{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"todo-sobre-push-up-ads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/all-about-push-up-ads\/","title":{"rendered":"Qu\u00e9 son los Push-Up Ads y Por qu\u00e9 debes incluirlos en tu estrategia publicitaria"},"content":{"rendered":"<p>\u00bfQu\u00e9 es lo m\u00e1s visible, lo que es m\u00e1s f\u00e1cil de usar, lo que genera m\u00e1s <a href=\"https:\/\/support.google.com\/adsense\/answer\/112030?hl=en#:~:text=Page%20revenue%20per%20thousand%20impressions,Number%20of%20page%20views)%20*%201000\">RPM<\/a>y lo que est\u00e1 arrasando en el mundo de la publicidad?\n\u00a1Lo has adivinado! Los anuncios push-up son un tipo de formato publicitario rich media muy demandado que est\u00e1 conquistando a Publishers de todo el mundo. Se muestran como un atractivo banner que se adhiere a la parte superior o inferior de la pantalla, permaneciendo visible durante todo el tiempo que el usuario est\u00e1 en la p\u00e1gina. Si lo desean, pueden cerrar el anuncio f\u00e1cilmente.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11838 size-full aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2.jpg\" alt=\"Push-Up ad example \" width=\"800\" height=\"550\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 los anuncios push up son el tema del momento para los Publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los anuncios push-up son extremadamente visibles y, dado que permiten varias actualizaciones por p\u00e1gina vista, puede obtener m\u00e1s impresiones de ellos, lo que aumentar\u00e1 tus ingresos.\nEcha un vistazo a todas las ventajas que le har\u00e1n cambiar de opini\u00f3n:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>F\u00e1cil descarte<\/strong><\/h3>\n<p>Una de las cosas buenas de este tipo de formato es que si los usuarios no los quieren cerca, tienen la opci\u00f3n de cerrarlos f\u00e1cilmente. Mejora la reputaci\u00f3n de tu marca dando prioridad a la comodidad del usuario con nuestros anuncios no intrusivos. Con este valor a\u00f1adido, es m\u00e1s probable que los usuarios conf\u00eden en tu marca y la favorezcan, fomentando conexiones duraderas.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/Push-Up-Mobile.gif\" alt=\"Push-Up Ad Dismissal Mobile Gif\" width=\"514\" height=\"943\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Alta visibilidad<\/strong><\/h3>\n<p>Los anuncios Push-Up permanecen fijos en la parte superior o inferior de la p\u00e1gina web, por mucho que el usuario se desplace hacia arriba o hacia abajo. Esto hace que sea altamente visible todo el tiempo que se muestre ya que estar\u00e1 en el viewport mientras el usuario est\u00e9 en la p\u00e1gina y no cierre la posici\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Permite la actualizaci\u00f3n de anuncios<\/strong><\/h3>\n<p>La actualizaci\u00f3n de anuncios es una funci\u00f3n muy ingeniosa por la que cada cierto tiempo un anuncio visible se actualiza mostrando al usuario un anuncio nuevo. Obtienes nuevas impresiones de anuncios cada 25-30 segundos y ya sabes lo que eso significa \ud83e\udd11\ud83d\udcb0 Por ejemplo, si un usuario est\u00e1 en una p\u00e1gina con un anuncio en el viewport durante 1 minuto, eso significa que puede ver 2 anuncios push up mostrados durante ese tiempo.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/banners\/Push-Up-Desktop.gif\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/refinery89.com\/banners\/Push-Up-Desktop.gif\" alt=\"Push-Up Ad Refresh for Desktop Gif\" width=\"758\" height=\"513\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>F\u00e1cil de implementar<\/strong><\/h3>\n<p>Los publishers no tienen que mover ni un dedo para implementar este formato de anuncio en su sitio web. Nosotros lo enlazamos por nuestra parte junto a la etiqueta body de la p\u00e1gina y, a partir de ah\u00ed, lo posicionamos con c\u00f3digo CSS para que el anuncio se quede fijado en la parte superior o inferior de la pantalla.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tama\u00f1o divertido y optimizado para UX<\/strong><\/h3>\n<p>\u00a1Los anuncios Push Up son compactos y muy UX friendly! No miden m\u00e1s de 180px, pero eso no significa que sean menos eficaces. Al contrario. Su tama\u00f1o es perfecto para causar impacto sin perturbar en absoluto la experiencia del usuario. Adem\u00e1s, como hemos mencionado antes, los visitantes tienen el control total en todo momento para rechazar el anuncio o mantenerlo ah\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00a1\u00danete a la conga de los grandes ingresos con los anuncios Push-Up! <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los anuncios Push-Up son imprescindibles para tu sitio web. Al contar con nosotros en Refinery89 para implementarles este formato de anuncio, tendr\u00e1s acceso a nuestras m\u00e1s de 25 fuentes de demanda a los mejores CPM. Aprovechando la eficacia de los anuncios Push-Up con nuestra demanda premium, \u00a1obtendr\u00e1s la combinaci\u00f3n definitiva para aumentar sus ingresos publicitarios! Adem\u00e1s, ahora puedes probar nuestro nuevo floorad de 970x250 que estar\u00e1 a la vista en un 50% y se puede ampliar al pasar el rat\u00f3n por encima para la demanda de Prebid y Amazon. (S\u00f3lo disponible para escritorio).<\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\">\u00a1Ponte en contacto con nosotros en Refinery89 para conocer todos los detalles sobre c\u00f3mo puedes implementar anuncios Push-Up en tu sitio web lo antes posible! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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