{"id":10538,"date":"2024-07-29T13:26:11","date_gmt":"2024-07-29T11:26:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=10538"},"modified":"2024-12-04T15:39:40","modified_gmt":"2024-12-04T14:39:40","slug":"precio-minimo-aumento-ingresos-publicitarios-editores","status":"publish","type":"post","link":"https:\/\/refinery89.com\/es\/floor-pricing-ad-revenue-boost-publishers\/","title":{"rendered":"Precios m\u00ednimos: aumenta tus ingresos publicitarios"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">En lo que respecta a la tasa de llenado de tu sitio web \u2014que es la relaci\u00f3n entre las solicitudes de anuncios y los anuncios mostrados\u2014, quiz\u00e1 pienses que te interesa una tasa de llenado del 100 %, ya que eso significa que siempre est\u00e1s mostrando anuncios, lo que se traduce en ingresos, \u00bfverdad? Pero no siempre es as\u00ed, porque en realidad es posible que est\u00e9s perdiendo dinero. Pero no te preocupes, vamos a analizar m\u00e1s de cerca el precio m\u00ednimo, qu\u00e9 es, c\u00f3mo puede afectar a tu tasa de llenado y c\u00f3mo puedes optimizarlo para aumentar tus ingresos.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-Floor-Pricing-for-your-website.\" data-renderer-start-pos=\"454\">Optimizaci\u00f3n de precios m\u00ednimos para tu sitio web<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"What-is-floor-price?\" data-renderer-start-pos=\"499\">Precio de reserva<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"521\">Precio m\u00ednimo en <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" href=\"https:\/\/refinery89.com\/es\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">publicidad program\u00e1tica<\/a> significa establecer un precio m\u00ednimo de subasta para tus espacios publicitarios en el SSP a trav\u00e9s de la solicitud de puja. Esto significa que durante la puja, solo aquellos que est\u00e9n dispuestos a pagar por encima de tu precio m\u00ednimo establecido, podr\u00e1n colocar sus anuncios en tu sitio web.<\/p>\n<p data-renderer-start-pos=\"802\">Dig\u00e1moslo as\u00ed. Imagina que tienes una p\u00e1gina web dedicada a los videojuegos y tu URL es\u2026 eh\u2026 thegamesareawesome.com (s\u00ed, muy original, \u00bfverdad?) y fijas el precio m\u00ednimo en $1,00 CPM. Solo aquellos anunciantes que est\u00e9n dispuestos a pagar $1,00 o m\u00e1s por cada mil impresiones podr\u00e1n comprar ese espacio publicitario.<\/p>\n<p data-renderer-start-pos=\"1088\">En otras palabras, el precio m\u00ednimo es el valor por debajo del cual un anuncio no se puede vender en un servidor de anuncios.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-floor-pricing-impact-your-fill-rate?\" data-renderer-start-pos=\"1184\">\u00bfC\u00f3mo puede el precio m\u00ednimo afectar su tasa de cumplimiento?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1231\">Antes de responder a esta pregunta, necesitamos familiarizarnos con el t\u00e9rmino <strong>Gesti\u00f3n de Ingresos<\/strong>. \u00bfTe suena de algo? No te preocupes, te lo explicamos.<\/p>\n<p data-renderer-start-pos=\"1365\">Gesti\u00f3n de Rendimiento, en las palabras de <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a> (nuestro CSO aqu\u00ed en Refinery) es:<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1444\"><em data-renderer-mark=\"true\">\u201cEl arte de equilibrar las reglas de precios para maximizar los ingresos de un publisher. Se trata de <strong data-renderer-mark=\"true\">encontrar el punto ideal <\/strong>entre CPM y tasa de llenado para una pila de anuncios en particular.\u201d<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1444\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10539 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png\" alt=\"objetivos de precios m\u00ednimos explicados\" width=\"800\" height=\"463\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-300x174.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-768x445.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1536x889.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-18x10.