{"id":16583,"date":"2026-06-17T15:55:18","date_gmt":"2026-06-17T13:55:18","guid":{"rendered":"https:\/\/refinery89.com\/?p=16583"},"modified":"2026-06-29T12:34:24","modified_gmt":"2026-06-29T10:34:24","slug":"seccion-de-insights","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/revenue-insights-section-on-the-publisher-dashboard\/","title":{"rendered":"Explora la secci\u00f3n de Insights de ingresos en el Publisher Dashboard"},"content":{"rendered":"<p>Conocer tus ingresos por publicidad a fondo puede cambiar las reglas del juego para tu estrategia publicitaria... pero llegar all\u00ed puede ser como una b\u00fasqueda del tesoro si no sabes c\u00f3mo usar herramientas de informes como <a href=\"https:\/\/support.google.com\/analytics\/answer\/12159447?hl=en\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>. Para ello, presentamos una nueva secci\u00f3n de Insights en tu Publisher Dashboard con un desglose intuitivo del contenido que genera tus ingresos publicitarios para respaldar decisiones basadas en datos.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfQu\u00e9 es el Publisher Dashboard de Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>El <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Publisher Dashboard<\/a> es el asistente de nuestros publishers para visualizar el rendimiento de la monetizaci\u00f3n de sus anuncios. Este dashboardl f\u00e1cil de usar te permite realizar un seguimiento de tus informaci\u00f3n m\u00e1s valiosa y p\u00e1ginas monetizables, as\u00ed como gestionar tus archivos ads.txt, consultar facturas y contactarnos para obtener soporte.<\/p>\n<p>Mientras continuamos mejor\u00e1ndolo, hemos creado una nueva secci\u00f3n que desglosa tus ingresos por publicidad por contenido. Ahora puedes revisar tus ingresos por publicidad por URL, pa\u00eds y fuente de tr\u00e1fico.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Turn Publisher Analytics into AdRevenue Now! RPM, CPM &amp; More\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gt9AsIoZku0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 informaci\u00f3n puedes obtener del Publisher Dashboard?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Ingresos publicitarios<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Comprueba cu\u00e1ntos ingresos por publicidad has generado tan pronto como entres a la plataforma. En esta secci\u00f3n, encontrar\u00e1s gr\u00e1ficos interactivos que puedes personalizar para seguir f\u00e1cilmente tus tendencias de ingresos publicitarios a lo largo del tiempo, identificar oportunidades de crecimiento o detectar cualquier problema.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>P\u00e1ginas principales<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Aprende qu\u00e9 p\u00e1ginas son las de mejor rendimiento en tu sitio. Esto podr\u00eda ayudarte a identificar las p\u00e1ginas relevantes que tu audiencia visita con m\u00e1s frecuencia, para que puedas mejorar tu contenido, tu dise\u00f1o y tu experiencia de usuario.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Pa\u00edses principales<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Descubre los pa\u00edses donde tu contenido es m\u00e1s popular. Aprovecha esta oportunidad para ajustar la estrategia de tu sitio web y atraer a tu p\u00fablico internacional, monetiz\u00e1ndolo de manera efectiva.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>M\u00e9tricas clave<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Compara tus impresiones, CPM, vistas de p\u00e1gina monetizables, ingresos, RPM y visibilidad cuando lo desees. Puedes personalizar la visualizaci\u00f3n de tus m\u00e9tricas como mejor te parezca. Esto te da control total para centrarte en los datos que m\u00e1s importan para tus objetivos de rendimiento.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Administrador de Ads.txt<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u00a1Verifica y gestiona tus archivos ads.txt en un solo lugar! Podr\u00e1s revisar el estado de tu archivo ads.txt y agregar o eliminar l\u00edneas seg\u00fan necesites. \u00a1Recuerda que es s\u00faper importante mantenerlo actualizado para no dejar ingresos publicitarios sobre la mesa! <a href=\"https:\/\/refinery89.com\/es\/importancia-de-ads-txt\/\" target=\"_blank\" rel=\"noopener\">Aprende m\u00e1s sobre ads.txt aqu\u00ed<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ad Free URLs<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Revisa y administra las p\u00e1ginas donde no deseas que se muestren anuncios. Esta funci\u00f3n te permite agregar las URL de las p\u00e1ginas donde no deseas que aparezcan anuncios. Ideal para contenido restringido por pol\u00edticas, publirreportajes o secciones sensibles. Esto te ayuda a cumplir las normativas y a mantener tu estrategia de monetizaci\u00f3n limpia y bien administrada.