{"id":12708,"date":"2025-01-21T10:40:11","date_gmt":"2025-01-21T09:40:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=12708"},"modified":"2026-03-25T09:51:37","modified_gmt":"2026-03-25T08:51:37","slug":"diferencia-entre-header-bidding-y-mediacion-publicitaria","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/difference-between-header-bidding-and-ad-mediation\/","title":{"rendered":"Header Bidding vs Ad Mediation. \u00bfC\u00f3mo vender el espacio publicitario de su aplicaci\u00f3n?"},"content":{"rendered":"<p>Monetizar tu App es facil\u00edsimo y estamos aqu\u00ed para demostr\u00e1rtelo.<a href=\"https:\/\/iabeurope.eu\/wp-content\/uploads\/IAB-Europe-Guide-to-In-app-advertising.pptx-1.pdf\" target=\"_blank\" rel=\"noopener\"> Publicidad en la aplicaci\u00f3n<\/a> es una opci\u00f3n muy interesante que est\u00e1 dando mucho que hablar entre los editores. La forma de hacerlo es a trav\u00e9s de<a href=\"https:\/\/refinery89.com\/es\/what-is-programmatic-advertising-guide-for-publishers\/\" target=\"_blank\" rel=\"noopener\"> publicidad program\u00e1tica<\/a> m\u00e9todos. Puede parecer muy complicado, pero no tiene por qu\u00e9 ser as\u00ed (sobre todo cuando hay socios de AdTech como nosotros en <a href=\"https:\/\/refinery89.com\/es\/\" target=\"_blank\" rel=\"noopener\">Refinery89<\/a> para cubrirte las espaldas <em>gui\u00f1o, gui\u00f1o<\/em>).<\/p>\n<p>\u00a1L\u00e9alo usted mismo! En este art\u00edculo vamos a comparar dos tecnolog\u00edas para vender espacio publicitario en tu App para que elijas la que m\u00e1s te convenga. \u00a1Vamos a profundizar en las diferencias entre Header Bidding y Ad Mediation!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es Header Bidding?<\/strong><\/h2>\n<p><a href=\"https:\/\/refinery89.com\/es\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/\" target=\"_blank\" rel=\"noopener\">Header Bidding<\/a> es un sistema de subasta favorito de los aficionados que se utiliza en la publicidad program\u00e1tica para vender el inventario publicitario de los editores. Consiste en un proceso de puja en tiempo real (RTB) en el que varias redes publicitarias\/intercambios de anuncios compiten simult\u00e1neamente por el espacio publicitario disponible. El anunciante ganador que haya realizado la puja m\u00e1s alta consigue que su anuncio se muestre en el sitio web o la aplicaci\u00f3n del editor.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo funciona el Header Bidding en la publicidad in-App?<\/strong><\/h2>\n<p>La magia comienza una fracci\u00f3n de segundo despu\u00e9s de que usted se conecta a una aplicaci\u00f3n. Cuando entra en la aplicaci\u00f3n, el servidor de anuncios del editor realiza una solicitud a un SSP. Una vez realizada la solicitud, las redes publicitarias pujan al mismo tiempo por el espacio publicitario. La red que hace la oferta m\u00e1s alta es declarada campeona y consigue que el anuncio se muestre en el sitio web o la aplicaci\u00f3n del editor.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es la mediaci\u00f3n publicitaria?<\/strong><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/protected-audience\/android\/mediation\" target=\"_blank\" rel=\"noopener\">Mediaci\u00f3n publicitaria<\/a> es una soluci\u00f3n flexible para vender inventario publicitario que ofrece a los editores un mayor control sobre a qui\u00e9n venden su espacio publicitario. Ayuda a gestionar m\u00faltiples redes publicitarias a trav\u00e9s de una \u00fanica plataforma de mediaci\u00f3n publicitaria, una herramienta que ayuda a los desarrolladores de aplicaciones a gestionar diferentes redes publicitarias en un solo lugar. Al igual que en el header bidding, el inventario disponible se somete a subasta, pero en este caso las redes publicitarias reciben prioridad en funci\u00f3n de los datos de rendimiento anteriores y pueden participar una a una en el proceso de puja en lugar de hacerlo simult\u00e1neamente.<\/p>\n<h2><strong><br \/>\n\u00bfC\u00f3mo funciona la mediaci\u00f3n publicitaria en la publicidad in-App?<\/strong><\/h2>\n<p>Cuando un usuario abre una aplicaci\u00f3n, la plataforma Ad Mediation env\u00eda una solicitud a las redes publicitarias. Las redes competidoras se clasifican en funci\u00f3n de su rendimiento (mejor eCPM, mejor fill rate, relevancia, etc.) y la primera de la fila es la que tiene la oportunidad de competir primero por el espacio publicitario. Si no satisface la solicitud, pasa a la siguiente y as\u00ed sucesivamente hasta que se satisface la solicitud de anuncios, siguiendo el modelo de cascada.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><br \/>\n\u00bfCu\u00e1l es la diferencia entre Header Bidding y Ad Mediation?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12710 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation.jpg\" alt=\"Diferencias entre header bidding y mediaci\u00f3n publicitaria\" width=\"800\" height=\"389\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation-300x146.