{"id":11766,"date":"2024-11-05T10:14:51","date_gmt":"2024-11-05T09:14:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=11766"},"modified":"2026-02-13T11:15:53","modified_gmt":"2026-02-13T10:15:53","slug":"visibilidad-para-editores","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/viewability-for-publishers\/","title":{"rendered":"\u00bfQu\u00e9 es la Visibilidad de Anuncios y por qu\u00e9 es importante para los editores?"},"content":{"rendered":"<p>Nuestras m\u00e9tricas <em>saga que debes conocer de memoria<\/em> contin\u00faa y \u00a1hoy hablamos de la visibilidad de los anuncios!<\/p>\n<p>\u00bfSab\u00edas que tener una visibilidad publicitaria p\u00e9sima hace que tus CPMs se vayan al infierno? Okay, quiz\u00e1s no sea tan dram\u00e1tico, \u00a1pero entiendes el punto!<\/p>\n<p>Sigue aprendiendo sobre esta m\u00e9trica ultra importante y qu\u00e9 puedes hacer para optimizarla. \u00a1Nadie perder\u00e1 ingresos bajo nuestra supervisi\u00f3n!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00bfQu\u00e9 es la visibilidad?<\/strong><\/h2>\n<p><iframe title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/istDYHTjOsE?si=o4xcMmkeVJxqBX8g\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>La \"visibilidad\" es una m\u00e9trica utilizada para considerar qu\u00e9 tan visible es un anuncio. Un anuncio necesita ser visto adecuadamente para que cause un impacto.<\/p>\n<p>De todas las impresiones que tienen tus anuncios, la tasa de visualizaci\u00f3n tiene en cuenta las que realmente se vieron y lo hace utilizando algunos est\u00e1ndares. Seg\u00fan los est\u00e1ndares de visualizaci\u00f3n de la IAB, para que una impresi\u00f3n se considere visible, debe cumplir estos requisitos:<\/p>\n<ul>\n<li>El anuncio debe ocupar al menos 501 p\u00edxeles de alto por 3 p\u00edxeles de ancho en el \u00e1rea visible durante al menos un segundo.<\/li>\n<\/ul>\n<ul>\n<li>Si el anuncio tiene m\u00e1s de 242 000 p\u00edxeles, deben aparecer al menos 30% en pantalla.<\/li>\n<li>Los anuncios en video tambi\u00e9n deben estar en el viewport y por al menos dos segundos.<\/li>\n<\/ul>\n<h2><strong><br \/>\n\u00bfPor qu\u00e9 es importante la visibilidad?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La respuesta es simple. La visibilidad importa mucho porque afecta tus ingresos publicitarios.<\/p>\n<p>Una tasa alta de visibilidad se traduce en un inventario publicitario muy valioso en el que los anunciantes querr\u00edan gastar mucho dinero. Los anunciantes quieren colocar sus anuncios en sitios web que tengan altas tasas porque para ellos, una buena visibilidad de sus anuncios significa obtener un mayor ROI (tambi\u00e9n conocido como Retorno de la Inversi\u00f3n si te sientes elegante) y mayores conversiones. Adem\u00e1s, al tener una tasa alta, t\u00fa como editor tienes el derecho de exigir CPM premium por tus unidades publicitarias.<\/p>\n<p>Seg\u00fan un <a href=\"https:\/\/support.google.com\/admanager\/answer\/4524488?hl=en\">Informe de Google sobre el rendimiento: Descripci\u00f3n general de la visibilidad y la vista activa<\/a>, optimizar las impresiones visibles de tu sitio web permitir\u00e1 a los anunciantes que compran impresiones visibles en la Red de Display de Google comprar inventario adicional, mostrar las secciones de tu sitio con alta y baja visibilidad para que puedas concentrarte en aumentar la tasa de visibilidad, y ayudar a determinar la probabilidad de que un anuncio reciba clics.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>C\u00f3mo mejorar la visibilidad de los anuncios.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Coloca tus anuncios de forma inteligente en tu sitio:<\/strong>\u00a0 Encuentra esos puntos clave en tu sitio web donde es m\u00e1s probable que los usuarios vean informaci\u00f3n, como despu\u00e9s del primer p\u00e1rrafo de un art\u00edculo. <a href=\"https:\/\/refinery89.com\/es\/4-estrategias-de-ubicacion-de-anuncios-para-maximizar-los-ingresos\/\">Echa un vistazo a nuestros consejos de nuestro experto en AdOps para colocar anuncios estrat\u00e9gicamente y maximizar la visibilidad.<\/a><\/p>\n<p><strong>Usa los formatos de anuncio correctos <\/strong>Utiliza formatos de anuncios de medios enriquecidos y de alto valor que exijan CPMs elevados o banners adhesivos que mantengan el anuncio visible mientras el usuario se desplaza por una p\u00e1gina. Aseg\u00farate de seleccionar los mejores tipos y tama\u00f1os de anuncios para tu sitio web que no perturben la experiencia del usuario. <a href=\"https:\/\/refinery89.com\/es\/formatos-de-anuncios-fundamentos\/\">\u00a1Aseg\u00farate de consultar nuestra introducci\u00f3n a los formatos de anuncios para que puedas elegir los perfectos para tu web!