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Facturas<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>La transparencia no es opcional en nuestro Dashboard. En la secci\u00f3n de finanzas puedes consultar todo tu historial de facturaci\u00f3n y descargar las facturas cuando quieras. Aqu\u00ed, puedes mantener un registro del estado de tus pagos y la cantidad de dinero que recibes.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Soporte t\u00e9cnico<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u00a1Estamos aqu\u00ed para apoyarte en las buenas y en las malas! En el Publisher Dashboard, tienes un punto de contacto directo con nosotros. Desde aqu\u00ed puedes mensajear a nuestro equipo para que te ayude a resolver cualquier problema que puedas encontrar sobre la marcha.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es la nueva secci\u00f3n \"Insights\" del Publisher Dashboard?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Estamos presentando el nuevo <strong>Secci\u00f3n de Insights<\/strong>, una nueva e innovadora \u00e1rea dentro del Publisher Dashboard que ofrece una experiencia anal\u00edtica centrada en la monetizaci\u00f3n directamente a nuestros publishers.<\/p>\n<p>Hasta ahora, los publishers ten\u00edan una visibilidad limitada sobre por qu\u00e9 sus ingresos cambiaban d\u00eda a d\u00eda, pero esto cambia las cosas. La secci\u00f3n de Insights proporciona una capa anal\u00edtica dise\u00f1ada espec\u00edficamente para ayudar a los publishers a comprender los impulsores de su rendimiento: qu\u00e9 contenido genera m\u00e1s ingresos, qu\u00e9 pa\u00edses convierten mejor y c\u00f3mo las diferentes fuentes de tr\u00e1fico impactan en su monetizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 datos pueden rastrear los publishers en la nueva secci\u00f3n de Insights de ingresos?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Rendimiento a nivel de p\u00e1gina <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Los publishers pueden ver exactamente qu\u00e9 URLs en su sitio est\u00e1n generando m\u00e1s beneficios, no solo tr\u00e1fico. Algunas de las m\u00e9tricas que encontrar\u00e1 aqu\u00ed son sus Ingresos, P\u00e1ginas vistas, RPM, CPM, Impresiones y Categor\u00eda IAB por URL.<\/p>\n<p>Esto significa que un publisher puede identificar qu\u00e9 art\u00edculos o secciones de su sitio generan la mayor cantidad de ingresos por publicidad por visita, detectar contenido de bajo rendimiento a pesar del alto tr\u00e1fico y priorizar d\u00f3nde enfocar sus esfuerzos editoriales o de SEO para mejorar el rendimiento.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16587 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-1024x492.png\" alt=\"Ejemplo de informe de rendimiento de ingresos por p\u00e1gina\" width=\"800\" height=\"384\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-1024x492.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-300x144.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-768x369.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-1536x738.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-2048x984.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-URL-Data-table-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Rendimiento a Nivel de Pa\u00eds<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>El desglose por pa\u00eds muestra c\u00f3mo las diferentes geograf\u00edas contribuyen a tus ingresos publicitarios totales, con m\u00e9tricas que incluyen ingresos, RPM y CPM por pa\u00eds. Puedes usar esto para entender si tu audiencia internacional est\u00e1 monetizada de manera eficiente y para tomar decisiones de geosegmentaci\u00f3n o localizaci\u00f3n de contenido.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16588 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country-983x1024.png\" alt=\"Ejemplo de informe de rendimiento de ingresos publicitarios a nivel de pa\u00eds\" width=\"800\" height=\"833\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country-983x1024.png 983w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country-288x300.png 288w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country-768x800.