{"id":15699,"date":"2026-02-05T13:15:52","date_gmt":"2026-02-05T12:15:52","guid":{"rendered":"https:\/\/refinery89.com\/?p=15699"},"modified":"2026-02-27T09:32:15","modified_gmt":"2026-02-27T08:32:15","slug":"how-europe-and-mexico-approach-inventory-monetization-and-sales","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","title":{"rendered":"Evoluci\u00f3n del Mercado Digital: C\u00f3mo Europa y M\u00e9xico Enfrentan la Monetizaci\u00f3n y la Comercializaci\u00f3n de Inventario"},"content":{"rendered":"<p>En esta nueva edici\u00f3n de nuestros <a href=\"https:\/\/refinery89.com\/es\/webinars-y-formacion\/\" target=\"_blank\" rel=\"noopener\">Refinery Academy Webinars<\/a>, nuestro Publisher Specialist LATAM, <a href=\"https:\/\/www.linkedin.com\/in\/nestorro\/\" target=\"_blank\" rel=\"noopener\">N\u00e9stor Rodr\u00edguez<\/a>, se une con <a href=\"https:\/\/www.linkedin.com\/in\/ivanvarelat\/\" target=\"_blank\" rel=\"noopener\">Iv\u00e1n Jos\u00e9 Varela Tirado<\/a>, Director de Transformaci\u00f3n Digital en <a href=\"https:\/\/mediosmasivos.com.mx\/\" target=\"_blank\" rel=\"noopener\">Medios Masivos Mexicanos (MMM)<\/a>, para analizar juntos las principales diferencias entre el mercado europeo y el mexicano en el mundo de la publicidad program\u00e1tica, y c\u00f3mo los publishers pueden combinar diferentes estrategias para aumentar la rentabilidad de su inventario.<\/p>\n<p>Hablaremos de modelos de comercializaci\u00f3n, CPM vs. RPM, integraci\u00f3n de campa\u00f1as directas con programmatic y buenas pr\u00e1cticas europeas aplicables al mercado mexicano, sin afectar acuerdos existentes.<\/p>\n<p>\u00a1Una sesi\u00f3n pr\u00e1ctica y estrat\u00e9gica dirigida a publishers y equipos de monetizaci\u00f3n que buscan optimizar ingresos!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"How to monetize and market your digital inventory: Europe vs. Mexico\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oEknDYRmfIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfTienes alguna duda? Estamos aqu\u00ed para ayudarte<\/h2>\n<p>&nbsp;<\/p>\n<p>Si quieres saber m\u00e1s sobre c\u00f3mo aprovechar estrategias exitosas de monetizaci\u00f3n de inventario en tu camino de crecimiento digital o a\u00fan tienes alguna pregunta despu\u00e9s de ver este webinar, \u00a1no dudes en contactarnos! <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">\u00a1Ponte en contacto con nuestros expertos aqu\u00ed!\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In this new edition of our Refinery Academy Webinars, our Publisher Specialist LATAM, N\u00e9stor Rodr\u00edguez, is joined by Iv\u00e1n Jos\u00e9 Varela Tirado, Director of Business Intelligence at Medios Masivos Mexicanos (MMM), to analyze the main differences between the European and Mexican markets in the world of programmatic advertising, and how publishers can combine different strategies [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[26,24,72],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Europe and Mexico Approach Inventory Monetization and Sale<\/title>\n<meta name=\"description\" content=\"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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