{"id":13879,"date":"2025-06-24T10:00:17","date_gmt":"2025-06-24T08:00:17","guid":{"rendered":"https:\/\/refinery89.com\/?p=13879"},"modified":"2025-07-29T15:56:04","modified_gmt":"2025-07-29T13:56:04","slug":"presentamos-los-rewarded-ads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/introducing-rewarded-ads\/","title":{"rendered":"\u00a1Presentamos los Rewarded Ads! Un ganancia mutua para Publishers y usuarios"},"content":{"rendered":"<p>Encontrar el equilibrio perfecto entre los ingresos publicitarios y la experiencia del usuario es clave para optimizar al m\u00e1ximo tus ganancias. Aqu\u00ed tienes una nueva forma de lograrlo en tu sitio web: lanzamos los <a href=\"https:\/\/admanager.google.com\/home\/resources\/feature-brief-rewarded-ads\/\" target=\"_blank\" rel=\"noopener\">Rewarded Ads<\/a> para Publishers que buscan una estrategia inteligente para mantener a los usuarios satisfechos y aumentar sus ingresos.<\/p>\n<p>Sigue leyendo para descubrir c\u00f3mo sacar partido a los Rewarded Ads en tu estrategia de monetizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 son los Rewarded Ads?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13890 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1-1024x626.png\" alt=\"What are rewarded ads?\" width=\"800\" height=\"489\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1-1024x626.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1-300x183.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1-768x470.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1-1536x939.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/06\/RewardedAd-Desktop-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Los Rewarded Ads son un formato publicitario muy atractivo que ofrece a los usuarios la opci\u00f3n de ver un anuncio a cambio de una recompensa, como desbloquear un art\u00edculo completo en un peri\u00f3dico digital sin tener que pagar una suscripci\u00f3n. <a href=\"https:\/\/admob.google.com\/home\/resources\/rewarded-ads-win-for-everyone\/\" target=\"_blank\" rel=\"noopener\">Google populariz\u00f3 y escal\u00f3<\/a> este formato para ecosistemas de apps y hoy, en Refinery89, te ayudamos a llevarlo a tu sitio web.<\/p>\n<p>Estos Rewarded Ads son una forma ingeniosa de equilibrar la experiencia del usuario con los ingresos publicitarios. Seg\u00fan datos recogidos en las primeras pruebas en nuestra red de Publishers, los  Rewarded Ads han demostrado que pueden aumentar los ingresos con <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs tambi\u00e9n<\/a> hasta 10 veces superiores en comparaci\u00f3n con los anuncios banner normales.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo funcionan los Rewarded Ads?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>El formato de Rewarded Ads ofrece a los usuarios la opci\u00f3n de ver un anuncio a pantalla completa a cambio de seguir navegando por la web. Un Rewarded Ad puede mostrarse despu\u00e9s de que el usuario haya visto un cierto n\u00famero de p\u00e1ginas. Tras ver el anuncio, no se le volver\u00e1 a mostrar otro durante las pr\u00f3ximas 12 horas, garantizando as\u00ed una experiencia equilibrada.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfCu\u00e1les son los mejores usos de los Rewarded Ads?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Los Rewarded Ads son flexibles y se pueden adaptar a las necesidades del Publisher, por ejemplo, como alternativa a un muro de pago para retener m\u00e1s usuarios o para optimizar los ingresos publicitarios. Algunos casos de uso son:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Complementar una oferta de suscripci\u00f3n<\/strong><\/h3>\n<p>Con los Rewarded Ads, puedes animar a los usuarios a suscribirse ofreci\u00e9ndoles la opci\u00f3n de pagar una suscripci\u00f3n para una experiencia sin anuncios o, en su lugar, ver un anuncio para seguir navegando. O bien consigues un nuevo suscriptor, o generas ingresos con el anuncio. \u00a1Una situaci\u00f3n en la que todos ganan!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Desbloquear contenido exclusivo<\/strong><\/h3>\n<p>Genera ingresos permitiendo que tus usuarios accedan a contenido exclusivo a cambio de ver un anuncio. Esta opci\u00f3n les permite apoyar tu sitio web y seguir disfrutando del contenido, sin que un muro de pago los eche para atr\u00e1s. \u00a1Impulsa la retenci\u00f3n de usuarios y tus ingresos publicitarios al mismo tiempo!