{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-05-06T16:21:39","modified_gmt":"2026-05-06T14:21:39","slug":"isabel-flores-lider-del-grupo-de-programatica","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores es elegida como la nueva L\u00edder del Grupo de Program\u00e1tica de IAB Spain"},"content":{"rendered":"<p>Con mucha ilusi\u00f3n, anunciamos que <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Isabel Flores<\/a>, nuestra VP Sales Spain &amp; LATAM en Refinery89, ha sido elegida como la nueva L\u00edder del Grupo de Program\u00e1tica de <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Spain.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Isabel Flores, la nueva L\u00edder del Grupo de Program\u00e1tica de IAB Spain<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">Como nueva L\u00edder del <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Grupo de Program\u00e1tica<\/a>, Isabel asumir\u00e1 la iniciativa de impulsar los proyectos del Grupo y dinamizar la participaci\u00f3n de los miembros de la Comisi\u00f3n. As\u00ed mismo, se har\u00e1 cargo de compartir los beneficios de la program\u00e1tica entre todos los integrantes del ecosistema a trav\u00e9s del desarrollo de distintos recursos de alto valor.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, actual VP Sales Spain &amp; LATAM en Refinery89, l\u00edder AdTech, cuenta con m\u00e1s de 11 a\u00f1os de experiencia en el ecosistema de la program\u00e1tica. A lo largo de su trayectoria profesional ha trabajando estrechamente con agencias, anunciantes, publishers y plataformas tecnol\u00f3gicas. Adem\u00e1s, ha desempe\u00f1ado un papel clave en la transformaci\u00f3n digital de empresas hacia la innovaci\u00f3n, la transparencia y el crecimiento sostenible.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201cEstoy muy contenta de contribuir al desarrollo de la industria program\u00e1tica en Espa\u00f1a, fomentando la colaboraci\u00f3n entre los miembros, impulsando proyectos de valor y manteniendo una interlocuci\u00f3n eficaz con la IAB Spain, y el resto del ecosistema. En este nuevo rol, quiero impulsar un Grupo din\u00e1mico, participativo y alineado con los retos actuales del sector\u201d. \u2013 Comenta Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">Las Comisiones de la IAB son una serie de foros de participaci\u00f3n cuyos miembros se encargan de desarrollar, definir y regular aspectos concretos de la publicidad digital. Para ello, crean diversas herramientas como estudios, libros blancos e infograf\u00edas con el fin de presentar informaci\u00f3n completa que apoye a los profesionales del ecosistema a maximizar sus esfuerzos.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">El Grupo de Program\u00e1tica forma parte de la Comisi\u00f3n de Data y Activaci\u00f3n. Est\u00e1 compuesto por un grupo de empresas l\u00edderes en el mercado que est\u00e1n asociadas a la IAB. Sus miembros ayudan a profundizar los beneficios de la publicidad program\u00e1tica como la transparencia, la optimizaci\u00f3n en tiempo real, el targeting preciso, brand susteinability, la eficiencia de medios, entre muchos otros.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel asume esta posici\u00f3n con entusiasmo y mucho compromiso. Con una destacada dedicaci\u00f3n, se responsabiliza de mantener al Grupo a la vanguardia de la innovaci\u00f3n y de la evoluci\u00f3n de los est\u00e1ndares de medici\u00f3n, sostenibilidad y calidad. A su vez, se compromete a mantener una comunicaci\u00f3n continua entre los distintos miembros y asociados de la IAB Spain, para garantizar la alineaci\u00f3n, la colaboraci\u00f3n activa y el impulso de iniciativas conjuntas dentro del ecosistema digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>We are excited to announce that Isabel Flores, our VP of Sales Spain &amp; LATAM at Refinery89, has been appointed as the new Leader of the Programmatic Group at IAB Spain. &nbsp; Isabel Flores, the New Leader of IAB Spain&#8217;s Programmatic Group &nbsp; As the new Leader of the Programmatic Group, Isabel will take on [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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