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1.png 1634w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1606\">Ahora de vuelta a <strong>precios m\u00ednimos<\/strong>. Por lo general, fijar un precio m\u00ednimo hace que aumenten los CPM. Entonces, \u00bfpor qu\u00e9 no establecen todos los publisher un precio m\u00ednimo de $20 para su espacio publicitario con el fin de aumentar significativamente los CPM? La raz\u00f3n principal es: la tasa de ocupaci\u00f3n.<\/p>\n<p data-renderer-start-pos=\"1822\">La tasa de relleno de anuncios nos ayuda a comprender cu\u00e1n efectivamente estamos mostrando anuncios. La calculamos tomando el n\u00famero de anuncios mostrados y dividi\u00e9ndolo por el n\u00famero de solicitudes de anuncios. El porcentaje resultante muestra con qu\u00e9 frecuencia llenamos los espacios publicitarios con anuncios de forma exitosa.<\/p>\n<p data-renderer-start-pos=\"2076\">Si establece un precio m\u00ednimo demasiado alto, entonces probablemente su tasa de llenado disminuir\u00e1 considerablemente. La tasa de llenado puede variar seg\u00fan diferentes factores: bloqueadores de anuncios, calidad de los anuncios, precios m\u00ednimos altos, errores t\u00e9cnicos y latencia.<\/p>\n<p data-renderer-start-pos=\"2287\">Aunque el CPM y la Tasa de Relleno son m\u00e9tricas vitales para medir el rendimiento de la publicidad de display, la m\u00e9trica m\u00e1s importante a tener en cuenta es el ingreso total.<\/p>\n<p data-renderer-start-pos=\"2440\">Los ingresos son el rey de reyes, y puedes obtener mayores ingresos incluso si tu tasa de llenado es menor al establecer el precio de reserva, porque obtienes m\u00e1s dinero con cada impresi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-you-optimize-your-floor-pricing-strategy?\" data-renderer-start-pos=\"2624\">\u00bfC\u00f3mo puedes optimizar tu estrategia de precios m\u00ednimos?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2676\">Con competidores dispuestos a pagar m\u00e1s, tienes garantizado un pago mayor cada vez que se muestra un anuncio, o al menos no inferior al precio m\u00ednimo establecido.<\/p>\n<p data-renderer-start-pos=\"2829\">Ahora que comprendes la importancia de encontrar el equilibrio adecuado entre CPM, tasa de llenado e ingresos, \u00bfc\u00f3mo puedes determinar qu\u00e9 funcionar\u00e1 para ti?<\/p>\n<p data-renderer-start-pos=\"2980\">Experimentar con diferentes precios m\u00ednimos por ubicaci\u00f3n geogr\u00e1fica, unidad, ubicaci\u00f3n del anuncio y dispositivo puede llevar tiempo y requiere experiencia. En Refinery89, ayudamos a nuestros publisher a trav\u00e9s de nuestro equipo de expertos y <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/single-tag-revenue-growth\/\" href=\"https:\/\/refinery89.com\/es\/single-tag-aumento-ingresos-publicitarios\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">tecnolog\u00eda avanzada<\/a> para ayudarte exitosamente a obtener mayores ingresos con anuncios.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Stress-less,-get-more.-Increase-your-revenue-with-floor-pricing-optimization-with-us!\" data-renderer-start-pos=\"3256\">\u00a1Estr\u00e9sate menos, consigue m\u00e1s! \u00a1Aumenta tus ingresos con la optimizaci\u00f3n de precios de piso con nosotros!<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3344\">Reserve su consulta experta gratuita hoy mismo con un socio certificado oficial de Google Publishing y deje que nuestro equipo le ayude a llevar sus ingresos publicitarios al siguiente nivel. <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/es\/contactanos-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">\u00a1Ponte en contacto ahora!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the fill rate on your website, which is the ratio of ad requests to ads displayed, you might think you want a 100% fill rate because that means you&#8217;re always showing ads, which translates to making money from them, right? But that&#8217;s not always the case, because in reality, you may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,37,251,34,40],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-fill-rate","tag-refinery-academy","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Floor Pricing: get an Ad Revenue Boost | Refinery89<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a closer look at floor pricing, what it is, how it can affect your fill rate, and how you can optimize it to get a revenue boost.\" \/>\n<meta name=\"robots\" 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