{"id":13848,"date":"2025-06-12T11:31:05","date_gmt":"2025-06-12T09:31:05","guid":{"rendered":"https:\/\/refinery89.com\/?p=13848"},"modified":"2025-06-13T13:10:36","modified_gmt":"2025-06-13T11:10:36","slug":"refinery89-integra-openpath","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/refinery89-integrates-openpath\/","title":{"rendered":"Optimizamos nuestro Ad Stack con OpenPath de The Trade Desk"},"content":{"rendered":"<p>\u00a1Nuevas oportunidades de ingresos publicitarios est\u00e1n en camino!<\/p>\n<p>Nos enorgullece anunciar que nos asociamos con <a href=\"https:\/\/www.thetradedesk.com\/uk\/about-us\/our-story\">The Trade Desk<\/a> para integrar <a href=\"https:\/\/www.thetradedesk.com\/resources\/what-is-openpath#:~:text=OpenPath:%20Creating%20supply%20path%20efficiency,to%20help%20grow%20their%20businesses.\">OpenPath<\/a> \u00a1con su oferta premium de publicidad digital!) en nuestra <a href=\"https:\/\/refinery89.com\/es\/single-tag-aumento-ingresos-publicitarios\/\">nuestra soluci\u00f3n de monetizaci\u00f3n publicitaria Single Tag.<\/a>Esta integraci\u00f3n fortalecer\u00e1 nuestro Ad Stack premium y ofrecer\u00e1 a\u00fan m\u00e1s oportunidades de monetizaci\u00f3n para nuestra red de publishers.<\/p>\n<p>Al unir fuerzas con nuestro equipo, The Trade Desk gana acceso a publishers de nicho de alta calidad a gran escala. A su vez, nosotros podemos llevar la demanda m\u00e1s premium a los publishers de nuestra red, especialmente a aquellos que trabajan en exclusiva con nosotros.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQui\u00e9n es The Trade Desk y qu\u00e9 es OpenPath?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The Trade Desk es uno de los l\u00edderes en la industria publicitaria y estamos encantados de ser ahora uno de sus socios en el lanzamiento de su integraci\u00f3n con OpenPath. Este enfoque innovador conecta la reconocida demanda directa de anunciantes de The Trade Desk directamente con el inventario de nuestros publishers a trav\u00e9s de la soluci\u00f3n de header bidding de nuestro Single Tag.<\/p>\n<p>Como la mayor plataforma de demanda (DSP) del mundo, The Trade Desk ha estado expandiendo r\u00e1pidamente su presencia a nivel global, con una cartera de clientes que incluye a los principales anunciantes del mundo. Su soluci\u00f3n, OpenPath, permite a los anunciantes trabajar directamente con los publishers, optimizando la cadena de suministro para crear una experiencia de compra de medios m\u00e1s directa y transparente.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 significa esta colaboraci\u00f3n para nuestra red de publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nuestra colaboraci\u00f3n con The Trade Desk tiene como objetivo simplificar la cadena de suministro, proporcionando a los anunciantes una conexi\u00f3n m\u00e1s directa y transparente con el inventario de nuestros publishers. Esta alianza estrat\u00e9gica conecta nuestra soluci\u00f3n con OpenPath de The Trade Desk para seguir ofreciendo a los publishers un acceso a\u00fan m\u00e1s directo a la demanda premium.<\/p>\n<p>En palabras de <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>, nuestro CSO:<\/p>\n<p>\"En el primer mes de nuestra colaboraci\u00f3n, ya hemos visto resultados muy positivos. Gracias a la confianza que nuestros publishers han depositado en nosotros al concedernos acceso exclusivo a su inventario, podemos trabajar directamente con The Trade Desk, mejorando tanto la eficiencia como el rendimiento para nuestros clientes. Esperamos seguir optimizando nuestra cadena de suministro y fortalecer a\u00fan m\u00e1s nuestra alianza con The Trade Desk para ayudar a m\u00e1s publishers a maximizar sus ingresos publicitarios.\"<\/p>\n<p>The Trade Desk es una fuerza importante en la industria publicitaria, y en Refinery89 estamos orgullosos de ser uno de sus socios. OpenPath es un enfoque innovador para abordar un desaf\u00edo antiguo en el sector de la publicidad, y vemos un enorme potencial en el valor que aporta.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo puedes acceder a la demanda premium de The Trade Desk con Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los publishers de Europa y LATAM que otorguen a Refinery89 acceso exclusivo a su inventario publicitario ser\u00e1n elegibles para conectarse directamente con la demanda premium de The Trade Desk.<\/p>\n<p>Asociarse con Refinery89 como su socio exclusivo de monetizaci\u00f3n ofrece a los publishers verificados acceso directo a la demanda premium y de alta calidad de The Trade Desk.<\/p>\n<p>The Trade Desk pone un fuerte \u00e9nfasis en la lucha contra el fraude publicitario y en mejorar la calidad de los anuncios, posicionando los sitios de los publishers como <a href=\"https:\/\/refinery89.com\/es\/what-is-brand-safety\/\">espacios seguros<\/a> para las marcas de primer nivel. El resultado son CPMs m\u00e1s altos y una mejor tasa de llenado, junto con una mayor transparencia en la actividad de las pujas para una mejor gesti\u00f3n del rendimiento.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Abriendo el camino para el crecimiento futuro<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Estamos trabajando constantemente para descubrir nuevas formas de que nuestros publishers maximicen sus ingresos. Nuestro equipo est\u00e1 explorando opciones para optimizar nuestra configuraci\u00f3n mientras mejora la monetizaci\u00f3n publicitaria.<\/p>\n<p>\u00bfListo para descubrir lo que te espera al conectarte a la demanda premium de The Trade Desk con OpenPath a trav\u00e9s de nosotros? <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\">\u00a1Contacta con nuestros expertos <\/a>para saber m\u00e1s o solicitar una demo gratis!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>New ad revenue opportunities coming your way! We are proud to announce that we\u2019re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,12,20,11],"tags":[25,26,288,24,40],"class_list":["post-13848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-dsp","tag-programmatic-advertising","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powering up our Ad Stack with The Trade Desk&#039;s OpenPath | Refinery89<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share that we\u2019ve joined forces with The Trade Desk to bring OpenPath into our Single Tag ad monetization 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