{"id":10876,"date":"2024-09-06T14:09:44","date_gmt":"2024-09-06T12:09:44","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10876"},"modified":"2024-11-08T14:57:59","modified_gmt":"2024-11-08T13:57:59","slug":"grupo-opsa-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/es\/grupo-opsa-success-story-refinery89\/","title":{"rendered":"Grupo Opsa | Success Story | Refinery89"},"content":{"rendered":"
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Caso de \u00c9xito<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Opsa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Grupo Opsa es el grupo de medios l\u00edder en Honduras<\/strong> y Centroam\u00e9rica, y est\u00e1 formado por peri\u00f3dicos y revistas<\/strong> de primer nivel como Diez (diez.hn), La Prensa (laprensa.hn) y El Heraldo (elheraldo.hn).<\/p>

Estos tres sitios web por s\u00ed solos reciben un total de 30 millones de p\u00e1ginas vistas mensuales<\/strong>de usuarios que viven en Estados Unidos, M\u00e9xico o incluso Espa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+38%<\/font><\/h3>

Aumento de los Ingresos por Publicidad<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geo Tag<\/h3>

Soluci\u00f3n Implementada<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Los ingresos por publicidad aumentaron un 38% en el primer a\u00f1o despu\u00e9s de implementar GeoTag,<\/strong> maximizando la monetizaci\u00f3n publicitaria a trav\u00e9s de la demanda publicitaria program\u00e1tica premium para todo el tr\u00e1fico proveniente de fuera de la regi\u00f3n central de Grupo Opsa, Honduras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desaf\u00edos Iniciales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La configuraci\u00f3n de monetizaci\u00f3n publicitaria de los sitios de Grupo Opsa fue originalmente creada para entregar campa\u00f1as directas y no estaba optimizada para pujas en el encabezado (header bidding). Grupo Opsa se dio cuenta de que estaban perdiendo oportunidades de monetizaci\u00f3n al no servir campa\u00f1as directas a los visitantes que llegaban desde fuera de Honduras, lo que cre\u00f3 una gran brecha de monetizaci\u00f3n al bloquear socios de demanda premium y formatos publicitarios de alto valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluci\u00f3n Implementada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Implementamos una estrategia integral de monetizaci\u00f3n:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"geo<\/figure>

Soluci\u00f3n GeoTag<\/h3>

Al implementar GeoTag, basado en IDs de Div, monetizamos el tr\u00e1fico entrante de otras regiones sin afectar las campa\u00f1as directas y permitiendo que Opsa mantuviera el control total sobre los sitios.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Servicio Personalizado<\/h3>

Se asign\u00f3 un Publisher Success Manager de habla hispana, dedicado para Grupo Opsa, asesorando al editor sobre c\u00f3mo maximizar todas sus oportunidades de publicidad program\u00e1tica.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"dashboard<\/figure>

Panel de Rendimiento<\/h3>

A Grupo Opsa se le dio acceso a un dashboard \u00fanico con informaci\u00f3n sobre los ingresos generados a trav\u00e9s de header bidding, el rendimiento de los anuncios, la visibilidad y m\u00e1s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Demanda Premium<\/h3>

Conectamos SSPs premium que pujaban por los anuncios mostrados a usuarios de fuera de Honduras, sin afectar las campa\u00f1as directas que estaban sirviendo a los visitantes de Honduras.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Refinery89 vino a ayudar a crear una configuraci\u00f3n mucho m\u00e1s clara y confiable, lo que mejora las oportunidades de monetizaci\u00f3n. Tambi\u00e9n recibimos un gran apoyo de todo su equipo.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfQuieres apuntar m\u00e1s alto?
\nHag\u00e1moslo juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00a1Comencemos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10876","page","type-page","status-publish","hentry"],"yoast_head":"\nGrupo Opsa | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/grupo-opsa-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Opsa | Success Story | Refinery89 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). 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