{"id":9382,"date":"2024-05-27T12:08:58","date_gmt":"2024-05-27T10:08:58","guid":{"rendered":"https:\/\/refinery89.com\/?p=9382"},"modified":"2024-06-14T10:37:47","modified_gmt":"2024-06-14T08:37:47","slug":"ubergang-zu-cpm-beeinflusst-publisher-einnahmen-in-google-adsense","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\/","title":{"rendered":"Der \u00dcbergang zu CPM beeinflusst die Einnahmen der Publisher in Google AdSense."},"content":{"rendered":"<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-136krzh\">\n<div class=\"ak-renderer-document\">\n<p>Das Leben war gut. Sie erzielten gro\u00dfartige Ergebnisse mit CPC-Anzeigenums\u00e4tzen, aber dann, zack! Google AdSense stellt auf das CPM-Modell um und pl\u00f6tzlich f\u00fchlt sich Ihr Geldbeutel leichter an. Wie kommt das?<\/p>\n<p>&nbsp;<\/p>\n<h2>Die Auswirkungen der neuen AdSense-Auszahlungsstruktur von Google auf die Einnahmen von Publishern<\/h2>\n<p>Sie reden, wir h\u00f6ren zu, wir k\u00fcmmern uns. Unsere Community von Publishern erlebt den gleichen Trend und das gleiche Muster; Ein signifikanter R\u00fcckgang ihrer Einnahmen seit der Einf\u00fchrung von Google <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/refinery89.com\/de\/google-adsense-wird-sich-bald-andern\/\" target=\"_blank\" rel=\"noopener\">Neue AdSense-Zahlungseinrichtung.<\/a><\/span><\/p>\n<p>Das Gemurmel begann um den Februar herum, als immer mehr Verleger sich auf <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.reddit.com\/r\/Adsense\/comments\/1b24bb3\/adsense_update_affects_everyone_not_only_small\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, <a style=\"color: #ffb703;\" href=\"https:\/\/support.google.com\/adsense\/thread\/257811869\/cpm-bid-model-taking-effect?hl=en\" target=\"_blank\" rel=\"noopener\">Google AdSense Hilfe<\/a><\/span>, und anderen Plattformen, um ihre Bedenken zu \u00e4u\u00dfern. Sie berichteten von erheblichen Umsatzeinbu\u00dfen, wobei einige sogar Einbu\u00dfen von bis zu 701 % verzeichneten!<\/p>\n<p>&nbsp;<\/p>\n<h2>Also, was k\u00f6nnte diesen Umsatzr\u00fcckgang verursachen?<\/h2>\n<p>Viele von Ihnen geben an, dass zwar die Gesamtaufrufe nicht zur\u00fcckgegangen sind, Sie aber weniger Geld durch Anzeigen verdienen.<\/p>\n<p>Nun, was ist das Problem? Nun, es geht nicht um weniger Website-Besucher, sondern um \u00c4nderungen bei der Bezahlung von Anzeigen.<\/p>\n<p>Vorbei sind die Zeiten, in denen hohe CTR-Raten Websites beherrschten. Jetzt geht es im CPM-Modell um Volumen statt Leistung.<\/p>\n<p>&nbsp;<\/p>\n<h2>CPM vs. RPM<\/h2>\n<p>Verwechseln wir nicht \u00c4pfel mit Birnen. CPM (Cost per Mile oder Kosten pro tausend Impressionen) ist eine beliebte Kennzahl bei Werbetreibenden. So k\u00f6nnen sie die Kosten ihrer Werbekampagnen ermitteln.<\/p>\n<p>Auf der anderen Seite ist die Seitenumsatz pro tausend Seitenaufrufe (RPM) eine Kennzahl, die von Publishern h\u00e4ufig verwendet wird, um die Effektivit\u00e4t und die Gewinne ihres Anzeigeninventars zu \u00fcberwachen.<\/p>\n<h3>Seiten-RPM-Formel<\/h3>\n<p>Um den RPM zu erhalten, teilt man einfach den Umsatz durch die Anzahl der erhaltenen Seitenaufrufe und multipliziert das Ergebnis mit 1.000.<\/p>\n<p>RPM = (Umsatz \/ Anzahl der Seitenaufrufe) x 1.000<\/p>\n<p>&nbsp;<\/p>\n<h2>Wie k\u00f6nnen Sie Ihre Einnahmen steigern und erh\u00f6hen? Lassen Sie sich von uns helfen!<\/h2>\n<p>F\u00fcrchte dich nicht! Mit der Weiterentwicklung des Internets m\u00fcssen sich auch die Werkzeuge und Plattformen, die wir nutzen, weiterentwickeln. Als Google Certified Publisher Partner stehen wir Ihnen bei diesem \u00dcbergang zur Seite, helfen Ihnen, Ihr Umsatzpotenzial zu maximieren und in der neuen \u00c4ra erfolgreich zu sein.<strong><span style=\"color: #ffb703;\"> <a style=\"color: #ffb703;\" href=\"https:\/\/refinery89.com\/de\/kontaktieren-sie-uns-refinery89\/\" target=\"_blank\" rel=\"noopener\">Kontaktieren Sie uns noch heute!<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Life was good. You were having great results with CPC ads revenue but then bam! Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? &nbsp; The Impact of Google&#8217;s New AdSense Payment Structure on Publisher Earnings You talk, we listen, we care. Our community of publishers are experiencing the same [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[37,90,35],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cpm","tag-google-adsense","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transition to CPM Impacts Publisher Revenue in Google AdSense | Refinery89<\/title>\n<meta name=\"description\" content=\"Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. How come? 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Find out the impact on Publisher earning RPM with us!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/de\/ubergang-zu-cpm-beeinflusst-publisher-einnahmen-in-google-adsense\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T10:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_-AdSense-Alarm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"Transition to CPM Impacts Publisher Revenue in Google AdSense\",\"datePublished\":\"2024-05-27T10:08:58+00:00\",\"dateModified\":\"2024-06-14T08:37:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Blog-Post_-AdSense-Alarm.png\",\"keywords\":[\"CPM\",\"Google AdSense\",\"RPM\"],\"articleSection\":[\"News\",\"Publishers\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/\",\"name\":\"Transition to CPM Impacts Publisher Revenue in Google AdSense | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/transition-to-cpm-impacts-publisher-revenue-in-google-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Blog-Post_-AdSense-Alarm.png\",\"datePublished\":\"2024-05-27T10:08:58+00:00\",\"dateModified\":\"2024-06-14T08:37:47+00:00\",\"description\":\"Google AdSense shifts to CPM Model, and suddenly, your wallet feels lighter. 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