{"id":11212,"date":"2024-10-08T17:27:42","date_gmt":"2024-10-08T15:27:42","guid":{"rendered":"https:\/\/refinery89.com\/?p=11212"},"modified":"2025-09-08T17:16:17","modified_gmt":"2025-09-08T15:16:17","slug":"high-value-ad-formats-for-publishers","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/high-value-ad-formats-for-publishers\/","title":{"rendered":"High Value Ad Formats For Publishers"},"content":{"rendered":"<p>Finding the perfect ad formats can make a huge difference in your website and most importantly in your ad revenue. We know the amount of ad formats out there is overwhelming, so how about we guide you through the most impactful ones and help you take your pick to optimize your ad strategy? Let\u2019s get started!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What are the Best Ad Formats for Publishers?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>The best ad formats for publishers are the ones that can help you generate more revenue and these rich media ads can do the trick. They can bring to the table just that right amount of impact we need and more. These are the high value ad formats that advertisers are willing to pay more money for:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Video Instream Ads<\/strong><\/h3>\n<p>Ever clicked on a video online and a pre-roll ad would automatically play before it starts? It could also happen during or after the video. Well, this my friend is an Instream ad. They are highly impactful, non-intrusive, and generate high CPM\u2019s compared to other ad formats.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-11217\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-1024x732.png\" alt=\"Instream ads example\" width=\"800\" height=\"572\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-1024x732.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-300x214.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-768x549.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost.png 1084w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Video Outstream Ads<\/strong><\/h3>\n<p>Different from Instream ads, this ad format stays on view while the user keeps scrolling through the page. Outstream video ads start playing once the video comes into viewport and will continue doing so by moving into a mini player at the bottom of the screen as the visitor keeps checking your content. They don\u2019t affect user experience which helps to retain them on the site.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11222\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-1024x727.png\" alt=\"Outstream video ads example\" width=\"800\" height=\"568\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-1024x727.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-300x213.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-768x545.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost.png 1092w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>In-image Ad Formats<\/strong><\/h3>\n<p>In-image ads can be found within an image, as the name suggests. This ad format is excellent for monetizing heavy image contents and utilize all this space for generating revenue.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11219\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-1024x733.png\" alt=\"In-image ads example\" width=\"800\" height=\"573\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-1024x733.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-300x215.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-768x550.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost.png 1092w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Takeover Ad Formats<\/strong><\/h3>\n<p>Takeover ads are full-page banners that cover up the empty space at the top or the sides of your website. This ad format doesn\u2019t affect user experience and delivers a very attractive look to your site since it\u2019s on a great spot for premium advertisers to serve high quality content.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11218\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-1024x732.png\" alt=\"Takeover ads example\" width=\"800\" height=\"572\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-1024x732.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-300x214.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-768x549.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost.png 1084w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Push-Up Ads<\/strong><\/h3>\n<p>This is a type of rich media ad format that stays at the bottom of the page no matter how much your users scroll up or down. If they don\u2019t want them around, they have the option to easily close them. Push-up ads are extremely visible and since allow for multiple refreshes per pageviews you can get more impression from them, boosting your revenue.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11220 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-1024x739.png\" alt=\"Pushup ad example\" width=\"800\" height=\"577\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-1024x739.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-300x217.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-768x554.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost.png 1089w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Interstitial Ads<\/strong><\/h3>\n<p>Has it ever happened to that you are navigating from one page to another and suddenly an ad covers up your entire screen? Congrats! You\u2019ve found an Interstitial ad. These ones are triggered when a user makes an action like click on a browsers navigation bar or visit another tab. There\u2019s a temporary pause to show you the ad for a predetermined amount of time, before giving you the option to close it and carry on. Interstitial ads drive viewability and engagement rates up, so they command premium CPMs that translate to an increase on ad revenue.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11221\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-1024x733.png\" alt=\"Interstitial ad example\" width=\"800\" height=\"573\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-1024x733.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-300x215.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-768x550.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost.png 1083w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Are you all set to optimize your website?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2876\">Opting for Rich Media ad formats can be a sure hit for your website if you play your cards correctly. They are interactive, engaging, and good looking, which makes the perfect combo for boosting ad revenue to infinity and beyond. Be mindful about how you place them and keep your user\u2019s experience as the main priority every step of the way.<\/p>\n<p data-renderer-start-pos=\"3219\">Think high value ad formats are a bit to tricky too implement? That\u2019s what we are here for! Don\u2019t hesitate to <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">get in touch with our experts here at Refinery89<\/a> we will give you all the details on how to get the best ads formats in your website, and maximize your revenue!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding the perfect ad formats can make a huge difference in your website and most importantly in your ad revenue. We know the amount of ad formats out there is overwhelming, so how about we guide you through the most impactful ones and help you take your pick to optimize your ad strategy? Let\u2019s get [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[144,26,256,80,24,72,34,133],"class_list":["post-11212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-monetization","tag-ads","tag-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High Value Ad Formats For Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Finding the perfect ad formats can make a big difference in your ad revenue. 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