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation-768x373.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Header-bidding-vs-Mediation-18x9.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/strong><\/p>\n<h3>Ingresos<\/h3>\n<p>La venta de anuncios a trav\u00e9s de header bidding conduce a un mejor rendimiento, ya que las redes publicitarias compiten al mismo tiempo y la que ofrece el mayor <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPM<\/a> gana la subasta. La mediaci\u00f3n, por su parte, concede el espacio publicitario a la primera red publicitaria de la l\u00ednea secuencial que alcance el precio m\u00ednimo. Esto puede no ser lo ideal, ya que podr\u00eda perderse la puja m\u00e1s alta.<\/p>\n<h3><strong><br \/>\nCronometraje<\/strong><\/h3>\n<p>La puja de cabecera consiste en un proceso de puja en tiempo real en el que las redes publicitarias compiten al mismo tiempo por el espacio publicitario, mientras que en la mediaci\u00f3n la subasta se realiza secuencialmente. Con Header Bidding los anuncios se cargan m\u00e1s r\u00e1pido, aumentando <a href=\"https:\/\/refinery89.com\/es\/viewability-for-publishers\/\" target=\"_blank\" rel=\"noopener\">visibilidad<\/a>. Adem\u00e1s, las soluciones avanzadas de pujas de cabecera, como las pujas del lado del servidor o las soluciones basadas en SDK in-app, reducen la latencia en comparaci\u00f3n con el antiguo modelo de cascada, mejorando la experiencia del usuario y el rendimiento general.<\/p>\n<h3><strong><br \/>\nSolicitud de cumplimiento<\/strong><\/h3>\n<p>Si has estado atento, te habr\u00e1s dado cuenta de que el Header Bidding puede generar mejores tasas de llenado, ya que permite que varias fuentes de demanda compitan simult\u00e1neamente. La mediaci\u00f3n s\u00f3lo permite a las redes publicitarias participar en el proceso de licitaci\u00f3n de una en una siguiendo un modelo secuencial en cascada, lo que puede provocar una mayor latencia.<\/p>\n<h3><strong><br \/>\nAplicaci\u00f3n<\/strong><\/h3>\n<p>Ad Mediations requiere un \u00fanico kit de desarrollo de software (SDK) para gestionar varias redes publicitarias. Las pujas de cabecera requieren una configuraci\u00f3n m\u00e1s sofisticada, ya que es necesario conectarse a varias fuentes de demanda y gestionar aspectos como la eficacia de las pujas en tiempo real, los servidores de anuncios y los problemas que puedan surgir, como la latencia o la privacidad.<\/p>\n<p>Pero, \u00bfqui\u00e9n dice que \u00e9ste debe ser su caso? Contar con un AdTech Partner de confianza puede ahorrarle todos estos procesos. Incluso puede utilizar nuestra tecnolog\u00eda si lo desea. Nos encargaremos de todas las locuras por usted para que pueda centrarse en cosas m\u00e1s importantes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Elija la mejor soluci\u00f3n para maximizar sus ingresos publicitarios<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>En los \u00faltimos a\u00f1os, el header bidding se ha convertido en la opci\u00f3n preferida de los editores para maximizar sus ingresos. Ofrece el mejor valor para el inventario publicitario a trav\u00e9s de la puja en tiempo real. La mayor competencia permite un CPM m\u00e1s alto y, por tanto, m\u00e1s ingresos.<\/p>\n<p>El Header Bidding puede ser complicado de implementar por tu cuenta (especialmente en aplicaciones), pero eso no deber\u00eda impedirte conseguir grandes ingresos publicitarios. Para eso estamos nosotros.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00bfNecesita ayuda?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>En Refinery89 nos ocupamos de ello como profesionales. Conect\u00e1ndote a <a href=\"https:\/\/refinery89.com\/es\/monetizacion-app-sdk\/\" target=\"_blank\" rel=\"noopener\">nuestras soluciones<\/a>, tendr\u00e1s acceso a nuestro sistema de Header Bidding. Esto te da acceso a m\u00e1s de 25 fuentes de demanda premium con el mejor CPM. Prebid, TAM de Amazon y Open Bidding de Google.<\/p>\n<p>\u00bfTe apetece probarlo? Es totalmente GRATUITO y te ayudaremos en cada paso del proceso. <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">Escr\u00edbanos para empezar<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Monetizing your App is easy as pie and we\u2019re here to prove it. In-App Advertising is a pretty cool option that is generating quite some buzz among Publishers. The way to do this is through programmatic advertising methods. It might sound complicated as heck put that way, but it doesn\u2019t have to be like that [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,134,24,34,135],"class_list":["post-12708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-app-monetization","tag-programmatic-advertising","tag-refinery-academy","tag-sdk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Header Bidding vs Ad Mediation. 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