{"id":12174,"date":"2024-11-28T10:08:57","date_gmt":"2024-11-28T09:08:57","guid":{"rendered":"https:\/\/refinery89.com\/?p=12174"},"modified":"2025-01-09T11:53:29","modified_gmt":"2025-01-09T10:53:29","slug":"4-formas-de-mejorar-la-experiencia-de-usuario-de-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/4-ways-to-improve-your-websites-user-experience\/","title":{"rendered":"4 maneras de mejorar la experiencia de usuario de tu sitio web"},"content":{"rendered":"<p>Una de las peores cosas que puedes hacerle a tu sitio web es hacer la vista gorda con la experiencia del usuario. \u00bfPor qu\u00e9? Porque lo que necesitas hacer aqu\u00ed para maximizar tus ingresos publicitarios es mantener a la gente en tu sitio web, aumentando tu RPM.<\/p>\n<p>No necesitas buscar muy lejos para encontrar maneras de mejorar tu experiencia de usuario, porque hoy nuestra incre\u00edblemente talentosa experta en UX de R89, <a href=\"https:\/\/www.linkedin.com\/in\/itziar-gil\/\" target=\"_blank\" rel=\"noopener\">Itziar Gil Hernando<\/a>, ha revelado algunos de sus mejores consejos para mejorar la experiencia del usuario en tu sitio web. \u00a1Toma nota!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Mant\u00e9n la informaci\u00f3n de tu sitio web bien organizada<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u00bfNo te vuelve loco cuando visitas un sitio web buscando algo y no puedes encontrar la informaci\u00f3n que necesitas? \u00a1Entonces no hagas pasar a tus visitantes por eso! Facilita la vida de tus usuarios manteniendo las cosas f\u00e1ciles de leer y, en general, f\u00e1ciles de encontrar.<\/p>\n<blockquote><p>&nbsp;<\/p>\n<p><em>Piensa en una buena organizaci\u00f3n de las diferentes secciones y jerarqu\u00eda de la informaci\u00f3n. Utiliza men\u00fas muy claros y gu\u00eda a los usuarios entre art\u00edculos relacionados sin que tengan que realizar una nueva b\u00fasqueda o sentirse perdidos en la estructura de tu sitio web. <\/em>lo recomienda Itziar.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Mant\u00e9n este buen pensamiento de navegaci\u00f3n en el dise\u00f1o responsivo, es importante cuidar los men\u00fas, submen\u00fas, pesta\u00f1as, etc. de las versiones m\u00f3viles tambi\u00e9n.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12176 size-full aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_Home.png\" alt=\"sitio web bien organizado ejemplo\" width=\"1080\" height=\"654\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_Home.png 1080w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_Home-300x182.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_Home-1024x620.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_Home-768x465.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_Home-18x12.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. S\u00e9 consciente de la frecuencia de los anuncios<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Hay formatos publicitarios que pueden afectar negativamente a la experiencia del usuario si no se utilizan correctamente. La inserci\u00f3n de anuncios con una alta visibilidad, como los anuncios intersticiales, es una excelente forma de aumentar los ingresos publicitarios, pero hay que tener cuidado de no abusar de ellos. Las interrupciones constantes pueden perjudicar gravemente la experiencia del usuario y hacer que este abandone tu p\u00e1gina. \u00a1Y eso es algo que queremos evitar! <a href=\"https:\/\/refinery89.com\/es\/4-estrategias-de-ubicacion-de-anuncios-para-maximizar-los-ingresos\/\" target=\"_blank\" rel=\"noopener\">As\u00ed que aseg\u00farate de consultar algunas de las mejores pr\u00e1cticas para mejorar tu UX a trav\u00e9s de la colocaci\u00f3n de anuncios en este art\u00edculo.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Aumentar el tiempo de visualizaci\u00f3n sugiriendo contenido interesante a sus usuarios<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Personaliza la experiencia del usuario recomend\u00e1ndole contenido relacionado con lo que le interesa. Esto aumentar\u00e1 la participaci\u00f3n y mantendr\u00e1 a las personas enganchadas a tu sitio web por m\u00e1s tiempo.