{"id":15466,"date":"2025-12-12T10:09:34","date_gmt":"2025-12-12T09:09:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=15466"},"modified":"2026-01-07T16:42:59","modified_gmt":"2026-01-07T15:42:59","slug":"programmatic-advertising-webinars-2025","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/programmatic-advertising-webinars-2025\/","title":{"rendered":"From SEO to Ad Strategy Wins: Recap of Our 2025 Programmatic Advertising Webinars"},"content":{"rendered":"<p>We had an incredible year packed with tons of learning and interesting insights to level up your ad strategy. \u00a0Let\u2019s take a trip down memory lane and recap everything we explored on our Refinery Academy programmatic advertising webinars in 2025!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Diving into Google Search Console<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Diving into Google Search Console - For Publishers | Webinar March 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gXKNUzzXWpc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>First stop! Learn how to navigate Google Search Console. In this edition of our Refinery Academy webinars we were joined by Google Coach, <a href=\"https:\/\/www.linkedin.com\/in\/pierrehello\/\" target=\"_blank\" rel=\"noopener\">Pierre Hello<\/a>. He led a full tour of this incredible tool used for monitoring a website&#8217;s presence in search results, indexing pages, Googlebot and security management, and improving net linking.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Growing Traffic with Google Discover<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Growing Traffic with Google Discover | Webinar July 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ushXsk_rJKo?start=676&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s a pro tip to increase your traffic: get your content featured on Google Discover!<\/p>\n<p>In this webinar, Gerard Kijlstra, CEO of Newsifier, jumped on a call with us to share his tips on how to optimize your site to appear on Google Discover to grow your traffic. Here you\u2019ll learn the best practices to increase your site&#8217;s online visibility and how to make the most of this powerful traffic source.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Optimize Your Site for Q4<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"How to Optimize Your Site for Q4 | Webinar September 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/h59DOAkttz4?start=21&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>CPM rush of Q4 is something that we can\u2019t just shut up about! In this webinar, our programmatic advertising expert, <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>, breaks down some the most essential optimizations to get your website all set up for a high revenue stream. Let&#8217;s not leave a single cent on the table!<\/p>\n<p>These strategies work all year long, so get your notepads out on take notes on the ultimate check for a high-performing ad monetization strategy!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Search Reinvented: How Publishers Can Compete in an AI First World<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Search Reinvented: How Publishers Can Compete in an AI First World | Webinar October 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jQMiGr2hL6k?start=1001&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Search as we know it is evolving. <a href=\"https:\/\/www.linkedin.com\/in\/anaperezbotella\/\" target=\"_blank\" rel=\"noopener\">Ana P\u00e9rez<\/a>, SEO and Digital Strategy leader, tags along as our guest expert on a webinar packed with insights on how the rise of AI is reshaping SEO as we know it.<\/p>\n<p data-start=\"57\" data-end=\"206\">Together, we explored how AI is reshaping traditional SEO. We also explained why publishers must adapt quickly to the new AI-driven search landscape.<\/p>\n<p data-start=\"208\" data-end=\"413\">Discover how to build a strategy that creates content designed for AI citations and boosts visibility. We also showed how to make answer-focused, AI-friendly content that reaches audiences in new ways.<\/p>\n<p data-start=\"415\" data-end=\"625\">In this session, you will discover new strategies to track AI mentions, boost online visibility, and stay ahead in a world where search isn\u2019t just about ranking anymore\u2014it\u2019s about earning recognition and trust.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Connecting Awareness and Performance: Introducing Brand Building Outcome<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Conectando Awareness y Performance: Presentando el Brand Building Outcome\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/q3xaQnIIOto?start=902&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The way digital campaigns are planned is not what they used to be. New frameworks are taking the spotlight with the rise of approaches like Brandformance. Therefore, they&#8217;re specially designed to deliver results while creating meaningful connections. These new methods seek to create a synergy between the impact you gain from awareness efforts and the actionable data from performance metrics to drive brand growth.<\/p>\n<p>In the session, <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Isabel Flores,<\/a> our VP Sales Spain &amp; LATAM, explains how our new Brandformance solution, Brand Building Outcome is here to elevate campaigns by optimizing them in real time using actionable mid-funnel insights. Don&#8217;t just measure clicks: understand what really drives your audience and make your campaigns more effective.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>To more learning, insights, and fresh ideas in 2026! <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>2025 was quite a year full of webinars! From SEO and ad-monetization optimization to Brandformance we had a blast! We hosted insightful sessions designed to stay ahead of the curve and deepen our understanding of the programmatic advertising landscape. And the best part? You can replay them anytime you want!<\/p>\n<p>If you enjoyed these programmatic advertising webinars and want to learn more, <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">please reach out to our team.<\/a> They\u2019ll be happy to answer any questions you may have!<\/p>","protected":false},"excerpt":{"rendered":"<p>We had an incredible year packed with tons of learning and interesting insights to level up your ad strategy. \u00a0Let\u2019s take a trip down memory lane and recap everything we explored on our Refinery Academy programmatic advertising webinars in 2025! \u00a0 Diving into Google Search Console &nbsp; &nbsp; First stop! Learn how to navigate Google [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,89],"tags":[26,24,72],"class_list":["post-15466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-webinars","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO to Ad Strategy: 2025 Programmatic Advertising Webinars<\/title>\n<meta name=\"description\" content=\"From SEO to ad strategy optimization, let&#039;s take a trip down memory lane of our Refinery Academy programmatic advertising webinars 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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