{"id":12731,"date":"2025-01-23T12:42:14","date_gmt":"2025-01-23T11:42:14","guid":{"rendered":"https:\/\/refinery89.com\/?p=12731"},"modified":"2025-01-23T14:04:56","modified_gmt":"2025-01-23T13:04:56","slug":"presentando-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/introducing-core-web-vitals\/","title":{"rendered":"Introduciendo Core Web Vitals para potenciar tu estrategia de monetizaci\u00f3n de anuncios"},"content":{"rendered":"<p>Actualmente no llevas el control de tu <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals#:~:text=Core%20Web%20Vitals%20is%20a,a%20great%20user%20experience%20generally.\" target=\"_blank\" rel=\"noopener\">tus Core Web Vitals<\/a>\u00a1Gran error! \u00a1Grande! \u00a1ENORME!<\/p>\n<p>Al igual que vas al dentista para asegurarte de que tus dientes no se te caer\u00e1n pronto, necesitas revisar regularmente el rendimiento de tu sitio web para asegurarte de que tu experiencia de usuario y tu monetizaci\u00f3n de anuncios est\u00e9n en orden. Aqu\u00ed es donde entran en juego las Core Web Vitals.<\/p>\n<p>Estamos seguros de que ha escuchado este t\u00e9rmino aparecer con bastante frecuencia cuando se habla de sitios web. Core Web Vitals son m\u00e1s que un conjunto de palabras elegantes para sonar inteligente durante las reuniones. Son m\u00e9tricas clave para medir el rendimiento de carga, la interactividad y la estabilidad de sus p\u00e1ginas web. Estos resultados juegan un papel importante en la posici\u00f3n de su clasificaci\u00f3n en los motores de b\u00fasqueda, lo que puede afectar su tr\u00e1fico y, por lo tanto, sus ingresos publicitarios.<\/p>\n<p>\u00a1Abr\u00f3chate el cintur\u00f3n y sigue leyendo para aprender m\u00e1s sobre las Core Web Vitals que debes tener en cuenta!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 son las Core Web Vitals?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Core Web Vitals son un conjunto de m\u00e9tricas centradas en el usuario por <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">m\u00e9tricas de Google<\/a> para la optimizaci\u00f3n de motores de b\u00fasqueda (SEO) para medir la experiencia del usuario en un sitio web en funci\u00f3n de su tiempo de carga, capacidad de respuesta y estabilidad del dise\u00f1o. Hay tres m\u00e9tricas Core Web Vitals clave que los buenos publishers como usted no pueden pasar por alto:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Largest Contentful Paint (LCP)<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>No el tipo de pintura que probablemente est\u00e1s pensando. LCP, tambi\u00e9n conocido como Largest Contentful Paint, mide el rendimiento de carga de tus p\u00e1ginas web y rastrea la velocidad con la que se renderizan los contenidos de una p\u00e1gina. Describe el tiempo que tarda desde que alguien carga una p\u00e1gina web hasta que la imagen, el video o el bloque de texto m\u00e1s grande se representa dentro de la ventana gr\u00e1fica del usuario.<\/p>\n<p>El puntaje LCP ideal al que debes aspirar es de 2.5 segundos o menos. Los sitios web lentos no son del agrado de nadie. Por lo tanto, mant\u00e9n tu LCP bajo control para garantizar que tu sitio se cargue de manera r\u00e1pida y eficiente.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Interacci\u00f3n a la Siguiente Pinta<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>INP mide la interactividad de tus p\u00e1ginas web. Te dice qu\u00e9 tan r\u00e1pido puede tu sitio web responder a las interacciones de los usuarios, como cuando haces clic en el men\u00fa de b\u00fasqueda y te lleva a donde quieres ir.<\/p>\n<p>El punto ideal aqu\u00ed es alcanzar un INP de 200 milisegundos o menos. Tener una tasa de INP baja significa que tu sitio web tiene buena capacidad de respuesta y puede proporcionar r\u00e1pidamente retroalimentaci\u00f3n visual a la mayor\u00eda de las interacciones del usuario. \u00a1Eso es una se\u00f1al verde total!