{"id":10426,"date":"2024-07-18T16:14:39","date_gmt":"2024-07-18T14:14:39","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10426"},"modified":"2024-08-08T14:01:32","modified_gmt":"2024-08-08T12:01:32","slug":"bmw-ixseries-advertiser-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/es\/bmw-ixseries-advertiser-success-story\/","title":{"rendered":"BMW iX Series | Success Story | Refinery89"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10426\" class=\"elementor elementor-10426\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d71d051 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d71d051\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfaf10a\" data-id=\"dfaf10a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6b6f95 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a6b6f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caso de \u00c9xito<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70f1f5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d70f1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BMW<br \/>iX Series<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9175e5c\" data-id=\"9175e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d81af53 elementor-widget elementor-widget-text-editor\" data-id=\"d81af53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Brief<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743ea27 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"743ea27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>BMW<\/strong> iX Series is BMW\u2019s advanced lineup of all-electric SUV\u2019s.<\/p><p><strong>BMW launched several digital campaigns<\/strong> with low CTRs, realizing their display campaign targeting was too broad and not reaching the right audience, leading to <strong>inefficient <\/strong><strong>advertising expenditure<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8007d7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8007d7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c1c089\" data-id=\"9c1c089\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a31c9b7 elementor-widget elementor-widget-text-editor\" data-id=\"a31c9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Approach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79390c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79390c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BMW contacted us at Refinery89 to optimize their advertising budget and <strong>target audiences interested<\/strong> in their electric vehicles.<\/p><p>Leveraging our <strong>Interest-Driven Targeting solution<\/strong>, we identified a user segment interested in luxury car brands, environmental sustainability, and green tech. We delivered the campaign through Premium<strong> High Viewability <\/strong>placements and<strong> Direct Native XL<\/strong> in premium content positions, ensuring optimal visibility and high engagement. As a result, BMW saw a significant increase in CTR and a more efficient allocation of their advertising spend. The targeted approach also enhanced brand perception among eco-conscious consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1d1f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1d1f78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f9997c\" data-id=\"7f9997c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a511d27 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"a511d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10329\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1-150x150.png 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1.png 232w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><font color=\"FFB703 \">+15% viewability<\/font><br \/>75% vs 60%\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0472adb elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"0472adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10330\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2-150x150.png 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2.png 232w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><font color=\"FFB703 \">+65% CTR <\/font>  <br \/>0.28% vs. 0.17% CTR<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d381c5 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"8d381c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10328\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3-150x150.png 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3.png 229w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><font color=\"FFB703 \"> 10x <\/font>  more interest in 'Luxury Cars'* <br \/> <font color=\"FFB703 \"> 5x <\/font> more interest in 'Electric Cars'*<br \/><font size=\"1\"> *compared to the average internet user<\/font><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed7aa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed7aa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2dd9f57\" data-id=\"2dd9f57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a95304f elementor-widget elementor-widget-image\" data-id=\"a95304f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"695\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/bmw-banner-campaign-example.png\" class=\"attachment-full size-full wp-image-10432\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/bmw-banner-campaign-example.png 1095w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/bmw-banner-campaign-example-300x190.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/bmw-banner-campaign-example-1024x650.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/bmw-banner-campaign-example-768x487.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/bmw-banner-campaign-example-18x12.png 18w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7df181f\" data-id=\"7df181f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62000d6 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image-box\" data-id=\"62000d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">+21k<font size=\"24\"><\/font><\/h3><p class=\"elementor-image-box-description\">Clicks<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ba0d1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image-box\" data-id=\"96ba0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">5M<font size=\"24\"><\/font><\/h3><p class=\"elementor-image-box-description\">Unique devices<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2b163 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image-box\" data-id=\"ea2b163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">75%<font size=\"24\"><\/font><\/h3><p class=\"elementor-image-box-description\">Viewability<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0196748 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0196748\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af5fd2\" data-id=\"5af5fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c27526 elementor-widget elementor-widget-heading\" data-id=\"6c27526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres apuntar m\u00e1s alto?<br>\nHag\u00e1moslo juntos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dbf7e elementor-align-center elementor-mobile-align-justify animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"c7dbf7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/refinery89.com\/es\/empieza-optimizar-ingresos-publicitarios\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Comencemos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Success Story BMWiX Series The Brief The BMW iX Series is BMW\u2019s advanced lineup of all-electric SUV\u2019s. BMW launched several digital campaigns with low CTRs, realizing their display campaign targeting was too broad and not reaching the right audience, leading to inefficient advertising expenditure. The Approach BMW contacted us at Refinery89 to optimize their advertising [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10428,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10426","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW iX Series | Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped BMW reach their programmatic advertising goals with our Interest-Driven Targeting solution!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/es\/bmw-ixseries-advertiser-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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