{"id":10930,"date":"2024-09-06T17:20:30","date_gmt":"2024-09-06T15:20:30","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10930"},"modified":"2024-11-28T11:38:00","modified_gmt":"2024-11-28T10:38:00","slug":"primeraedicion-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/es\/primeraedicion-success-story-refinery89\/","title":{"rendered":"Primeraedicion | Publisher Success Story | Refinery89"},"content":{"rendered":"
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Caso de \u00c9xito<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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El sitio web de noticias <\/strong>primeraedicion.com.ar sirve como la versi\u00f3n digital de Primera Edici\u00f3n, un peri\u00f3dico con m\u00e1s de 30 a\u00f1os de historia dedicado a ofrecer las \u00faltimas noticias para las regiones de Misiones y Corrientes en Argentina.<\/p>

Primeraedicion.com.ar recibe m\u00e1s de 4 millones de p\u00e1ginas visitas mensuales<\/strong> y tiene una larga tradici\u00f3n como la principal fuente de informaci\u00f3n para los residentes de la regi\u00f3n noreste de Argentina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+47%<\/font><\/h3>

Aumento de los Ingresos por Publicidad<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tecnolog\u00eda de Monetizaci\u00f3n<\/h3>

Optimizada<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Los ingresos por publicidad aumentaron un 47%<\/strong> al permitir que Refinery89 estructurara y unificara la configuraci\u00f3n de monetizaci\u00f3n de anuncios, que estaba dividida entre diferentes soluciones de monetizaci\u00f3n de anuncios, manteniendo el mismo n\u00famero de visitas. Esto tambi\u00e9n condujo a un incremento en los acuerdos de campa\u00f1as directas, que anteriormente eran extremadamente dif\u00edciles de gestionar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desaf\u00edos Iniciales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar sufri\u00f3 problemas significativos debido al mal posicionamiento de los anuncios, con unidades publicitarias superpuestas y un bajo rendimiento. Adem\u00e1s, enfrentaron dificultades para asignar sus acuerdos directos debido a la falta de estructura y a no saber qu\u00e9 formatos de anuncios proven\u00edan de qu\u00e9 proveedor de monetizaci\u00f3n de anuncios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluci\u00f3n Implementada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Presentamos una estrategia integral, que nos permiti\u00f3 convertirnos en su \u00fanica soluci\u00f3n de gesti\u00f3n de anuncios, la cual incluy\u00f3:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Optimizaci\u00f3n de la monetizaci\u00f3n de anuncios<\/h3>

Unificamos y organizamos la configuraci\u00f3n de anuncios seg\u00fan las necesidades del editor, con la asistencia de nuestro equipo de operaciones publicitarias en Refinery89. Esto llev\u00f3 a una mejor rendimiento del sitio y una mejor experiencia del usuario.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Panel de Rendimiento<\/h3>

Dimos a Primeraedicion.com.ar acceso a un panel \u00fanico donde pod\u00edan informarse sobre todo lo que estaba sucediendo en su sitio web en relaci\u00f3n con la publicidad.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Publisher Success Manager dedicado<\/h3>

Se asign\u00f3 un Publisher Success Manager dedicado a primeraedicion.com.ar, guiando al editor a lo largo de todo el proceso de optimizaci\u00f3n y respondiendo a cualquier pregunta en el momento.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Acuerdos Directos<\/h3>

Al implementar una configuraci\u00f3n adecuada de monetizaci\u00f3n de anuncios, no solo aumentamos los ingresos a trav\u00e9s de la publicidad program\u00e1tica en los primeros 3 meses, sino que tambi\u00e9n proporcionamos la tecnolog\u00eda para gestionar campa\u00f1as directas.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Estamos muy satisfechos con el trabajo que Refinery89 ha hecho para nosotros; nos han ayudado inmensamente a organizar nuestra configuraci\u00f3n de manera eficiente y a ganar m\u00e1s dinero con la publicidad.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfQuieres apuntar m\u00e1s alto?
\nHag\u00e1moslo juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00a1Comencemos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Primeraedicion.com.ar The news website primeraedicion.com.ar serves as the digital version of Primera Edici\u00f3n, a newspaper with over 30 years of history dedicated to providing the latest news for the Misiones and Corrientes regions in Argentina. Primeraedicion.com.ar receives over 4 million page views every month and holds a long-standing tradition as the primary information […]<\/p>\n","protected":false},"author":7,"featured_media":11102,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPrimeraedicion | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped primeraedicion.com.ar optimize their revenue stream with a customized monetization setup for the site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/primeraedicion-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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