{"id":12138,"date":"2024-11-21T12:42:18","date_gmt":"2024-11-21T11:42:18","guid":{"rendered":"https:\/\/refinery89.com\/?p=12138"},"modified":"2025-02-12T16:48:19","modified_gmt":"2025-02-12T15:48:19","slug":"experimente-un-aumento-en-las-conversiones-con-anuncios-nativos-dinamicos","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/experience-increased-conversions-with-dynamic-native-ads\/","title":{"rendered":"Experimente mayores conversiones con los anuncios nativos din\u00e1micos"},"content":{"rendered":"<p>Encontrar un formato de anuncio que cautive a tu audiencia es un paso vital para lograr los resultados publicitarios so\u00f1ados. Los anuncios Direct Native han hecho un muy buen trabajo captando la atenci\u00f3n de las personas sin ser demasiado obvios. Pero son est\u00e1ticos y de acuerdo <a href=\"https:\/\/www.forbes.com\/sites\/forbescontentmarketing\/2024\/06\/20\/engage-your-audience-with-interactive-content\/\">Forbes<\/a>, Hoy en d\u00eda, el contenido interactivo puede generar hasta un 521 % m\u00e1s de interacci\u00f3n.<\/p>\n<p>Por eso, optar por un formato publicitario innovador como <strong>Anuncios nativos din\u00e1micos <\/strong>no solo ayuda a atraer a los usuarios gracias a sus elementos visuales mejorados, lo que aumenta el tiempo de visualizaci\u00f3n en un 40%, sino que tambi\u00e9n incrementa el n\u00famero de clics de alta intenci\u00f3n. Al aumentar el <strong>visitas de calidad tras el clic de 30%<\/strong>, eventualmente llevando a un<strong> aumento de conversiones<\/strong>, comparado con los anuncios nativos directos tradicionales. \u00a1Sigue leyendo para saber m\u00e1s sobre ellos!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Un r\u00e1pido repaso antes de empezar. \u00bfQu\u00e9 son los Anuncios Nativos Directos?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los anuncios nativos directos son un tipo de anuncio nativo que coincide con la p\u00e1gina en la que aparece, haciendo que parezca parte de un art\u00edculo y menos como un anuncio cotidiano.<\/p>\n<p>Los anuncios nativos se integran con el contenido del sitio web, lo que les permite encajar perfectamente en las p\u00e1ginas y adaptarse a diferentes posiciones y tama\u00f1os. \u00a1Pero llevemos esto al siguiente nivel! \u00bfQu\u00e9 tal si los hacemos <strong>\u00a1DIN\u00c1MICO!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 son los anuncios nativos din\u00e1micos?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los anuncios nativos din\u00e1micos son una mejora de tus anuncios nativos directos habituales. Al mezclar la f\u00f3rmula b\u00e1sica del anuncio nativo de \u201cCreatividad + Texto + Llamada a la acci\u00f3n\u201d con <strong>animaciones impresionantes<\/strong> que se puede actualizar en tiempo real, brind\u00e1ndote un formato de anuncio din\u00e1mico e innovador para potenciar tus resultados publicitarios.<\/p>\n<p>Los anuncios nativos din\u00e1micos elevan los anuncios nativos con <strong>elementos animados e interactividad<\/strong>. Son muy atractivos y dif\u00edciles de pasar por alto. Con Dynamic Native, obtienes la misma integraci\u00f3n fluida de los Anuncios Nativos Directos, pero con el impacto adicional del movimiento y las animaciones que cautivan a los usuarios, aumentando el n\u00famero de clics de alta intenci\u00f3n, lo que significa<strong> clics que realmente importan: aquellos que convierten<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium\" src=\"https:\/\/refinery89.com\/banners\/Dynamic-Native-gif.gif\" alt=\"Anuncios nativos din\u00e1micos\" width=\"1328\" height=\"817\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfEn qu\u00e9 se diferencian los anuncios din\u00e1micos de los anuncios nativos directos?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Altamente interactivo<\/strong><\/h3>\n<p>A diferencia de los anuncios nativos que son est\u00e1ticos, los anuncios din\u00e1micos muestran animaciones con las que los usuarios pueden interactuar al pasar el rat\u00f3n sobre ellos. \u00a1Puedes ver objetos en movimiento como burbujas o fuegos artificiales que hacen que el anuncio sea divertido y atractivo a la vista!