<\/a><\/p>\n<p><strong>Mejora la velocidad de carga de tu anuncio: <\/strong>La latencia de los anuncios no solo afecta enormemente las m\u00e9tricas principales de tu web, sino tambi\u00e9n tu visibilidad e ingresos publicitarios. Cuanto m\u00e1s tarden en cargar tus p\u00e1ginas, m\u00e1s r\u00e1pido se ir\u00e1 tu usuario, por lo que puedes decir adi\u00f3s a esa impresi\u00f3n con toda seguridad. Uno de nuestros m\u00e9todos favoritos para reducir la latencia aqu\u00ed en Refinery89 es <a href=\"https:\/\/refinery89.com\/es\/carga-diferida-en-publicidad-programatica\/\">La carga diferida (Lazy Loading)<\/a> . Es una t\u00e9cnica utilizada en la publicidad program\u00e1tica donde los anuncios solo se cargan cuando son visibles. \u00a1Genial para evitar un impacto negativo en las Core Web Vitals de tu sitio!<\/p>\n<p><strong>Encontrar un socio AdTech: <\/strong>Consigue un socio que pueda realizar un an\u00e1lisis completo de tu sitio web. Como editores, conocemos la rutina. Puedes contar con nuestros expertos de Refinery89 para que echen un vistazo a tu sitio e implementen los mejores formatos de anuncios para tus usuarios.<\/p>\n<p>\ud83d\udca1Lectura recomendada: <a href=\"https:\/\/support.google.com\/admanager\/answer\/6199883?hl=en\">Buenas pr\u00e1cticas de visibilidad \u2013 Ayuda de Google Ad Manager<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfCu\u00e1l es la forma m\u00e1s f\u00e1cil de medir la visibilidad?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Sabemos que sonamos como un disco rayado, pero la forma m\u00e1s f\u00e1cil de obtener las m\u00e9tricas de monetizaci\u00f3n de anuncios de su sitio web es con el <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Panel de control del publisher de Refinery89<\/a>!<\/p>\n<p>En la pesta\u00f1a \u201cIngresos\u201d, encontrar\u00e1s tu tasa de visibilidad junto con un desglose de otras m\u00e9tricas esenciales para mejorar tu estrategia publicitaria. Mant\u00e9n esta estad\u00edstica bajo control e intenta que se sit\u00fae en torno al 70% o por encima. \u00a1As\u00ed dar\u00e1s una imagen de aut\u00e9ntico rey o reina ante los anunciantes!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Caso de la vida real<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Mejorar la visibilidad puede cambiarte la vida (literalmente). Tomemos como ejemplo mbpassion.de. LA p\u00e1gina web para los fans de Mercedes Benz buscaba una forma de optimizar la ubicaci\u00f3n de los anuncios en la p\u00e1gina. \u00a1As\u00ed que nuestro brillante equipo de AdOps acudi\u00f3 al rescate!  Implementaron una serie de nuevos formatos publicitarios de gran valor y colocaron los anuncios de forma inteligente en mejores espacios de la p\u00e1gina web, mejorando la experiencia del usuario y la visibilidad. Esto se tradujo en un incre\u00edble aumento de los ingresos publicitarios de 130% para<\/p>\n<p><a href=\"https:\/\/refinery89.com\/es\/mbpassion-de-success-story-refinery89\/\">\u00a1Lee la historia de \u00e9xito completa aqu\u00ed mismo para conocer todos los detalles!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>\u00a1Empieza a mejorar tu tasa de visualizaci\u00f3n hoy mismo!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Puedes tener todo el tr\u00e1fico del mundo, pero si no logras una buena tasa de visibilidad al no seguir los est\u00e1ndares, tener una mala experiencia de usuario y latencia de anuncios, est\u00e1s perdido.<\/p>\n<p>\u00a1Tienes un amigo en nosotros!<a href=\"https:\/\/refinery89.com\/es\/empieza-optimizar-ingresos-publicitarios\/\"> Contacta a nuestros expertos para que te ayuden a mejorar la visibilidad.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Our metrics you-should-know-by-heart saga continues and today we are talking ad viewability! Did you know that by having awful ad viewability your CPMs go to hell? Okay maybe not that dramatic, but you get the point! Follow along to learn more about this ultra important metric and what can you do to optimize it. No [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,256,24,72,261],"class_list":["post-11766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Ad Viewability and why is it important for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Viewability is an important metric that tells how viewable an ad is. 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