{"id":13234,"date":"2025-03-12T10:14:13","date_gmt":"2025-03-12T09:14:13","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=13234"},"modified":"2025-06-04T17:30:32","modified_gmt":"2025-06-04T15:30:32","slug":"pcs-maximize-ad-revenue-publisher-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/es\/pcs-maximize-ad-revenue-publisher-success-story\/","title":{"rendered":"PCS | Maximize Ad Revenue | Publisher Success Story"},"content":{"rendered":"
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El Tourmalet de Pro Cycling Stats
\nhacia el aumento de sus ingresos publicitarios<\/br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El proceso de c\u00f3mo PCS ha ido incrementando sus ingresos publicitarios a lo largo de los a\u00f1os<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u00f3mo Refinery89 ayud\u00f3 a Procyclingstats.com a maximizar sus ingresos publicitarios en los \u00faltimos 4 a\u00f1os es definitivamente una historia digna de contar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Una historia ver\u00eddica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Este viaje es una prueba irrefutable de que apostar por el socio de monetizaci\u00f3n adecuado acaba dando sus frutos. Para ponerte en situaci\u00f3n sobre qu\u00e9 ocurri\u00f3\u2026 tras m\u00e1s de 4 a\u00f1os juntos<\/strong> y una relaci\u00f3n exitosa y duradera, que incluy\u00f3 una revisi\u00f3n de la estrategia publicitaria basada en datos y la implementaci\u00f3n de la soluci\u00f3n de monetizaci\u00f3n web Single Tag, \u00a1PCS increment\u00f3 sus ingresos publicitarios en m\u00e1s de un 186%!<\/strong>!<\/p>

Procyclingstats.com es el sitio web de referencia para los entusiastas del ciclismo. Ofrecen an\u00e1lisis, resultados en vivo y estad\u00edsticas hist\u00f3ricas tanto a fans como a profesionales. Con millones de visitantes mensuales en busca de las \u00faltimas noticias del mundo del ciclismo, PCS ha pedaleado hasta la cumbre<\/strong> para convertirse en la web de referencia de la comunidad ciclista a nivel mundial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"PCS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Una historia de crecimiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A pesar de ser un sitio web exitoso con una gran base de audiencia<\/strong>, en PCS estaban teniendo dificultades para optimizar su inventario publicitario y maximizar sus ingresos. Esto se sumaba a haber recibido diferentes propuestas de soluciones AdTech con promesas vac\u00edas, lo que les hac\u00eda dudar a\u00fan m\u00e1s sobre si su estrategia era la adecuada.<\/p>

Una vez conocimos este desaf\u00edo, propusimos un plan s\u00f3lido que adem\u00e1s garantizaba una total transparencia. El equipo de Refinery89 evalu\u00f3 cuidadosamente la situaci\u00f3n y teniendo en cuenta los objetivos deseados de PCS, dise\u00f1\u00f3 una estrategia personalizada<\/strong> para garantizar un crecimiento s\u00f3lido y constante en el tiempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Refinery89 al rescate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A finales de 2020, implementamos nuestra soluci\u00f3n de monetizaci\u00f3n publicitaria Single Tag, dando acceso a PCS a nuestra demanda premium<\/strong>y trabajando en un plan de optimizaci\u00f3n constante para mejorar exponencialmente los resultados a largo plazo. Todo estaba listo para comenzar el nuevo a\u00f1o con fuerza.<\/p>

En los a\u00f1os siguientes, nuestro equipo de AdTech fue aprendiendo m\u00e1s sobre PCS, las caracter\u00edsticas y configuraci\u00f3n de la p\u00e1gina, sus necesidades y el comportamiento de los usuarios del sitio. Con toda esta informaci\u00f3n, fuimos relizando mejoras continuas, analizadas mediante un seguimiento continuado con PCS para afinar la estrategia seg\u00fan los datos que ibamos recibiendo y garantizar las m\u00e9tricas adecuadas<\/strong> durante todo el proceso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qu\u00e9 experiment\u00f3 PCS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gran incremento de la Visibility<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ad Fill Rate
Mejorado<\/br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento de impresiones publicitarias<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optimizaci\u00f3n en la colocaci\u00f3n de anuncios<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A\u00d1O<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A\u00fan no es momento de pisar el freno. Hab\u00eda m\u00e1s cosas que pod\u00edamos hacer para aumentar a\u00fan m\u00e1s el valor de su inventario publicitario: usar el arma secreta de nuestro equipo de venta directa...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2024: Aumento del valor del inventario publicitario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un trabajo para nuestra<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INTEREST DRIVEN TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tecnolog\u00eda Punta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La guinda del pastel de esta estrategia fue el uso de nuestra tecnolog\u00eda Interest-Driven Targeting para aumentar el valor del inventario publicitario de PCS gracias a toda la demanda adicional que recibimos de nuestro equipo de ventas directas. Nuestro equipo dise\u00f1\u00f3 el \"Summer of Sports\" integrando las mejores campa\u00f1as de anunciantes<\/strong> relacionadas con la Eurocopa 2024 y los Juegos Ol\u00edmpicos de Par\u00eds, creando el escenario ideal que permiti\u00f3 que los ingresos de PCS crecieran en hasta un 67% en junio de 2024<\/strong> en comparaci\u00f3n con el mismo mes del a\u00f1o anterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00bfQu\u00e9 hemos aprendido? \u00a1La consistencia es clave!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Combinando nuestra tecnolog\u00eda<\/strong> con nuestro compromiso<\/strong> de entregar los mejores resultados a trav\u00e9s de una constante optimizaci\u00f3n<\/strong>, ayudamos a PCS a aumentar su potencial de monetizaci\u00f3n publicitaria.<\/p>

Despu\u00e9s de a\u00f1os de colaboraci\u00f3n y aprendizaje continuo, convertimos a PCS en un una plataforma muy atractiva para anunciantes premium<\/strong>, convirti\u00e9ndolo en una opci\u00f3n preferida para campa\u00f1as directas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Incremento de Ingresos por Publicidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2021 a 2024<\/div>\t\t\t
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Mejora del Ratio de Visibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2021 a 2024<\/div>\t\t\t
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Mayor
Fill Rate<\/br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De Media<\/div>\t\t\t
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\u00bfQuieres apuntar m\u00e1s alto?
\nHag\u00e1moslo juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00a1Comencemos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro Cycling Stats\u2019 tourmalet towards raising their ad revenue PCS roadmap towards maximizing ad revenue over the years The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books. https:\/\/youtu.be\/C_AtaAxBPWU?si=ZU98WnPnDKAuWisO A real story This journey is living proof that time pays off when […]<\/p>\n","protected":false},"author":7,"featured_media":13237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPCS | Maximize Ad Revenue | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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