<\/p>\n<blockquote><p>&nbsp;<\/p>\n<p><em>Una buena lista de art\u00edculos sugeridos que est\u00e1n relacionados con lo que le interesa al usuario facilita que el visitante aumente su tiempo de visualizaci\u00f3n y el n\u00famero de clics en su sitio \u2013 dice Itziar<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Si construiste tu sitio web en WordPress, existen plugins, como <a href=\"https:\/\/wordpress.org\/support\/plugin\/yet-another-related-posts-plugin\/\">YARPP<\/a>, que te permiten crear listas de publicaciones relacionadas que podr\u00edan ser de inter\u00e9s para los visitantes de tu sitio web. Estas funciones ayudar\u00e1n a aumentar tu participaci\u00f3n y mejorar el sitio <a href=\"https:\/\/refinery89.com\/es\/seo-para-principiantes\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, mientras se aumenta el tiempo de visualizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Proteja el rendimiento de su sitio web<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Al cuidar el rendimiento de tu sitio web, logras accesibilidad (lo que te hace ver bien ante los motores de b\u00fasqueda) y no aburres a tus usuarios hasta el punto de que abandonen el sitio. Aqu\u00ed tienes dos cosas que puedes hacer para mejorar el rendimiento de tu sitio web:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Eliminar enlaces rotos<\/strong><\/h3>\n<p>Ten cuidado de no tener enlaces \u201crotos\u201d o que no lleven a ninguna parte dentro del sitio. Todas las pantallas deben tener uno o m\u00e1s sitios de continuaci\u00f3n de navegaci\u00f3n para el usuario. Puedes usar herramientas como <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> para encontrar esos enlaces rotos en tu sitio web y descartarlos lo antes posible.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12178 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_NotFound.png\" alt=\"Sitio web con un enlace roto de ejemplo\" width=\"1081\" height=\"654\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_NotFound.png 1081w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_NotFound-300x181.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_NotFound-1024x620.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_NotFound-768x465.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_NotFound-18x12.png 18w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Priorizar carga r\u00e1pida<\/strong><\/h3>\n<p>Es importante que el contenido no afecte la velocidad del sitio, ya que esto puede perjudicarlo y hacer que los usuarios abandonen la p\u00e1gina. Tener un sitio de carga r\u00e1pida tambi\u00e9n sirve para mejorar el SEO, atrayendo m\u00e1s tr\u00e1fico a la web y reduciendo la tasa de rebote.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12179 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/XGN_Site_FastLoad.gif\" alt=\"ejemplo de sitio web de carga r\u00e1pida\" width=\"1080\" height=\"653\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00a1No te puedes dormir en esto! Mejorar el rendimiento de tu sitio web har\u00e1 una diferencia significativa en la experiencia del usuario. Pi\u00e9nsalo. \u00bfRealmente quieres visitar una p\u00e1gina que ni siquiera existe o que tarda una eternidad en cargarse? Prueba el rendimiento de tu sitio con <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights de Google<\/a>. Un pr\u00e1ctico informe  con un diagn\u00f3stico de tu <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\">tus Core Web Vitals<\/a> y algunas sugerencias sobre c\u00f3mo puedes mejorar tu UX.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfA qu\u00e9 esperas para mejorar la experiencia de usuario de tu sitio web?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00a1Maximiza los resultados de la monetizaci\u00f3n de tus anuncios con una experiencia de usuario de primer nivel! As\u00ed tus usuarios estar\u00e1n contentos, \u00a1y t\u00fa tambi\u00e9n! <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">Contacta a nuestros expertos de Refinery89 y te guiar\u00e1n a trav\u00e9s de las mejores pr\u00e1cticas para brindar a tus queridos visitantes la mejor experiencia que tu sitio web puede ofrecer. \u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>One of the absolute worst things you can do for your website is to turn a blind eye to the user experience. Why? Because what you need to do here to maximize your ad revenue is to keep people on your website increasing your RPM. You don\u2019t need to look very far for ways to [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,20],"tags":[24,72,34,275,274,133],"class_list":["post-12174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-refinery-academy","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-user-experience","tag-ux","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 ways to improve your website&#039;s User Experience | Refinery89<\/title>\n<meta name=\"description\" content=\"Improve your website&#039;s user experience with these tips from Refinery89&#039;s UX designer, Itziar Gil Hernando.\" 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