{"id":11881,"date":"2024-11-14T11:25:13","date_gmt":"2024-11-14T10:25:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=11881"},"modified":"2024-11-28T11:57:11","modified_gmt":"2024-11-28T10:57:11","slug":"que-es-ad-refresh","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/what-is-ad-refresh\/","title":{"rendered":"Understand what’s Ad Refresh and how it works"},"content":{"rendered":"

Es parte de la naturaleza de un Publisher estar siempre buscando formas de maximizar los ingresos publicitarios. Como Publishers veteranos que somos, hemos explorado la jungla de soluciones de monetizaci\u00f3n de anuncios para descubrir formas de aumentar los ingresos, \u00a1as\u00ed que ya no tienes que buscar demasiado! Hoy vamos a compartirte uno de nuestros preciados hallazgos para ayudarte a llenarte los bolsillos sin perderte en el Amazonas de la monetizaci\u00f3n publicitaria. \u00bfHas o\u00eddo hablar del Ad Refresh?<\/p>\n

Sea cual sea tu respuesta, te lo vamos a contar igualmente (\u00bfno es la raz\u00f3n por la que estabas leyendo este art\u00edculo en primer lugar? \ud83d\ude09 ). \u00a1Prep\u00e1rate!<\/p>\n

\u00a0<\/strong><\/p>\n

\u00bfQu\u00e9 es Ad Refresh?<\/strong><\/h2>\n

 <\/p>\n

Ad Refresh o Auto Refresh, es una sofisticada tecnolog\u00eda utilizada por los Publishers para aumentar sus ingresos publicitarios. Ocurre cuando los anuncios se actualizan autom\u00e1ticamente en tu sitio web dentro de la misma sesi\u00f3n de usuario.<\/p>\n

Imag\u00edna esto: Est\u00e1s en la estaci\u00f3n de metro, sin hacer nada, esperando a que llegue el tren. De repente ves un anuncio en una de las pantallas que tienen all\u00ed. Al cabo de unos segundos, notas que el anuncio cambia autom\u00e1ticamente por otro. Esto tambi\u00e9n ocurre en los sitios web, y es lo que conocemos como Ad Refresh.<\/p>\n

 <\/p>\n

\u00bfC\u00f3mo funciona el Ad Refresh?<\/strong><\/h2>\n

 <\/p>\n

Cuando un anuncio aparece en un sitio web, pasa por un proceso llamado Header Bidding<\/a>, en el que los anunciantes compiten por mostrar su anuncio ofreciendo la puja m\u00e1s alta. Si el usuario realiza una determinada acci\u00f3n, el anuncio volver\u00e1 a pasar por este proceso para mostrar un anuncio diferente sin que el usuario tenga que actualizar toda la p\u00e1gina. Esto permite mostrar un nuevo anuncio y obtener otra impresi\u00f3n dentro de la misma sesi\u00f3n de usuario.<\/p>\n

Por ejemplo, si est\u00e1s en un sitio web durante 1 minuto y el anuncio que hay en \u00e9l tiene una actualizaci\u00f3n de anuncios cada 30 segundos, obtendr\u00e1s 2 anuncios en ese minuto, lo que dar\u00e1 como resultado 2 impresiones de anuncios.<\/p>\n

 <\/p>\n

Existen 3 tipos de disparadores de Ad Refresh:<\/strong><\/h2>\n

 <\/p>\n

Basados en la acci\u00f3n del usuario:<\/strong> Como su nombre indica, este disparador se produce cuando los usuarios realizan determinadas acciones mientras navegan por el sitio web, como hacer clic, interactuar con una CTA o desplazarse.<\/p>\n

Basados en eventos:<\/strong> Los disparadores basados en eventos son establecidos por el Publisher, como la actualizaci\u00f3n del sitio web para mostrar contenidos en tiempo real.<\/p>\n

Basados en el tiempo<\/strong>: En Refinery89 gestionamos los Ad Refresh en funci\u00f3n del tiempo. Esto hace que los anuncios se actualicen autom\u00e1ticamente despu\u00e9s de un intervalo determinado. En nuestro caso, configuramos los anuncios para que se actualicen cada 30 segundos, siguiendo las mejores pr\u00e1cticas de actualizaci\u00f3n de anuncios de Google.<\/a> Por ejemplo, si un usuario permanece 1 minuto en una p\u00e1gina, ver\u00e1 2 anuncios, por lo que obtendr\u00e1 2 impresiones de anuncios para esa sesi\u00f3n de usuario. Adem\u00e1s, como buena pr\u00e1ctica, realizamos una actualizaci\u00f3n visible de los anuncios. Esto significa que el anuncio debe estar a la vista durante al menos 5 segundos para que se actualice.<\/p>\n

 <\/p>\n

\u00bfCu\u00e1les son algunas de las mejores pr\u00e1cticas para utilizar el Ad Refresh?<\/strong><\/h2>\n

 <\/p>\n

No abuses de \u00e9l:<\/strong> No hagas que los anuncios se actualicen cada 5 segundos. Es molesto y los anunciantes no quieren poner sus anuncios en lugares que no se vean correctamente. S\u00e9 prudente al respecto o desp\u00eddete de tus buenos CPM.<\/p>\n

Respeta las normas<\/strong>: Como todo en la vida, hay reglas que seguir. Si conf\u00edas en nosotros, en Refinery89, tendr\u00e1s la seguridad de que sus anuncios seguir\u00e1n siempre las pol\u00edticas del Administrador de anuncios de Google<\/a>. Son normas que ayudar\u00e1n a que tu CPM no baje y a mantener una tasa de visibilidad<\/a> decente para que los anunciantes realmente quieran mostrar anuncios en tu sitio.<\/p>\n

Optimiza la experiencia de usuario de su sitio web<\/strong>: No nos cansaremos de repetirlo. Protege la experiencia de usuario a toda costa. Como mencionamos en nuestro art\u00edculo Consejos de nuestro experto en AdOps<\/a>, aseg\u00farate de colocar sus anuncios de forma inteligente en lugares donde pueda aprovechar la visibilidad para la actualizaci\u00f3n de anuncios sin alterar la experiencia del usuario.<\/p>\n

 <\/p>\n

\u00bfQuieres probarlo por ti mismo?<\/strong><\/h2>\n

 <\/p>\n

El destino te ha tra\u00eddo al lugar correcto. Como parte de nuestra galardonada soluci\u00f3n Single Tag Header Bidding, puedes disfrutar de la funci\u00f3n del Ad Refresh basada en tiempo en tus anuncios para maximizar tus ingresos publicitarios. Ponte en contacto con nosotros en Refinery89<\/a> y te lo contaremos todo.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

It is part of a Publisher\u2019s nature to always be looking out for ways to maximize ad revenue. As veteran Publishers ourselves, we have scouted the jungle of ad monetization solutions to discover ways to increase earnings, so you don\u2019t have to look too far! Today, we\u2019ll share one of our precious finds to help […]<\/p>\n","protected":false},"author":19,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,264,256,24,72],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ad-refresh","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nUnderstand what's Ad Refresh and how it works | Refinery89<\/title>\n<meta name=\"description\" content=\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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