{"id":9004,"date":"2024-05-06T14:06:55","date_gmt":"2024-05-06T12:06:55","guid":{"rendered":"https:\/\/refinery89.com\/?p=9004"},"modified":"2024-06-14T10:18:18","modified_gmt":"2024-06-14T08:18:18","slug":"verzogerung-von-drittanbieter-cookies-chrome-2025","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/delay-third-party-cookies-chrome-2025\/","title":{"rendered":"Google-Abschiedsparty f\u00fcr Drittanbieter-Cookies bis 2025"},"content":{"rendered":"<p>Bereit\u2026 los\u2026 WARTE! Google hat die Verschiebung des Endes von Drittanbieter-Cookies angek\u00fcndigt, das f\u00fcr die zweite Jahresh\u00e4lfte des vierten Quartals 2024 geplant war.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"So,-when-is-the-new-date-for-the-third-party-cookie-deprecation?\" data-renderer-start-pos=\"136\"><strong data-renderer-mark=\"true\">Also, wann ist das neue Datum f\u00fcr die Einstellung von Drittanbieter-Cookies?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"202\">Es ist keine \u00dcberraschung, dass Google erneut die \u201cSchlummer-Taste\u201d dr\u00fcckt. Schlie\u00dflich wurde zum dritten Mal der Countdown zum Deaktivieren dieser Cookies in Chrome ge\u00e4ndert.<\/p>\n<p data-renderer-start-pos=\"381\">Verlage und Werbetreibende m\u00fcssen nun bis 2025 warten.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"381\"><strong data-renderer-mark=\"true\">Warum verz\u00f6gert sich das Ende von Drittanbieter-Cookies?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"483\">Google steckt im Keksglas fest, da die Entscheidung, die Cookie-Abschaffung zu verschieben, nicht ganz in ihren H\u00e4nden lag.<\/p>\n<p data-renderer-start-pos=\"610\">Die britische Wettbewerbs- und Marktaufsichtsbeh\u00f6rde (CMA) greift ein und sagt: \u201cMoment mal, Google!<\/p>\n<p data-renderer-start-pos=\"714\">In einem <a class=\"cc-1rn59kg\" title=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">neuestes Update<\/span><\/span><\/a>, Die Verz\u00f6gerung bei der Umsetzung von \u00c4nderungen wurde auf britische Vorschriften zur\u00fcckgef\u00fchrt. Der Beitrag hob hervor,<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"714\">\u201dWir erkennen an, dass es fortlaufende Herausforderungen im Zusammenhang mit der Abstimmung divergierender R\u00fcckmeldungen von Industrie, Regulierungsbeh\u00f6rden und Entwicklern gibt, und werden uns weiterhin eng mit dem gesamten \u00d6kosystem austauschen. Es ist au\u00dferdem von entscheidender Bedeutung, dass die CMA gen\u00fcgend Zeit hat, alle Beweise, einschlie\u00dflich der Ergebnisse von Industriepr\u00fcfungen, zu pr\u00fcfen, deren Bereitstellung die CMA die Marktteilnehmer bis Ende Juni aufgefordert hat. Angesichts dieser beiden wichtigen \u00dcberlegungen werden wir die Abschaffung von Drittanbieter-Cookies im zweiten Halbjahr des 4. Quartals nicht abschlie\u00dfen.\u201d<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"714\">Kurz gesagt: Google kann Drittanbieter-Cookies nicht ohne die Zustimmung der CMA abschaffen.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"714\"><strong data-renderer-mark=\"true\">Sicherstellung eines reibungslosen \u00dcbergangs beim Datenschutz<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1465\">Neben dieser Achterbahn der Pl\u00e4ne ist es wichtig, dass Google die Gedanken und Bedenken aller ber\u00fccksichtigt, bevor es wesentliche Datenschutz\u00e4nderungen an Chrome vornimmt.<\/p>\n<p data-renderer-start-pos=\"1623\">Unser CSO, <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a>,<\/span> erkl\u00e4rt:<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"1623\">\u2018Die j\u00fcngste Ank\u00fcndigung von Google bez\u00fcglich der Verschiebung der Cookie-Abschaffung d\u00fcrfte f\u00fcr die meisten in der Branche keine \u00dcberraschung sein, da dies nicht das erste Mal ist. Angesichts der Tatsache, dass die letzte Phase f\u00fcr Q4 geplant war und wir es mit sensiblen Systemen zu tun haben, ist es am besten, sicherzustellen, dass der \u00dcbergang zur cookielosen Welt so reibungslos wie m\u00f6glich verl\u00e4uft.\u201d.<\/p>\n<p data-renderer-start-pos=\"1623\">\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"The-end-of-third-party-cookies.-What-should-you-do-now?\" data-renderer-start-pos=\"2013\"><strong data-renderer-mark=\"true\">Das Ende von Third-Party-Cookies. Was ist jetzt zu tun?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div>\n<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div>\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-1yull3q\">\n<div class=\"ak-renderer-document\">\n<p data-renderer-start-pos=\"2070\">Die Abschaffung von Drittanbieter-Cookies wurde verschoben, aber eine Welt ohne Cookies ist unvermeidlich. Verlage und Werbetreibende sollten sich daher darauf vorbereiten.<\/p>\n<p data-renderer-start-pos=\"2211\">Besorgt, wie sich das auf Ihren Website-Traffic und Ihre Werbeeinnahmen auswirken kann? \ud83d\udc4b<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/de\/kontaktieren-sie-uns-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Kontaktieren Sie uns<\/a><\/span> und holen Sie sich Hilfe von einem Google Certified Publishing Partner!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ready\u2026 set\u2026 WAIT! Google has announced the delay of the end of third-party cookies that was scheduled for the second half of Q4 2024. &nbsp; So, when is the new date for the third-party cookie deprecation? &nbsp; It&#8217;s no surprise that Google hits the &#8220;Snooze&#8221; button once again. After all, this is the third time [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[44,46,72,68],"class_list":["post-9004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cookies","tag-google","tag-publishers","tag-third-party-cookies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google farewell party for third-party cookies extends to 2025 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google has announced the delay of the end of third-party cookies for the third time after not getting UK CMA&#039;s approval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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