{"id":14868,"date":"2025-10-23T11:56:10","date_gmt":"2025-10-23T09:56:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=14868"},"modified":"2025-10-23T11:58:25","modified_gmt":"2025-10-23T09:58:25","slug":"isabel-flores-se-une-a-refinery89","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/isabel-flores-joins-refinery89\/","title":{"rendered":"Refinery89 apuesta por Isabel Flores para liderar su crecimiento en Espa\u00f1a y Latinoam\u00e9rica"},"content":{"rendered":"

Estamos encantados de dar la bienvenida a Isabel Flores como nuestra nueva VP Sales Spain and LATAM. Su incorporaci\u00f3n forma parte de nuestra estrategia para reforzar nuestra oferta de soluciones de publicidad contextual y Brand Lift, ofreciendo un mayor valor a anunciantes y agencias de medios en el mercado hispanohablante.<\/p>\n

 <\/p>\n

Isabel Flores lidera la expansi\u00f3n y el crecimiento en Espa\u00f1a y Latinoam\u00e9rica para la divisi\u00f3n de Ventas Directas de Refinery89<\/h2>\n

 <\/p>\n

Con la integraci\u00f3n de Isabel a nuestra divisi\u00f3n de servicios de publicidad, buscamos ampliar nuestra propuesta de valor hacia anunciantes y agencias de medios, impulsando el crecimiento de sus marcas mediante el lanzamiento de campa\u00f1as en nuestra red de publishers independientes.<\/p>\n

Isabel es una experta en publicidad program\u00e1tica y desarrollo de negocio, y se destaca como una fuerza de excelencia dentro del sector digital. Con m\u00e1s de 10 a\u00f1os de experiencia liderando el crecimiento de distintas compa\u00f1\u00edas especializadas en AdTech y MarTech, aportar\u00e1 un conocimiento profundo al equipo de Refinery89. Antes de unirse a nosotros, Isabel ejerci\u00f3 como Country Manager en AscendMakers, donde encabez\u00f3 proyectos de transformaci\u00f3n digital.<\/p>\n

Actualmente, Isabel forma parte del consejo directivo de The Women in Programmatic Network<\/a>, una comunidad global comprometida con apoyar a las mujeres y reducir la brecha de g\u00e9nero en el sector tecnol\u00f3gico y publicitario. Adem\u00e1s, tras completar el programa de Alta Direcci\u00f3n en IE Business School, colabora con IE University como mentora de alumnos del Grado en Administraci\u00f3n de Empresas.<\/p>\n

 <\/p>\n

Isabel comenta:<\/p>\n

\"Asumo con gran entusiasmo este nuevo reto de liderar el crecimiento de Refinery89 en Espa\u00f1a y Latinoam\u00e9rica. Estoy comprometida con aportar todo mi conocimiento y experiencia en el ecosistema AdTech para posicionar a Refinery89 como un referente en soluciones tecnol\u00f3gicas avanzadas. Creo firmemente en el valor de combinar innovaci\u00f3n, datos y servicio estrat\u00e9gico para ofrecer a anunciantes y agencias de medios campa\u00f1as m\u00e1s eficientes, relevantes y transformadoras. Este es un momento clave para acelerar la evoluci\u00f3n digital en el mercado hispanohablante, y me ilusiona ser parte activa de este proceso desde una compa\u00f1\u00eda con visi\u00f3n y liderazgo como Refinery89.\"<\/em><\/p><\/blockquote>\n

 <\/p>\n

En Refinery89, como la red #1 de publishers en Europa y Latinoam\u00e9rica, seguimos trabajando junto a Isabel para ampliar nuestra oferta a anunciantes y agencias de medios. Buscamos elevar nuestra capacidad de alcanzar p\u00fablicos objetivos mediante Segmentaci\u00f3n por intereses<\/a>, formatos publicitarios innovadores y la optimizaci\u00f3n eficaz de la conexi\u00f3n entre audiencias e inventario premium. As\u00ed, potenciamos a los anunciantes para fomentar el crecimiento de sus marcas mediante decisiones guiadas por datos y un servicio de alto valor.<\/p>\n

 <\/p>\n

Como comenta nuestro Head of Commercial Operations, Gijs Witteveen:<\/p>\n

\"En Refinery89 hemos construido una s\u00f3lida base en Espa\u00f1a, ofreciendo a anunciantes y marcas la posibilidad de trabajar de forma directa alcanzando audiencias afines en nuestra red de publishers independientes. Incorporar a Isabel refuerza ese impulso. Su energ\u00eda, entusiasmo y actitud positiva reflejan perfectamente la cultura de Refinery89 y nuestra ambici\u00f3n de seguir elevando el list\u00f3n en este importante mercado.\"<\/em><\/p><\/blockquote>\n

 <\/p>\n

Nuestra apuesta por un perfil estrat\u00e9gico e innovador como el de Isabel refuerza el papel que desempe\u00f1a Refinery89 en el ecosistema de publicidad program\u00e1tica europeo y latinoamericano, ofreciendo un crecimiento continuo y a gran escala para agencias de medios y marcas.<\/p>","protected":false},"excerpt":{"rendered":"

We are thrilled to welcome Isabel Flores as our new VP Sales Spain and LATAM. Her addition is part of our strategy to strengthen our contextual advertising and Brand Lift solutions, allowing us to deliver even more value to advertisers and media agencies in the Spanish-speaking market.   Isabel Flores Spearheads Expansion and Growth in […]<\/p>\n","protected":false},"author":19,"featured_media":14869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[272,95],"class_list":["post-14868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertisers","tag-advertising"],"yoast_head":"\nIsabel Flores joins Refinery89 to Drive Growth in Spain & LATAM<\/title>\n<meta name=\"description\" content=\"Isabel Flores is appointed as the new VP Sales Spain & LATAM for Refinery89 to spearhead their expansion in the Spanish-speaking market.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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