{"id":13430,"date":"2025-04-01T11:03:43","date_gmt":"2025-04-01T09:03:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=13430"},"modified":"2025-04-01T16:11:32","modified_gmt":"2025-04-01T14:11:32","slug":"que-es-el-geotag","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/what-is-geotag\/","title":{"rendered":"Monetiza tu tr\u00e1fico internacional con el GeoTag"},"content":{"rendered":"

\u00bfTe has dado cuenta de que tu audiencia viene de todas partes del mundo? Seguramente ya tienes opciones s\u00f3lidas de monetizaci\u00f3n local para el tr\u00e1fico que viene del pa\u00eds principal al que te diriges, pero puede que sea un poco m\u00e1s complicado mostrar anuncios bien pagados a los visitantes internacionales. \u00a1No deber\u00eda ser un problema si tienes un buen stack program\u00e1tico!<\/p>\n

Nuestra soluci\u00f3n de monetizaci\u00f3n, Single Tag<\/a> viene equipada con un GeoTag que te permitir\u00e1 aumentar a\u00fan m\u00e1s tus ingresos. \u00a1Sigue leyendo para descubrir c\u00f3mo!<\/p>\n

\u00a0<\/strong><\/p>\n

\u00bfQu\u00e9 es el GeoTag?<\/strong><\/h2>\n

 <\/p>\n

GeoTag es una tecnolog\u00eda usada en la publicidad program\u00e1tica que permite mostrar anuncios locales a los visitantes de una web que llegan desde fuera del pa\u00eds principal del publisher, o bien evitar que se muestren anuncios en ciertas regiones seg\u00fan la preferencia del publisher.<\/p>\n

Con nuestra soluci\u00f3n de GeoTag (para nada invasiva), puedes mostrar anuncios internacionales a visitantes de cualquier parte del mundo. Por ejemplo, si gestionas tu web desde Brasil y alguien de Portugal entra a una de tus p\u00e1ginas, ver\u00e1 anuncios basados en su ubicaci\u00f3n.<\/p>\n

Nuestro GeoTag permite que el Single Tag solo se cargue en pa\u00edses espec\u00edficos. As\u00ed nos aseguramos de que el tag funcione \u00fanicamente en las regiones que el publisher haya elegido. Si te identificas con alguna de estas situaciones, este tag puede ser justo lo que tu estrategia de monetizaci\u00f3n necesita:<\/p>\n

A.<\/strong> Eres un publisher que gestiona campa\u00f1as directas en su pa\u00eds y recibe mucho tr\u00e1fico internacional que quieres monetizar de forma program\u00e1tica.<\/p>\n

B.<\/strong> Tienes tr\u00e1fico de pa\u00edses con ingresos bajos que no puedes monetizar como te gustar\u00eda, pero tambi\u00e9n recibes muchas visitas desde pa\u00edses con ingresos altos donde s\u00ed podemos aportar m\u00e1s valor.<\/p>\n

Tanto si eres A como B, \u00a1te tenemos cubierto! Veamos c\u00f3mo funciona el GeoTag:<\/p>\n

\u00a0<\/strong><\/p>\n

\u00bfC\u00f3mo funciona el GeoTag?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

El GeoTag que ofrecemos a trav\u00e9s de nuestro Single Tag detecta la IP del usuario y, a partir de ah\u00ed, decide si cargar el tag en ese pa\u00eds o no, seg\u00fan lo que el publisher haya definido previamente.<\/p>\n

Cuando el navegador intenta cargar nuestro tag, la petici\u00f3n pasa por un firewall. Este firewall verifica el pa\u00eds de origen. Si la petici\u00f3n viene de un pa\u00eds bloqueado, el sistema la bloquea y el tag no se carga. Pero si viene de un pa\u00eds aprobado, el tag se carga y funciona con normalidad.<\/p>\n

\u00a0<\/strong><\/p>\n

Ventajas de usar GeoTag<\/strong><\/h2>\n

 <\/p>\n

Anuncios m\u00e1s relevantes que mejoran las m\u00e9tricas<\/strong><\/h3>\n

Al mostrar anuncios locales a tu audiencia, mejoras su experiencia y consigues mayor engagement y CTR,<\/a> ya que los anuncios son m\u00e1s relevantes (\u00a1y eso le encanta a los anunciantes!).<\/p>\n

 <\/p>\n

Maximiza tus ingresos publicitarios<\/strong><\/h3>\n

Monetiza el tr\u00e1fico internacional mostrando anuncios m\u00e1s relevantes y mejor pagados, adaptados a la ubicaci\u00f3n de tus usuarios. Nuestro equipo puede ayudarte a configurarlo sin que tengas que cambiar de partner program\u00e1tico. \u00a1Cont\u00e1ctanos!<\/a><\/p>\n

 <\/p>\n

Optimiza mejor tu inventario publicitario<\/strong><\/h3>\n

Usar GeoTag garantiza que tus campa\u00f1as directas se entreguen correctamente en tu mercado principal, mantiene la experiencia de usuario alineada con tu estrategia de web y maximiza la monetizaci\u00f3n del tr\u00e1fico internacional sin interferir en tu operativa principal.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00bfC\u00f3mo empezar a monetizar tu tr\u00e1fico internacional?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Nuestra tecnolog\u00eda galardonada incluye un mont\u00f3n de funcionalidades pensadas para ayudarte a sacar el m\u00e1ximo partido a tus ingresos publicitarios. Por supuesto, tambi\u00e9n cuenta con el GeoTag. \u00a1Escr\u00edbenos y te contamos c\u00f3mo darle un buen empuj\u00f3n a tus ingresos!<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Noticed that your audience comes from all over the world? You probably already have solid local monetization options for the traffic visiting from the main country you serve, but it might be a bit tricker to serve highly paying ads to your international visitors. That shouldn\u2019t be a problem for a strong programmatic stack! Our […]<\/p>\n","protected":false},"author":19,"featured_media":13445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,290,24,72,84],"class_list":["post-13430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-geotag","tag-programmatic-advertising","tag-publishers","tag-single-tag"],"yoast_head":"\nMonetize your international traffic with a GeoTag | Refinery89<\/title>\n<meta name=\"description\" content=\"Monetize your international traffic with the GeoTag! 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