{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"que-es-un-ssp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/what-is-an-ssp\/","title":{"rendered":"\u00bfQu\u00e9 es un SSP en el ecosistema de la publicidad program\u00e1tica?"},"content":{"rendered":"<p>En <a href=\"https:\/\/refinery89.com\/es\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/\" target=\"_blank\" rel=\"noopener\">ecosistema program\u00e1tico<\/a> dos partes. Por un lado, est\u00e1 el publisher (\u00a1ese eres, t\u00fa!), que dispone de inventario publicitario en su sitio web o aplicaci\u00f3n para monetizar. En el otro lado, est\u00e1n los anunciantes, que quieren comprar espacio publicitario para mostrar sus campa\u00f1as. Hace a\u00f1os, todo este proceso de venta de inventario publicitario por parte de un publisher se realizaba manualmente. Ahora, todo est\u00e1 automatizado y puedes obtener m\u00e1s ingresos publicitarios que nunca. \u00bfC\u00f3mo? Aqu\u00ed es donde los <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSPs<\/a> entran en escena en la publicidad program\u00e1tica.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfQu\u00e9 es una SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP son las siglas de Supply-Side Platform, a veces llamada Sell-Side-Platform, y es <strong>an<\/strong> <strong>una plataforma de tecnolog\u00eda publicitaria que se utiliza para facilitar la vida de los publishers ayud\u00e1ndoles a gestionar y vender su inventario publicitario.<\/strong> SSPs are one of the key players in the whole programmatic advertising ecosystem. For a publisher, the SSP is like a trusted friend with a knack for sales whom you ask to manage your ad space.<\/p>\n<p>Esta plataforma tecnol\u00f3gica se encarga de vender su inventario publicitario en tiempo real a trav\u00e9s de un sistema de subasta conocido como Real-Time-Bidding (RTB). <strong>Los SSP se encargan de vender su inventario publicitario a m\u00faltiples plataformas de demanda (DSP) para que tu puedas obtener el mejor CPM por \u00e9l. <\/strong>El CPM es el coste que los anunciantes est\u00e1n dispuestos a pagar a un soporte por cada mil impresiones publicitarias.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfC\u00f3mo funciona una DSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>En los antiguos tiempos de la publicidad online, los publishers ten\u00edan que tratar con los propios anunciantes\/marcas para vender su inventario publicitario. Era un trabajo muy tedioso y manual que hac\u00eda que los publishers se esforzaran por llenar la mayor\u00eda de sus bloques publicitarios y maximizar todo su potencial de ingresos publicitarios. Eso es cosa de la d\u00e9cada pasada.<\/p>\n<p>Hoy en d\u00eda, con la publicidad program\u00e1tica, los publishers pueden olvidarse de la molestia de llamar a diferentes puertas una por una para vender su espacio publicitario. Los SSP automatizan el proceso gestionando la venta de inventario publicitario en los ad exchanges. Los ad exchanges son mercados virtuales en los que los SSP ofrecen las unidades publicitarias disponibles de los editores y los DSP, las plataformas que recogen la demanda de los anunciantes, pujan por ellas.<\/p>\n<p>Funciona as\u00ed: el SSP conectado al sitio web de un publisher re\u00fane el inventario publicitario y lo presenta a m\u00faltiples fuentes de demanda al mismo tiempo. Los compradores compiten en una subasta en tiempo real en la que el mejor postor se lleva el anuncio. De este modo, se garantiza que los publishers obtengan siempre el precio m\u00e1s alto por su espacio publicitario, maximizando sus ingresos publicitarios.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfCon qu\u00e9 SSP trabaja Refinery89?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>En Refinery89 trabajamos con m\u00e1s de 25 fuentes de demanda al mejor CPM para ayudar a los publishers a maximizar sus ingresos publicitarios. Los SSP a los que puede conectarse f\u00e1cilmente a trav\u00e9s de nuestra galardonada soluci\u00f3n de monetizaci\u00f3n de anuncios Single Tag son:<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazon<\/p>\n<p>Blis<\/p>\n<p>ConnectAd<\/p>\n<p>Conversant<\/p>\n<p>Criteo<\/p>\n<p>Equativ<\/p>\n<p>Fluct<\/p>\n<p>m\u00e9tricas de Google<\/p>\n<p>GPS<\/p>\n<p>Gumgum<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Exte<\/p>\n<p>Rise Interactive<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>The Media Grid<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfQuieres conectarte a los mejores SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Olv\u00eddate de codificar su camino hacia los mejores SSP de la ciudad. Con nuestra soluci\u00f3n Single Tag, podr\u00e1s conectarse directamente a nuestros SSP partners en unos sencillos pasos que cualquiera puede hacer (\u00a1no hacen falta conocimientos de programaci\u00f3n!). Adem\u00e1s, dispondr\u00e1s de un equipo de expertos en publicidad program\u00e1tica que te guiar\u00e1n en todo momento y hablan tu propio idioma. <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\">\u00a1P\u00f3nte en contacto con nosotros para empeza!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/que-es-un-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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