{"id":12088,"date":"2024-11-19T13:13:49","date_gmt":"2024-11-19T12:13:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=12088"},"modified":"2024-11-21T10:38:45","modified_gmt":"2024-11-21T09:38:45","slug":"tips-de-ultima-hora-para-preparar-la-monetizacion-de-tu-web-para-black-friday","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/last-minute-tips-for-black-friday-ad-monetization-prep\/","title":{"rendered":"Tips de \u00faltima hora para preparar la monetizaci\u00f3n de anuncios de tu web para Black Friday"},"content":{"rendered":"<p>Si has llegado hasta aqu\u00ed, es porque est\u00e1s buscando gangas del Black Friday o porque quieres ganar dinero con est. Si formas parte del segundo grupo, \u00a1BIENVENIDO! (Lo sentimos grupo # 1, tal vez la pr\u00f3xima vez. Te garantizamos que este art\u00edculo es bastante interesante, as\u00ed que si quieres quedarte para descubrir consejos de \u00faltima hora para preparer la monetizaci\u00f3n de anuncios de sitios web para <a href=\"https:\/\/refinery89.com\/es\/calendario-para-un-feliz-q4\/\" target=\"_blank\" rel=\"noopener\">Black Friday<\/a> website ad monetization prep, be our guest!.<\/p>\n<p>Hoy vamos a intentar convencerte de que te tomes en serio el Black Friday y exprimas todos los ingresos publicitarios que puedas de \u00e9l. Si eres un Publisher, a\u00fan te quedan unos d\u00edas para pulir tu estrategia de monetizaci\u00f3n publicitaria de cara al gran d\u00eda. Sigue leyendo para descubrir algunas cosas de \u00faltima hora que puedes hacer para subirte al tren de los grandes ingresos que es la temporada navide\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfCu\u00e1ndo es el Black Friday 2024 y por qu\u00e9 es importante para los Publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u00a1Marca tu calendario! \ud83d\udcc5 En este a\u00f1o 2024, <strong>Black Friday will be on Friday, November 29th. <\/strong>\u00a1Eso est\u00e1 literalmente a la vuelta de la esquina! Ya sabes lo que es el Black Friday (\u00a1\u00bfqui\u00e9n no?!), pero \u00bfqu\u00e9 significa esta fecha para un Publisher? Significa que es la hora del espect\u00e1culo.<\/p>\n<p>El Black Friday es una de las fechas que genera las tasas de CPM m\u00e1s altas de todo el a\u00f1o porque muchos anunciantes quieren publicar anuncios en estas fechas, por lo que hay mucha demanda de espacio publicitario para pr\u00e1cticamente la misma cantidad de inventario. Esto hace que los anunciantes paguen m\u00e1s dinero por mostrar sus anuncios debido a la mec\u00e1nica de las subastas program\u00e1ticas. A medida que aumenta la competencia por los espacios publicitarios, tambi\u00e9n lo hacen los precios, las tasas de llenado y, por tanto, los CPM. En otras palabras, el Black Friday y las fiestas navide\u00f1as son una oportunidad rentable que t\u00fa, como editor que se respeta, NO PUEDES desaprovechar.<\/p>\n<p>Pero espera un momento. El Black Friday no lo es todo en esta vida, bueno al menos en este trimestre. Los d\u00edas previos a \u00e9l y las otras fiestas de compras que lo rodean como el Cyber Monday y el XMAS, son clave para alcanzar tus resultados m\u00e1s deseados a final de a\u00f1o.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfQu\u00e9 puedes hacer para conseguir m\u00e1s ingresos en el Black Friday y el resto de la temporada navide\u00f1a?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Prepara un plan de contenidos<\/strong><\/h3>\n<p>\u00a1Lo que necesitas para estos d\u00edas es tr\u00e1fico! No el que seguro vas a encontrar en la calle con todo el ajetreo de las compras navide\u00f1as. No, en este escenario necesitas conducir a los usuarios a tu sitio web y engancharlos con tus contenidos. T\u00f3mate un minuto para entender a tu audiencia y prepara un plan de contenidos optimizado <a href=\"https:\/\/refinery89.com\/es\/seo-for-beginners\/\">SEO<\/a> que atraiga a la gente a tu p\u00e1gina. Intenta crear contenido relevante para tus lectores para que permanezcan m\u00e1s tiempo en tu p\u00e1gina generando m\u00e1s impresiones de anuncios. Esto a su vez se traducir\u00e1 en m\u00e1s ingresos por publicidad \ud83e\udd11.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Utiliza formatos publicitarios premium <\/strong><\/h3>\n<p>Los anunciantes van a por todas gastando sus presupuestos y no son t\u00edmidos a la hora de emplear los formatos m\u00e1s premium. Aseg\u00farate de tenerlos activos mucho antes de la fecha real. Echa un vistazo a los <a href=\"https:\/\/refinery89.com\/es\/high-value-ad-formats-for-publishers\/\">Formatos publicitarios de alto valor<\/a> que van a aumentar tus ingresos publicitarios si los usas sabiamente. \u00bfSuena complicado? Podemos Echarte una mano. <a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\">Nuestro impresionante equipo de AdOps puede implementarlos por ti, \u00a1as\u00ed no tendr\u00e1s nada de qu\u00e9 preocuparte!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Optimiza el rendimiento de su sitio web<\/strong><\/h3>\n<p>La calidad es tan importante como el volumen. Los anunciantes optimizar\u00e1n sus estrategias de forma agresiva y ser\u00e1n muy exigentes a la hora de invertir su dinero. Aseg\u00farate de que tus KPIs est\u00e1n por encima de los puntos de referencia, de que tu contenido es brand-safe, de que est\u00e1s teniendo en cuenta tus <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\">Core Web Vitals<\/a>y de que est\u00e1s ofreciendo a su usuario la mejor experiencia posible <a href=\"https:\/\/refinery89.com\/es\/4-estrategias-de-ubicacion-de-anuncios-para-maximizar-los-ingresos\/\">colocando tus anuncios de forma inteligente.<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Actualiza su estrategia publicitaria en un abrir y cerrar de ojos.<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Our award-winning Single Tag is all you need to turn your website results around for the better!<a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" target=\"_blank\" rel=\"noopener\"> Send us a message and we\u2019ll be in contact to tell you all about it!