{"id":15175,"date":"2025-11-19T10:45:28","date_gmt":"2025-11-19T09:45:28","guid":{"rendered":"https:\/\/refinery89.com\/?p=15175"},"modified":"2026-01-19T17:05:09","modified_gmt":"2026-01-19T16:05:09","slug":"como-los-publishers-pueden-competir-en-un-mundo-dominado-por-la-ia-webinar","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/how-publishers-can-compete-in-an-ai-first-world-webinar\/","title":{"rendered":"La b\u00fasqueda online reinventada: c\u00f3mo los publishers pueden competir en un mundo dominado por la IA"},"content":{"rendered":"<p>\u00bfQu\u00e9 est\u00e1 pasando con el <a href=\"https:\/\/refinery89.com\/es\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> \u00faltimamente? Desde luego, no est\u00e1 muerto. Simplemente est\u00e1 evolucionando. La forma en la que buscamos informaci\u00f3n est\u00e1 cambiando. La b\u00fasqueda con IA parece estar arrasando, y cada vez usamos m\u00e1s herramientas como ChatGPT para obtener respuestas r\u00e1pidas. Entonces, \u00bfqu\u00e9 pueden hacer los publishers para mantenerse al d\u00eda?<\/p>\n<p>En la \u00faltima sesi\u00f3n de nuestra serie de <a href=\"https:\/\/refinery89.com\/es\/webinars-y-formacion\/\" target=\"_blank\" rel=\"noopener\">Refinery Academy webinar series<\/a>, liderada por <a href=\"https:\/\/www.linkedin.com\/in\/anaperezbotella\/?locale=es\" target=\"_blank\" rel=\"noopener\">Ana P\u00e9rez<\/a>, experta en SEO y estrategia digital, analizamos c\u00f3mo la b\u00fasqueda est\u00e1 evolucionando m\u00e1s all\u00e1 del SEO tradicional y por qu\u00e9 es clave que los publishers se adapten al nuevo panorama de b\u00fasqueda impulsado por la IA.<\/p>\n<p>&nbsp;<\/p>\n<h2>Estrategias de contenido preparadas para la b\u00fasqueda con IA: c\u00f3mo los publishers pueden ir un paso por delante<\/h2>\n<p>&nbsp;<\/p>\n<p>La evoluci\u00f3n de la b\u00fasqueda est\u00e1 pasando de los tradicionales enlaces azules a conversaciones din\u00e1micas impulsadas por IA, y nuestra experta invitada est\u00e1 aqu\u00ed para explicarlo todo. En este webinar descubrir\u00e1s insights pr\u00e1cticos y estrategias probadas para mantenerte a la vanguardia en la nueva era de la b\u00fasqueda con IA.<\/p>\n<p>Aprende a navegar eficazmente y a diferenciar entre SEO, GEO y AEO, entiende las principales oportunidades que ofrecen y descubre qu\u00e9 est\u00e1 cambiando realmente en el ecosistema de b\u00fasqueda y qu\u00e9 se mantiene igual. Profundizaremos en c\u00f3mo:<\/p>\n<ul>\n<li>Optimizar tu contenido para que sea citado por la IA.<\/li>\n<li>Construir la autoridad de tu marca en m\u00faltiples plataformas.<\/li>\n<li>Crear contenido enfocado en respuestas y optimizado para IA, que llegue a tu audiencia de nuevas formas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Descubre estrategias pr\u00e1cticas para rastrear menciones de IA, aumentar tu visibilidad y mantenerte a la vanguardia en un mundo donde la b\u00fasqueda ya no se trata solo de posicionarse, sino de ser reconocido y generar confianza. \u00a1Vamos a ello!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Search Reinvented: How Publishers Can Compete in an AI First World | Webinar October 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jQMiGr2hL6k?start=1001&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00a1Si tienes dudas, cont\u00e1ctanos!<\/h2>\n<p>&nbsp;<\/p>\n<p>Si despu\u00e9s de ver nuestro webinar te queda alguna duda, \u00a1no dudes en contactarnos! Estaremos encantados de responder a todas tus preguntas y, si quieres, compartirte la presentaci\u00f3n de diapositivas de este webinar.<\/p>\n<p>\u00a1Descubre m\u00e1s formas de aumentar tu visibilidad online <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">poni\u00e9ndote en contacto con nosotros!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What\u2019s going on with SEO these days? Well, it is certainly far from dead. It\u2019s just evolving. The way we search for information is changing. AI search seems to be taking the world by storm. We\u2019re using tools like ChatGPT to get quick answers. So, what can publishers do to keep up? In our latest [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,89],"tags":[302,72,65],"class_list":["post-15175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-webinars","tag-ai","tag-publishers","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Reinvented: How Publishers Can Compete in an AI First World | Webinar<\/title>\n<meta name=\"description\" content=\"Discover how AI is reshaping search in our latest webinar. 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