alto, sino el punto \u00f3ptimo entre el precio que el mercado est\u00e1 dispuesto a pagar y el mayor n\u00famero posible de impresiones vendidas.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Actualizaciones autom\u00e1ticas basadas en datos<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Las condiciones del mercado cambian constantemente seg\u00fan la hora, el dispositivo y la ubicaci\u00f3n geogr\u00e1fica, lo que hace muy dif\u00edcil mantener un floor price fijo realmente eficiente. Nuestro sistema adapta continuamente estos valores utilizando datos reales obtenidos mediante pruebas automatizadas.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Optimizaci\u00f3n totalmente automatizada<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Como publisher, no tienes que hacer absolutamente nada. El nuevo sistema de Dynamic Floor Pricing no requiere ninguna configuraci\u00f3n adicional y es capaz de encontrar el floor price \u00f3ptimo independientemente de la configuraci\u00f3n inicial, trabajando de forma completamente transparente en segundo plano.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo sacar el m\u00e1ximo partido a Dynamic Floor Pricing?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>En este punto, pr\u00e1cticamente puedes relajarte mientras el sistema trabaja por ti. Sin embargo, si quieres aprovechar todo su potencial, hay algunos aspectos que puedes optimizar en tu sitio web para obtener los mejores resultados. Veamos que puedes conseguir:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Geotag activo<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Nuestro <a href=\"https:\/\/refinery89.com\/es\/que-es-el-geotag\/\">Geotag<\/a> ayuda a optimizar el inventario publicitario por pa\u00eds. Cuanto m\u00e1s precisa sea la se\u00f1al geogr\u00e1fica, mayor ser\u00e1 el nivel de detalle y precisi\u00f3n con el que el sistema podr\u00e1 ajustar el floor price.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Volumen de tr\u00e1fico suficiente<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>El sistema necesita un volumen adecuado de impresiones para que los resultados sean estad\u00edsticamente significativos. Los emplazamientos con poco tr\u00e1fico tardar\u00e1n m\u00e1s en optimizarse o, en algunos casos, podr\u00edan no reunir los requisitos para que el algoritmo act\u00fae sobre ellos.\n\nSi quieres aumentar el volumen de impresiones, consulta nuestras recomendaciones para <a href=\"https:\/\/refinery89.com\/es\/como-aumentar-tu-trafico-organico\/\" target=\"_blank\" rel=\"noopener\">incrementar el tr\u00e1fico org\u00e1nico de tu sitio<\/a>. Y si adem\u00e1s quieres mejorar la visibilidad de tu contenido en los resultados impulsados por IA, echa un vistazo tambi\u00e9n a la gu\u00eda de <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide?hl=en\" target=\"_blank\" rel=\"noopener\">m\u00e9tricas de Google<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Dynamic Floor Pricing en acci\u00f3n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Toda buena historia necesita un caso de \u00e9xito. Hemos probado la nueva funcionalidad Dynamic Floor Pricing en nuestra Publisher Network, y el impacto ha sido muy claro.\n\nLos resultados muestran una mejora significativa en la eficiencia de la monetizaci\u00f3n, permitiendo a los publishers conseguir hasta un 10 % de incremento medio en el RPM dentro de nuestra red.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 le depara el futuro a Dynamic Floor Pricing?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Actualmente, el sistema Dynamic Floor Pricing ya est\u00e1 activo y siendo monitorizado en toda nuestra Publisher Network.\n\nEn las pr\u00f3ximas evoluciones, incorporar\u00e1 informaci\u00f3n en tiempo real sobre la actividad de los compradores, patrones hist\u00f3ricos de rendimiento y una visi\u00f3n m\u00e1s amplia de las condiciones del mercado. El objetivo es que el sistema deje de reaccionar \u00fanicamente a datos pasados y sea capaz de anticipar c\u00f3mo se comportar\u00e1 la siguiente subasta.<\/p>\n<p>S\u00e9 el primero en conocer todas las novedades suscribi\u00e9ndote a nuestra <a href=\"https:\/\/refinery89.com\/es\/refinery-newsletter\/\" target=\"_blank\" rel=\"noopener\">Newsletter<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Descubre m\u00e1s sobre Dynamic Floor Pricing<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dynamic Floor Pricing ya forma parte de las funcionalidades principales del Single Tag de Refinery89. Est\u00e1 disponible para ayudarte a maximizar el rendimiento de tu inventario, mejorar el fill rate y obtener el m\u00e1ximo valor de cada impresi\u00f3n.\n\nAcomp\u00e1\u00f1anos mientras seguimos evolucionando el algoritmo de Dynamic Floor Pricing, para que t\u00fa puedas dedicar m\u00e1s tiempo a crear contenido de calidad mientras nosotros nos ocupamos de optimizar tu estrategia publicitaria.<\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/empieza-optimizar-ingresos-publicitarios\/\" target=\"_blank\" rel=\"noopener\">Escribe a tu Publisher Success Manager<\/a> si tienes alguna pregunta sobre c\u00f3mo el nuevo sistema de Dynamic Floor Pricing puede mejorar los resultados de la monetizaci\u00f3n de tus anuncios.<a href=\"https:\/\/refinery89.com\/es\/auditoria-web-gratuita-para-maximizar-tus-ingresos-publicitarios\/\" target=\"_blank\" rel=\"noopener\"> O descubre recomendaciones personalizadas sobre c\u00f3mo obtener el m\u00e1ximo valor de tu inventario publicitario<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Scratch this out of your wish list: Maximizing your ad inventory\u2019s yield without keeping an eye on endless variables is now a reality for publishers using Refinery89\u2019s Single Tag. Our team has just launched the new Dynamic Floor Pricing feature that allows you to automatically adjust through AI-powered optimizations your floor price to get the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[26,71,24,72,84],"class_list":["post-16887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-monetization","tag-ad-tech","tag-programmatic-advertising","tag-publishers","tag-single-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New AI-Driven Dynamic Floor Pricing for Maximizing Ad Revenue<\/title>\n<meta name=\"description\" content=\"See how Single Tag&#039;s new Dynamic 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