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Cambio acumulativo en el dise\u00f1o (CLS)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>El Cumulative Layout Shift o CLS se utiliza para medir la estabilidad de tu sitio web. Mide los cambios inesperados en el dise\u00f1o de tu sitio web. Una de las cosas m\u00e1s frustrantes que pueden ocurrir al visitar un sitio web es que, al hacer clic en algo, todo cambie de posici\u00f3n. \u00a1Es realmente molesto! As\u00ed que aseg\u00farate siempre de que tu CLS no supere 0.1.<\/p>\n<p>Estos cambios se producen a menudo porque las im\u00e1genes cargadas o los espacios publicitarios carecen de dimensiones y el navegador no \u00abreserva\u00bb espacio, por lo que el dise\u00f1o se desplaza cuando una imagen finalmente se renderiza y revela tu tama\u00f1o. Puedes evitarlo asegur\u00e1ndote de que has reservado previamente el espacio adecuado para los espacios publicitarios, de modo que las unidades se inserten en ese espacio sin necesidad de empujar el contenido hacia arriba o hacia abajo.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo puedes mejorar tus Core Web Vitals?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Tener malas puntuaciones de CWV es algo que absolutamente nadie quiere para su sitio web. Puede afectar tu posicionamiento en los rankings de los motores de b\u00fasqueda y eso puede impactar en tus ingresos publicitarios. Para evitar cualquier problema con las Core Web Vitals, necesitas revisarlas de vez en cuando para asegurarte de que est\u00e1s cumpliendo los objetivos. Seg\u00fan <a href=\"https:\/\/web.dev\/articles\/vitals\">web.dev de Chrome<\/a>, los 75<sup>th<\/sup> el percentil de la carga de p\u00e1ginas debe cumplir los objetivos recomendados para tener m\u00e9tricas positivas.<\/p>\n<p><a href=\"https:\/\/web.dev\/articles\/vitals-tools\">Google ha desarrollado muchas herramientas<\/a> para ayudarte a mantener un registro de tus Core Web Vitals. Algunos de ellos incluyen <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights,<\/a>, <a href=\"https:\/\/search.google.com\/search-console\/about\">Consola de B\u00fasqueda<\/a>, <a href=\"https:\/\/chromewebstore.google.com\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=es\">Lighthouse<\/a>y <a href=\"https:\/\/www.webpagetest.org\/\">WebPage Test.<\/a> Puedes <a href=\"https:\/\/refinery89.com\/es\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/\">aprende m\u00e1s sobre c\u00f3mo usarlos para tus revisiones de Core Web Vitals en este art\u00edculo.<\/a> Si bien todas estas herramientas son \u00fatiles, es una buena idea usar una combinaci\u00f3n de ellas para comprender de manera integral el rendimiento de tu sitio web.<\/p>\n<p>Y por supuesto, una gran ayuda siempre es contar con un buen socio AdTech con soluciones que tengan en cuenta tus CWV.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Maximiza tus ingresos publicitarios con A-Okay Core Web Vitals<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>En Refinery89 tenemos soluciones de monetizaci\u00f3n de anuncios galardonadas que no solo fueron dise\u00f1adas para cuidar tus Core Web Vitals, sino tambi\u00e9n para mejorarlos. As\u00ed que <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\">no dude en contactarnos<\/a> \u00a1para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo podemos maximizar sus ingresos publicitarios y al mismo tiempo ayudarle a mantener un sitio web saludable!<\/p>","protected":false},"excerpt":{"rendered":"<p>Currently not keeping track of your Core Web Vitals? \u00a0Big Mistake! Big! HUGE! Just as you go to the dentist to make sure your teeth won\u2019t fall out anytime soon, you need to regularly review your website\u2019s performance to ensure your user experience and ad monetization game is A-Okay. This is where Core Web Vitals [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[82,72,34,65],"class_list":["post-12731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-core-web-vitals","tag-publishers","tag-refinery-academy","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Core Web Vitals to step up your ad monetization game | Refinery89<\/title>\n<meta name=\"description\" content=\"Keep track of your website health by doing regular checkups of your Core Web Vitals. 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