{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"empoderando-a-los-publishers-con-anuncios-inteligentes-y-atractivos-junto-a-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"De la informaci\u00f3n al impacto: c\u00f3mo GumGum potencia a nuestros Publishers con anuncios inteligentes y atractivos"},"content":{"rendered":"<p><i>Nota del autor: este art\u00edculo fue coescrito por Refinery89 y GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Lo entendemos, los anuncios adaptados a tu usuario no son solo el icing del pastel. Son uno de los ingredientes secretos para que tu sitio destaque, maximice el rendimiento y ofrezca una gran experiencia de usuario. Aqu\u00ed es donde entran <a href=\"https:\/\/refinery89.com\/es\/que-es-un-ssp\/\" target=\"_blank\" rel=\"noopener\">partners<\/a> como <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> , <strong>transformando ideas que parecen demasiado buenas para ser verdad en realidad al potenciar configuraciones de monetizaci\u00f3n m\u00e1s inteligentes<\/strong> como nuestro <a href=\"https:\/\/refinery89.com\/es\/single-tag-aumento-ingresos-publicitarios\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> con fuerte demanda.<\/p>\n<p>Sigue desplaz\u00e1ndote para descubrir c\u00f3mo, de la mano de GumGum, garantizamos que la demanda que ofrecemos a nuestra red de publishers sea inteligente, atractiva y de la m\u00e1s alta calidad para impulsar tus resultados de monetizaci\u00f3n publicitaria m\u00e1s all\u00e1 de lo esperado.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es GumGum?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> es una plataforma global de publicidad digital centrada en el contexto que aprovecha el poder de la inteligencia artificial para ofrecer anuncios no intrusivos y altamente relevantes. Su misi\u00f3n es crear un ecosistema de publicidad digital que capte la atenci\u00f3n y respete la privacidad del usuario, mientras maximiza el rendimiento tanto para anunciantes como para publishers.<\/p>\n<p>Ellos creen firmemente que la publicidad debe ser tan inteligente como atractiva, lo que los convierte en un partner que encaja perfectamente con nosotros.<\/p>\n<p>Tienen una amplia variedad de soluciones que sirven para:<\/p>\n<ul>\n<li>Asegurar que los anuncios se coloquen en entornos contextualmente relevantes, mejorando la <a href=\"https:\/\/refinery89.com\/es\/what-is-brand-safety\/\">seguridad<\/a> y adecuaci\u00f3n de la marca.<\/li>\n<\/ul>\n<ul>\n<li>Asegurar que los anuncios se coloquen en entornos contextualmente relevantes, mejorando la seguridad y adecuaci\u00f3n de la marca<\/li>\n<\/ul>\n<ul>\n<li>Analizar miles de millones de se\u00f1ales en la web abierta, mapeando la atenci\u00f3n del consumidor, la alineaci\u00f3n contextual y el rendimiento creativo en tiempo real para impulsar campa\u00f1as m\u00e1s inteligentes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>C\u00f3mo, junto con GumGum, elevamos el rendimiento de nuestra red de publishers<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nuestra colaboraci\u00f3n se basa en ofrecer un valor de primer nivel a nuestros clientes. GumGum aporta <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs tambi\u00e9n<\/a>competitivos y una demanda de alta calidad que no solo contribuye a obtener altos ingresos publicitarios, sino que tambi\u00e9n mejora la experiencia del usuario en la web con anuncios atractivos y adaptados a tu audiencia.<\/p>\n<p>Como partner de red para publishers, permitimos que GumGum ampl\u00ede su alcance a una amplia variedad de publishers en toda Europa y LATAM. Esta colaboraci\u00f3n garantiza una escala sustancial y diversidad en las ubicaciones de anuncios de GumGum.<\/p>\n<p>La experiencia de nuestro equipo en gestionar y optimizar la comunicaci\u00f3n con nuestros publishers garantiza que cumplamos altos est\u00e1ndares de servicio y rendimiento en cada situaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>La f\u00f3rmula ganadora: creatividades llamativas y un targeting preciso que convierte<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum's In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum ofrece creatividades personalizadas y de alta calidad adaptadas a los sitios de los publishers. Estas creatividades basadas en datos destacan por captar la atenci\u00f3n mediante su dise\u00f1o y contenido relevante, mejorando tanto el rendimiento como la experiencia del usuario. Uno de sus formatos m\u00e1s destacados es el <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">In-Screen Cascade<\/a>, de alto impacto. Este anuncio combina lo mejor de un <a href=\"https:\/\/refinery89.com\/es\/todo-sobre-push-up-ads\/\" target=\"_blank\" rel=\"noopener\">push-up ad<\/a> y un interscroller para ofrecer una creatividad interactiva que realmente cautiva a las audiencias.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Una visi\u00f3n compartida para el futuro<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Mirando hacia el futuro junto con GumGum, nuestro objetivo es explorar nuevos mercados, seguir creciendo juntos en Europa y LATAM, y ofrecer la mejor demanda en los sitios m\u00e1s adecuados. Nuestras fortalezas combinadas (la tecnolog\u00eda avanzada y la creatividad de GumGum, y nuestra s\u00f3lida red de publishers, inventario premium y excelencia operativa) son la combinaci\u00f3n perfecta para ayudar a nuestros publishers a generar resultados excepcionales.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Una colaboraci\u00f3n para recordar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201cColaborar con Refinery89 nos permite conectar de forma fluida con una amplia red de publishers, garantizando que nuestras soluciones contextuales y creativas lleguen a las audiencias en los entornos m\u00e1s efectivos. Su compromiso con la excelencia refleja el nuestro, lo que convierte esta colaboraci\u00f3n en la combinaci\u00f3n perfecta para ofrecer resultados excepcionales a nuestros clientes.\u201d \u2013 comparte Sven Bakker, Director de Publisher Development, DE en GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Junto con GumGum, estamos redefiniendo el panorama de la publicidad digital, garantizando que la buena publicidad no interrumpa, sino que se alinee con las necesidades de publishers, anunciantes y usuarios.<\/p>\n<p>Descubre m\u00e1s sobre nuestras soluciones<a href=\"https:\/\/refinery89.com\/es\/single-tag-aumento-ingresos-publicitarios\/\" target=\"_blank\" rel=\"noopener\"> aqu\u00ed<\/a> lee m\u00e1s sobre<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> la potente demanda de GumGum.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/empoderando-a-los-publishers-con-anuncios-inteligentes-y-atractivos-junto-a-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; 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