{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"actualizacion-de-pushads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/pushads-update\/","title":{"rendered":"Presentando: PushAds y la Nueva Funci\u00f3n de Video Fuera de Flujo"},"content":{"rendered":"<p>\u00a1Los anuncios Push-Up han evolucionado! Nos complace presentar nuestra \u00faltima Actualizaci\u00f3n Tecnol\u00f3gica para seguir impulsando sus ganancias a nuevas alturas: \u00a1Salude a PushAds y a nuestra nueva funci\u00f3n de Video Outstream! M\u00e1s eficientes y f\u00e1ciles de escalar, estas nuevas actualizaciones est\u00e1n aqu\u00ed para darle el impulso en ingresos y rendimiento que ha estado deseando.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Ejemplo de PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 son las PushAds?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds son la nueva generaci\u00f3n de <a href=\"https:\/\/refinery89.com\/es\/todo-sobre-push-up-ads\/\" target=\"_blank\" rel=\"noopener\">Anuncios de flexiones<\/a>. Este formato de anuncio que genera ingresos consta de un banner atractivo fijado en la parte superior o inferior de la pantalla para garantizar la m\u00e1xima visibilidad. Con su posicionamiento premium y arquitectura escalable, permite a los publishers comandar continuamente altas <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs tambi\u00e9n<\/a> sin impactar negativamente la experiencia del usuario. \u00a1Lo mejor de ambos mundos!<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>\u00bfCu\u00e1les son los beneficios de los nuevos PushAds?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cumplen plenamente con las directrices de los anunciantes.<\/li>\n<\/ul>\n<ul>\n<li>Comandan una alta visibilidad, aumentando las impresiones y la interacci\u00f3n de los anuncios.<\/li>\n<\/ul>\n<ul>\n<li>Su dise\u00f1o f\u00e1cil de usar los convierte en una opci\u00f3n principal para mejorar el rendimiento del sitio.<\/li>\n<\/ul>\n<ul>\n<li>Su posici\u00f3n premium es muy demandada por los anunciantes con los mejores CPM, generando m\u00e1s ingresos y mayores ingresos. <a href=\"https:\/\/refinery89.com\/es\/tasa-de-llenado-para-publishers\/\" target=\"_blank\" rel=\"noopener\">tasas de cumplimiento<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Nueva funci\u00f3n de Outstream de video en PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Dentro del nuevo PushAd, el video ahora es parte de la subasta. Hemos introducido un formato de Video Outstream dise\u00f1ado para m\u00f3viles para aumentar los CPM y combinar la demanda de display y video en la misma unidad publicitaria. Aparece como un reproductor fijo anclado en la parte inferior de la pantalla, asegurando la visibilidad sin impactar la experiencia del usuario.<\/p>\n<p>Hemos optimizado el formato para dispositivos m\u00f3viles (relaci\u00f3n de aspecto 16:9, ancho m\u00e1ximo de 360 p\u00edxeles) y hemos establecido un umbral m\u00ednimo m\u00e1s alto, basado en la regi\u00f3n, que el del inventario de visualizaci\u00f3n est\u00e1ndar, lo que ayuda a dar prioridad a la demanda de v\u00eddeo al tiempo que se protegen los ingresos.<\/p>\n<p>Dado que el video ofrece CPMs m\u00e1s altos, se sirve primero. Si no hay video disponible, el anuncio de display de mejor rendimiento ocupa el espacio, asegurando casi ninguna impresi\u00f3n sin vender.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00bfCu\u00e1les son los beneficios de la nueva funci\u00f3n de Video Outstream?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Desbloquea el acceso a presupuestos de video fuera de flujo con estrictos <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">VTR<\/a> umbrales.<\/li>\n<\/ul>\n<ul>\n<li>Mejorar la competitividad frente a posiciones dedicadas de outstream.<\/li>\n<\/ul>\n<ul>\n<li>Aumenta la tasa de interacci\u00f3n de tu sitio web.<\/li>\n<\/ul>\n<ul>\n<li>Aumenta tus CPM aprovechando el inventario de v\u00eddeo en tus PushAds.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 resultados han experimentado los publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Tras realizar una prueba A\/B en toda nuestra red, los publishers observaron que PushAds generaban un aumento del 7,71 % en las impresiones publicitarias y un incremento del 81 % en la tasa de relleno en comparaci\u00f3n con los anuncios PushUp. Adem\u00e1s, en t\u00e9rminos de ingresos, observamos un aumento de +0,31 TP3T, lo que indica paridad entre los dos formatos. Aquellos que probaron PushAds con la funci\u00f3n Video Outstream observaron un aumento del eCPM de +69,81 TP3T y un incremento de los ingresos de +26,71 TP3T en el mismo inventario.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfY ahora qu\u00e9?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Hemos creado PushAds como una plataforma escalable precisamente para poder seguir mejor\u00e1ndola. El equipo seguir\u00e1 trabajando en mejoras, correcciones y nuevas funciones a medida que avance el lanzamiento y evolucione la demanda. \u00a1Suscr\u00edbete a nuestro bolet\u00edn para ser el primero en enterarte de las futuras actualizaciones!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>C\u00f3mo incorporar PushAds y la nueva funci\u00f3n Video Outstream a tu sitio web<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u00a1Ponte en contacto con tu gestor de cuentas de publisher para probar ya mismo PushAds y la nueva funci\u00f3n de v\u00eddeo outstream, y lleva tus ingresos publicitarios a nuevas cotas!<\/p>\n<p>Si eres nuevo aqu\u00ed, tambi\u00e9n podemos organizar una <a href=\"https:\/\/refinery89.com\/es\/auditoria-web-gratuita-para-maximizar-tus-ingresos-publicitarios\/\" target=\"_blank\" rel=\"noopener\">auditor\u00eda gratuita de sitios web<\/a> para ti y te daremos consejos para mejorar la configuraci\u00f3n de tus anuncios y maximizar tus ganancias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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