{"id":13342,"date":"2025-03-18T10:05:03","date_gmt":"2025-03-18T09:05:03","guid":{"rendered":"https:\/\/refinery89.com\/?p=13342"},"modified":"2025-03-18T10:33:05","modified_gmt":"2025-03-18T09:33:05","slug":"potenciar-la-publicidad-dentro-de-la-aplicacion","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/amp-up-in-app-advertising\/","title":{"rendered":"4 estrategias para potenciar la publicidad dentro de la aplicaci\u00f3n"},"content":{"rendered":"<p>A diferencia de los vaqueros ajustados, la publicidad en aplicaciones est\u00e1 ganando popularidad r\u00e1pidamente, con un volumen de mercado previsto de 1,456995 billones para 2030, seg\u00fan <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/in-app-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\">Statista<\/a>.Es el momento perfecto para aprovechar esta tendencia si tu objetivo en esta vida es aumentar tus ganancias y es por eso que hoy nuestro Gerente de AdTech interno, <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?fetchDeterministicClustersOnly=true&amp;heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAABYwAFcBJYT__1_HDpN8R__JPZHiZ0w1g8M&amp;keywords=alejandro%20pombo&amp;origin=RICH_QUERY_SUGGESTION&amp;position=0&amp;searchId=40748c6e-432a-4564-b829-5a09b0d7be43&amp;sid=!q5&amp;spellCorrectionEnabled=false\" target=\"_blank\" rel=\"noopener\">Alex Pombo<\/a>, ha revelado algunas de las mejores pr\u00e1cticas para la publicidad dentro de la aplicaci\u00f3n para ayudarte a sacar el m\u00e1ximo provecho de tu estrategia de monetizaci\u00f3n de anuncios.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es la monetizaci\u00f3n de aplicaciones?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Como probablemente puedas adivinar por el t\u00edtulo, la monetizaci\u00f3n de aplicaciones es el proceso de generar ingresos a partir de tu aplicaci\u00f3n. Hay muchas maneras de convertir tu aplicaci\u00f3n en una m\u00e1quina de hacer dinero, desde compras dentro de la aplicaci\u00f3n hasta suscripciones y publicidad dentro de la aplicaci\u00f3n.<\/p>\n<p>Hoy, vamos a estar discutiendo la publicidad dentro de las aplicaciones, que b\u00e1sicamente consiste en vender el espacio publicitario de tu aplicaci\u00f3n a anunciantes a trav\u00e9s de <a href=\"https:\/\/refinery89.com\/es\/a-simple-guide-on-programmatic-advertising-for-publishers\/\" target=\"_blank\" rel=\"noopener\">publicidad program\u00e1tica<\/a> m\u00e9todos. Si alguna vez has jugado un juego m\u00f3vil y te has encontrado con un anuncio mientras estabas a punto de subir de nivel, \u00a1entonces sabes exactamente a qu\u00e9 tipo de m\u00e9todo de monetizaci\u00f3n nos referimos!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mejores pr\u00e1cticas para la publicidad en aplicaciones<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Priorizar la experiencia del usuario y la calidad de los anuncios<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Utilice l\u00edmites de frecuencia, reglas de profundidad de sesi\u00f3n y colocaciones de anuncios equilibradas (por ejemplo, anuncios con recompensa o nativos) para evitar que los usuarios se frustren.<\/li>\n<li>Adapta los formatos de anuncios para que encajen en el flujo de tu aplicaci\u00f3n. Por ejemplo, un anuncio de video con recompensa o un anuncio nativo bien ubicado pueden mejorar la participaci\u00f3n en lugar de interrumpirla.<\/li>\n<li>Realiza un seguimiento continuo del rendimiento de los anuncios y supervisa los creativos para evitar anuncios intrusivos o de baja calidad que perjudiquen la retenci\u00f3n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si quieres saber m\u00e1s sobre c\u00f3mo crear la experiencia de usuario perfecta para tus usuarios, <a href=\"https:\/\/refinery89.com\/es\/4-ways-to-improve-your-websites-user-experience\/\" target=\"_blank\" rel=\"noopener\">\u00a1\u00c9chale un vistazo a estos consejos de nuestra l\u00edder de UX, Itziar Gil Hernando!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Elige el sistema de subastas que mejor se adapte a tu App y a tu audiencia: Puja en tiempo real (Real-Time Bidding) vs. Mediaci\u00f3n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>La puja en tiempo real (RTB o \u201cin-app header bidding\u201d) hace que todas las fuentes de demanda compitan por cada impresi\u00f3n simult\u00e1neamente, a menudo aumentando los eCPM y las tasas de relleno.<\/li>\n<li>La mediaci\u00f3n generalmente se basa en un enfoque secuencial de \u201ccascada\u201d. Con RTB, se elimina la necesidad de prioridades o pisos preestablecidos y se deja que el mercado determine la oferta m\u00e1s alta en tiempo real.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00a1Eso es solo la punta del iceberg! <a href=\"https:\/\/refinery89.com\/es\/diferencia-entre-header-bidding-y-mediacion-publicitaria\/\" target=\"_blank\" rel=\"noopener\">\u00a1Te recomendamos que eches un vistazo a este art\u00edculo donde desglosamos completamente estos sistemas de subastas!