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Llamativo<\/strong><\/h3>\n<p>A prop\u00f3sito de ser atractivo a la vista. La combinaci\u00f3n de un titular, una descripci\u00f3n simple y una llamada a la acci\u00f3n clara sigue siendo clave. Sin embargo, la animaci\u00f3n a\u00f1adida hace que los anuncios din\u00e1micos sean m\u00e1s efectivos y atractivos. En lugar de desplazarse, es m\u00e1s probable que los usuarios se detengan, lean y hagan clic de manera m\u00e1s intencionada en el anuncio. Dado que el anuncio est\u00e1 m\u00e1s tiempo a la vista, la decisi\u00f3n de los usuarios de interactuar con \u00e9l es m\u00e1s deliberada, lo que conduce a un CTR de mayor calidad. A pesar de que los anuncios din\u00e1micos se integran con el contenido al igual que los anuncios nativos, tienen este elemento \u00fanico que los hace destacar y atrae a interactuar con ellos, es decir: \u2019clic de alta intenci\u00f3n\u201c.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Actualizaciones en tiempo real<\/strong><\/h3>\n<p>Con los anuncios nativos, puedes actualizar el texto en tiempo real, pero los anuncios din\u00e1micos van un paso m\u00e1s all\u00e1 al permitirte cambiar la animaci\u00f3n a trav\u00e9s de c\u00f3digo.<\/p>\n<p>Imagina que tienes un anuncio para la cuenta regresiva hasta el Black Friday, con una animaci\u00f3n flotante del n\u00famero de d\u00edas que faltan para el gran evento. Puedes cambiar este n\u00famero todos los d\u00edas sin tener que subir un anuncio completamente nuevo con un nuevo activo creativo.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Impactante y eficiente <\/strong><\/h3>\n<p>Los anuncios nativos son excelentes para la concienciaci\u00f3n de marca, pero a veces son tan simples que los usuarios pasan sin verlos o hacen clic accidentalmente. Los anuncios nativos din\u00e1micos le dan a tu anuncio el toque justo para destacar sin abrumar la experiencia del usuario.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00a1No te pierdas clics de alta intenci\u00f3n!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Combinar anuncios de Dynamic Natives con nuestra tecnolog\u00eda de segmentaci\u00f3n basada en intereses es clave para que tu anuncio llegue a la audiencia perfecta para tu marca y, al mismo tiempo, obtengas un <strong>\u00a1rendimiento mejorado en clics y conversiones de alta intenci\u00f3n!<\/strong> Este formato exige clics m\u00e1s intencionados debido a la mejora visual que ofrece un mayor tiempo de visualizaci\u00f3n e interactividad, lo que impulsa clics de alta intenci\u00f3n y visitas a la p\u00e1gina de destino con un aumento de las tasas de conversi\u00f3n.<\/p>\n<p>Si tu objetivo es llevar tu campa\u00f1a y tus resultados e impacto a un nivel superior mientras los mantienes frescos, \u00a1los Anuncios Nativos Din\u00e1micos son el camino a seguir! <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\">\u00a1Contacta a nuestro equipo de Ventas Directas para difundir tus anuncios!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding an ad format that captivates your audience is a vital step to achieve your dream advertising results. Direct Native ads have done quite a good job catching people\u2019s attention without being too obvious. But they are static and according Forbes, now a days interactive content can generate up to 52% more engagement rate. That\u2019s [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,1,20,11],"tags":[144,272,95,273],"class_list":["post-12138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-no-category","category-refinery-academy","category-solutions","tag-ad-formats","tag-advertisers","tag-advertising","tag-dynamic-native-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience increased conversions with Dynamic Native Ads | Refinery89<\/title>\n<meta name=\"description\" content=\"Introducing Dynamic Native Ads! 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