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Abrir un nuevo canal de monetizaci\u00f3n<\/strong><\/h3>\n<p>Incluir formatos publicitarios de alto valor en tu inventario es una excelente pr\u00e1ctica para mejorar la gesti\u00f3n del rendimiento. Los Rewarded Ads act\u00faan como una fuente de ingresos adicional con CPMs altos, complementando los dem\u00e1s anuncios de tu sitio. Es una gran opci\u00f3n para monetizar el tr\u00e1fico de los usuarios que prefieren no gastar dinero.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfCu\u00e1les son los beneficios de los Rewarded Ads para los Publishers?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Mayores ingresos publicitarios<\/strong><\/h3>\n<p>Los Rewarded Ads ofrecen CPMs altos porque los usuarios eligen verlos y suelen quedarse hasta el final para obtener la recompensa. Esta <a href=\"https:\/\/refinery89.com\/es\/viewability-for-publishers\/\" target=\"_blank\" rel=\"noopener\">visibilidad<\/a> es atractiva para los anunciantes, que est\u00e1n dispuestos a pagar un CPM alto para transmitir su mensaje de manera efectiva.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Mejora de la experiencia de usuario personalizada<\/strong><\/h3>\n<p>Los Rewarded Ads dan al usuario control sobre la experiencia publicitaria. Al ser voluntarios, permiten que los usuarios accedan a algo por lo que de otro modo tendr\u00edan que pagar. Esto contribuye a una experiencia m\u00e1s personalizada, haciendo que el usuario se mantenga m\u00e1s comprometido.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Atrae a anunciantes que pagan bien <\/strong><\/h3>\n<p>\u00bfQu\u00e9 les gusta a los anunciantes tanto como un retorno positivo de la inversi\u00f3n publicitaria (ROAS)? Conseguir un alto engagement de los usuarios con sus anuncios. Los anunciantes est\u00e1n m\u00e1s dispuestos a invertir en formatos publicitarios que garantizan excelentes resultados. Los Rewarded Ads son oro puro por su rendimiento en tasa de conversi\u00f3n y visibilidad, ya que los usuarios suelen verlos completos.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Mayor retenci\u00f3n de usuarios<\/strong><\/h3>\n<p>Los Rewarded Ads te permiten convertir la atenci\u00f3n en dinero. Hacen que los usuarios pasen m\u00e1s tiempo en el sitio web o la app gracias a la naturaleza atractiva de las recompensas, que son gratuitas para el usuario a cambio de ver un anuncio que dura solo unos segundos. Al no estar limitados por un muro de pago, los usuarios pasan m\u00e1s tiempo interactuando con el contenido.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Integraci\u00f3n sencilla<\/strong><\/h3>\n<p>Si quieres desbloquear el poder de los Rewarded Ads en tu sitio web, puedes hacerlo a trav\u00e9s de Google Ad Manager o contactando a tu socio AdTech. Si trabajas con Refinery89, solo tienes que pedirlo. Nuestro equipo puede hacer toda la configuraci\u00f3n por ti, teniendo en cuenta tus preferencias y necesidades. <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">\u00a1Cont\u00e1ctanos para empezar!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00a1Prep\u00e1rate para incrementar tu ingresos publicitarios!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los Rewarded Ads est\u00e1n aqu\u00ed para convertir la satisfacci\u00f3n de tus usuarios en \u00e9xito de monetizaci\u00f3n para tu sitio web. Nuestro equipo ya est\u00e1 trabajando en nuevas formas de mejorar este formato publicitario para lograr RPM a\u00fan m\u00e1s altos en el futuro. <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contacta con tu account manager en Refinery89<\/a> para empezar a implementar los Rewarded Ads en tu web o para conocer otros <a href=\"https:\/\/refinery89.com\/es\/high-value-ad-formats-for-publishers\/\" target=\"_blank\" rel=\"noopener\">formatos publicitarios de alto valor<\/a> que puedes aprovechar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Striking the perfect balance between ad revenue and user experience is key in optimizing your yield to its full splendor. Here\u2019s a new way to do it on your website: we\u2019re rolling out Rewarded Ads for publishers who are looking for a smart move to happy users and revenue success! Read on to discover how [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,26,296],"class_list":["post-13879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-monetization","tag-rewarded-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Rewarded Ads! A win-win for publishers and users | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet the Rewarded Ads! 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