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Utiliza un solo SDK de monetizaci\u00f3n RTB en lugar de m\u00faltiples SDKs de mediaci\u00f3n.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Depender de m\u00faltiples SDKs espec\u00edficos de la red puede hinchar tu aplicaci\u00f3n, aumentar la latencia y complicar el mantenimiento.<\/li>\n<li>Un SDK unificado basado en RTB agiliza las integraciones, reduce la sobrecarga t\u00e9cnica y puede ofrecer informes centralizados y controles de calidad.<\/li>\n<li>Menos SDKs tambi\u00e9n ayudan a minimizar conflictos potenciales, lo que facilita mantener su aplicaci\u00f3n actualizada y estable.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Utilice los datos de forma responsable y pruebe continuamente las estrategias de puja<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Respete las regulaciones de privacidad (por ejemplo, <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">RGPD<\/a>, <a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noopener\">ATT de Apple<\/a>) y establecer un proceso claro de gesti\u00f3n de consentimientos. \u00a1No tiene por qu\u00e9 ser tan complicado como parece! <a href=\"https:\/\/refinery89.com\/es\/cmp-for-publishers\/\" target=\"_blank\" rel=\"noopener\">\u00a1Siempre puedes contar con el CMP alojado de Refinery89 para ayudarte!<\/a><\/li>\n<li>Incorpore datos de origen o contextuales cuando sea posible; pruebe c\u00f3mo estas se\u00f1ales afectan los eCPM., <a href=\"https:\/\/refinery89.com\/es\/tasa-de-llenado-para-publishers\/\" target=\"_blank\" rel=\"noopener\">tasas de cumplimiento<\/a>, y la satisfacci\u00f3n del usuario.<\/li>\n<li>Experimento (pruebas A\/B) con <a href=\"https:\/\/refinery89.com\/es\/precio-minimo-aumento-ingresos-publicitarios-editores\/\" target=\"_blank\" rel=\"noopener\">precios m\u00ednimos de oferta<\/a>, colocaci\u00f3n de anuncios y limitaci\u00f3n de frecuencia para encontrar el mejor equilibrio entre ingresos y retenci\u00f3n de usuarios.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>\u00a1Monetiza tu aplicaci\u00f3n en pocos pasos!<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13343 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg\" alt=\"Monetizar la soluci\u00f3n SDK Refinery89\" width=\"800\" height=\"467\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-300x175.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-768x448.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/SDK-App-Monetization-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00a1Ahora que conoce las mejores pr\u00e1cticas para la publicidad dentro de las aplicaciones, es hora de maximizar los ingresos de sus anuncios!<\/p>\n<p>Nuestro equipo en Refinery89 entiende que programar tu aplicaci\u00f3n para publicidad dentro de la misma puede ser un verdadero dolor de cabeza, especialmente si eres lo suficientemente valiente como para hacerlo desde cero. Es por eso que nuestro equipo de desarrolladores tom\u00f3 cartas en el asunto para crear una soluci\u00f3n amigable para el desarrollador y as\u00ed salvarte de esta pesadilla.<\/p>\n<p>\u00a1Con nuestro SDK podr\u00e1s olvidarte de la molestia de monetizar una aplicaci\u00f3n por tu cuenta y hacerlo en un instante! <a href=\"https:\/\/refinery89.com\/es\/monetize-app-sdk\/\" target=\"_blank\" rel=\"noopener\">Monetize App SDK<\/a> es nuestra soluci\u00f3n de monetizaci\u00f3n de aplicaciones todo en uno f\u00e1cil de implementar que llevar\u00e1 su estrategia publicitaria a un nivel completamente nuevo. Con esta soluci\u00f3n sin actualizaciones, estar\u00e1 equipado con acceso a nuestra tecnolog\u00eda de subasta de encabezado, posicionamiento flexible de anuncios, informaci\u00f3n de datos profunda y una configuraci\u00f3n de CMP (Gestor de Consentimiento) incluida para mejorar su publicidad dentro de la aplicaci\u00f3n.<\/p>\n<p>\u00a1Pru\u00e9balo t\u00fa mismo! <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">\u00a1P\u00f3ngase en contacto con nuestro equipo para saber c\u00f3mo empezar lo antes posible! \u00a0<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlike skinny jeans, in-app advertising is rapidly gaining popularity with a projected market volume of $569.95 billion by 2030, according to Statista.\u00a0It\u2019s the perfect time to jump on this trend if your goal in this life is to boost your earnings and that\u2019s why today our in-house AdTech Manager, Alex Pombo, has spilled some of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[71,134,24,72,34,135],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-tech","tag-app-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 strategies to amp up in-app advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Our in-house AdTech Manager, Alex Pombo, shares with us 4 key strategies to amp up your in-app advertising game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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