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country-1475x1536.png 1475w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Country.png 1592w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Rendimiento por fuente de tr\u00e1fico<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Puedes ver c\u00f3mo funcionan tus diferentes fuentes de tr\u00e1fico en m\u00e9tricas clave de monetizaci\u00f3n, con desgloses completos disponibles. Esto ayuda a publishers como t\u00fa a comprender si las fuentes de tr\u00e1fico org\u00e1nico, directo, social u otras generan resultados de ingresos significativamente diferentes. A partir de estos datos, puedes ajustar tu estrategia de distribuci\u00f3n de contenido en consecuencia para seguir aumentando tus ingresos.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16589 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-1024x817.png\" alt=\"Ejemplo de informe de rendimiento de ingresos por publicidad a nivel de fuente de tr\u00e1fico\" width=\"800\" height=\"638\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-1024x817.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-300x239.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-768x613.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-1536x1225.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-2048x1634.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Dashboard-Revenue-by-Traffic-15x12.png 15w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQui\u00e9n tiene acceso a estas nuevas actualizaciones?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Tenga en cuenta que la nueva Secci\u00f3n de Insights solo est\u00e1 disponible para <strong>Publishers web<\/strong> <strong>qui\u00e9nes usan Google Ad Manager (GAM)<\/strong>. Los Publishers que no utilicen GAM no podr\u00e1n ver esta funci\u00f3n en el men\u00fa de su Dashboard.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo benefician los nuevos Insights de ingresos a los Publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Como antiguos publishers, nos hemos fijado el objetivo de proporcionar a los publishers\u00a0<strong>informaci\u00f3n clara y fiable sobre c\u00f3mo las diferentes fuentes de tr\u00e1fico contribuyen a los ingresos publicitarios<\/strong>. De esta manera, tendr\u00e1n la informaci\u00f3n correcta para adaptar su estrategia de monetizaci\u00f3n publicitaria.<\/p>\n<p>Nuestro Publisher Dashboard est\u00e1 a tu servicio para:<\/p>\n<ul>\n<li>Optimizar canales de adquisici\u00f3n<\/li>\n<li>Mejorar la transparencia y la confianza en la presentaci\u00f3n de informes<\/li>\n<li>Difer\u00e9nciarte a trav\u00e9s de ideas procesables<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfCu\u00e1l es el futuro del Publisher Dashboard?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nuestro equipo de desarrollo trabaja continuamente para ofrecerte a\u00fan m\u00e1s <strong>anal\u00edticas m\u00e1s detalladas a nivel de p\u00e1gina, pa\u00eds y fuente de tr\u00e1fico<\/strong>\u00a0en futuras actualizaciones. Queremos exponer claramente\u00a0<strong>los impulsores de ingresos de una manera que los publishers puedan entender y actuar de inmediato para maximizar los ingresos y el rendimiento del sitio. <\/strong>\u00bfTe gustar\u00eda ser el primero en saber cu\u00e1ndo llegar\u00e1n estas mejoras? <a href=\"https:\/\/refinery89.com\/es\/refinery-newsletter\/\" target=\"_blank\" rel=\"noopener\">\u00a1Suscr\u00edbete a nuestro bolet\u00edn para recibir todas nuestras actualizaciones!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00a1Explora los nuevos Insights de ingresos por ti mismo!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u00a1Los nuevos Inisghts de ingresos est\u00e1n disponibles en el Publisher Dashboard para que los revises en cualquier momento! \u00a1Recuerda que debes ser un Publisher web conectado a GAM para poder verlos en todo su esplendor! <a href=\"https:\/\/refinery89.com\/es\/empieza-optimizar-ingresos-publicitarios\/\" target=\"_blank\" rel=\"noopener\">Pregunta a tu Account Manager sobre los nuevos Insights de ingresos o ponte en contacto con nuestro equipo para que te ense\u00f1en el Dashboard  sin ning\u00fan costo.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Knowing your ad revenue inside and out is a real game-changer for your ad strategy\u2026but getting there might be a like a treasure hunt if you don\u2019t know your way around reporting tools like Google Analytics. For this, we present a new Insights Section on our Publisher Dashboard with an intuitive breakdown of the content [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12],"tags":[308,309],"class_list":["post-16583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","tag-publisher-dashboard","tag-revenue-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explore the revenue Insights Section in the Publisher Dashboard<\/title>\n<meta name=\"description\" content=\"The new Revenue Insights section of our Publisher Dashboard has officially launched! 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