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>If you made it to this post, you are either looking for sweet Black Friday deals or you want to make money out of this situation. If you are part of the second group, WELCOME! (Sorry group #1, maybe next time. We guarantee this article is quite interesting, so if you want to stick around [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,20],"tags":[26,80,24,72,141],"class_list":["post-12088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-refinery-academy","tag-ad-monetization","tag-monetization","tag-programmatic-advertising","tag-publishers","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Last minute tips for Black Friday Ad Monetization prep | Refinery89<\/title>\n<meta name=\"description\" content=\"Prepare your website&#039;s Ad Monetization strategy for Black Friday and the holiday season with these last minute tips for Publishers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/tips-de-ultima-hora-para-preparar-la-monetizacion-de-tu-web-para-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Last minute tips for Black Friday Ad Monetization prep | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Prepare your website&#039;s Ad Monetization strategy for Black Friday and the holiday season with these last minute tips for Publishers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/es\/tips-de-ultima-hora-para-preparar-la-monetizacion-de-tu-web-para-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T12:13:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T09:38:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Black-Friday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Last minute tips for Black Friday Ad Monetization prep\",\"datePublished\":\"2024-11-19T12:13:49+00:00\",\"dateModified\":\"2024-11-21T09:38:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Black-Friday.png\",\"keywords\":[\"Ad Monetization\",\"Monetization\",\"Programmatic Advertising\",\"Publishers\",\"tips\"],\"articleSection\":[\"Company News\",\"News\",\"No category\",\"Refinery Academy\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/\",\"name\":\"Last minute tips for Black Friday Ad Monetization prep | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Black-Friday.png\",\"datePublished\":\"2024-11-19T12:13:49+00:00\",\"dateModified\":\"2024-11-21T09:38:45+00:00\",\"description\":\"Prepare your website's Ad Monetization strategy for Black Friday and the holiday season with these last minute tips for Publishers!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Black-Friday.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Black-Friday.png\",\"width\":800,\"height\":550,\"caption\":\"Black Friday tips for Publishers,\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/last-minute-tips-for-black-friday-ad-monetization-prep\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Last minute tips for Black Friday Ad Monetization prep\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/es\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tips de \u00faltima hora para preparar la monetizaci\u00f3n de anuncios de tu web para Black Friday - Refinery89","description":"Prepara la estrategia de monetizaci\u00f3n de tu p\u00e1gina web para Black Friday y las fiestas navide\u00f1as con estos tips de \u00faltima hora.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/es\/tips-de-ultima-hora-para-preparar-la-monetizacion-de-tu-web-para-black-friday\/","og_locale":"es_ES","og_type":"article","og_title":"Last minute tips for Black Friday Ad Monetization prep | Refinery89","og_description":"Prepare your website's Ad Monetization strategy for Black Friday and the holiday season with these last minute tips for Publishers!","og_url":"https:\/\/refinery89.com\/es\/tips-de-ultima-hora-para-preparar-la-monetizacion-de-tu-web-para-black-friday\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2024-11-19T12:13:49+00:00","article_modified_time":"2024-11-21T09:38:45+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Black-Friday.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Escrito por":"Patricia Sim\u00f3n","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Last minute tips for Black Friday Ad Monetization prep","datePublished":"2024-11-19T12:13:49+00:00","dateModified":"2024-11-21T09:38:45+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/"},"wordCount":676,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Black-Friday.png","keywords":["Ad Monetization","Monetization","Programmatic Advertising","Publishers","tips"],"articleSection":["Company News","News","No category","Refinery Academy"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/","url":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/","name":"Tips de \u00faltima hora para preparar la monetizaci\u00f3n de anuncios de tu web para Black Friday - Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Black-Friday.png","datePublished":"2024-11-19T12:13:49+00:00","dateModified":"2024-11-21T09:38:45+00:00","description":"Prepara la estrategia de monetizaci\u00f3n de tu p\u00e1gina web para Black Friday y las fiestas navide\u00f1as con estos tips de \u00faltima hora.","breadcrumb":{"@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Black-Friday.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Black-Friday.png","width":800,"height":550,"caption":"Black Friday tips for Publishers,"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/last-minute-tips-for-black-friday-ad-monetization-prep\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Last minute tips for Black Friday Ad Monetization prep"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n es la especialista en Inbound y Contenidos de Refinery89. Con experiencia en marketing digital, SEO y tendencias de tecnolog\u00eda publicitaria, Patricia crea contenido que traduce temas complejos de publicidad program\u00e1tica en conocimientos pr\u00e1cticos, lo que permite a publishers y anunciantes prosperar.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/es\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/posts\/12088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/comments?post=12088"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/posts\/12088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/media\/12089"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/media?parent=12088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/categories?post=12088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/es\/wp-json\/wp\/v2\/tags?post=12088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}