{"id":7975,"date":"2023-12-22T12:30:43","date_gmt":"2023-12-22T11:30:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=7975"},"modified":"2026-01-19T17:05:48","modified_gmt":"2026-01-19T16:05:48","slug":"2023-look-feel","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/2023-look-feel\/","title":{"rendered":"Opportunities in the Polycrisis"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">Webinar &#8220;The Year in Review: Opportunities in the Polycrisis&#8221; by Ipsos<\/h2>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">We have just a few days to go in 2023. While monetizing the last ads of this year, we took a moment to reflect on what we lived and what is about to come. Over the last 4 years, the general mood before the 1st of January is best expressed by this meme.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-7980 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/1-min.jpg\" alt=\"monetizing ads\" width=\"332\" height=\"320\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/1-min.jpg 460w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/1-min-300x290.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/1-min-12x12.jpg 12w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">Trying to keep our faces straight, we attended the <a href=\"https:\/\/www.ipsos.com\/en\">Ipsos<\/a> webinar <a href=\"https:\/\/www.ipsos.com\/en\/webinar-keys-year-review-opportunities-polycrisis\">&#8220;The Year in Review: Opportunities in the Polycrisis&#8221;<\/a> to find out what experts in trends and predictions have to say about the future.<\/p>\n<p data-pm-slice=\"1 3 []\">Here is what we learned from Michel Guidi (Chief Operating Officer of Ipsos), Aur\u00e9lie Jacquemin (Chief Growth Officer), and Patrick Xiang (Marketing Director of Ipsos China). Special thanks goes to Simon Atkinson for the excellent organization and insightful public mood report.<\/p>\n<p>&nbsp;<\/p>\n<h3>Some take-outs on the future of markets, consumers&#8217; behavior, and humanity itself. 2023 to 2024<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>We are all pretty well-equipped for self-annihilation: global warming, wars, political turmoil&#8217;s, crisis of democratic procedures. 75% of the population agrees that we are doomed if we don\u2019t change our habits fast (climate-wise)<\/li>\n<li>AI inherited all human biases and pet peeves. Roaming free without human intelligence at its core AI has already created curious, funny but also dangerous and unethical hiccups. The AI usage has to be keeping Human Intelligence in the loop with the evaluation frameworks. When professionals can access AI-generated content, train and engineer data.<\/li>\n<li>The Shrinkflation Epidemic. All over industries brands diminish the amount of products in the package, asking for the same price. Consumers lost trust in the companies, and consider that brands should care more about the social side of the economy rather than their own profits.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ipsos.com\/en\/webinar-keys-year-review-opportunities-polycrisis\"><img decoding=\"async\" class=\"aligncenter wp-image-7979 \" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-1024x392.jpg\" alt=\"ipsos\" width=\"609\" height=\"233\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-1024x392.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-300x115.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-768x294.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-1536x588.jpg 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-2048x783.jpg 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/2-min-18x7.jpg 18w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">Another reputable report seconds that (source: <a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document-2\/Accenture-Life-Trends-2024-Full-Report.pdf\">Accenture<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\"><img decoding=\"async\" class=\" wp-image-7978 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/3-min.jpg\" alt=\"\" width=\"155\" height=\"275\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/3-min.jpg 564w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/3-min-169x300.jpg 169w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/3-min-7x12.jpg 7w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7977 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/4-min-1024x708.jpeg\" alt=\"\" width=\"334\" height=\"231\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/4-min-1024x708.jpeg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/4-min-300x208.jpeg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/4-min-768x531.jpeg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/4-min-18x12.jpeg 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/4-min.jpeg 1200w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 [&quot;orderedList&quot;,{&quot;order&quot;:4},&quot;listItem&quot;,null]\">Despite this trust pit, 45% of people still believe that businesses are better at planning for the long-term future than governments. What worked in 2023 and will grow as a trend in 2024? IPSOS expert, Aur\u00e9lie Jacquemin is sure of three things:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7976 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min-1024x420.jpg\" alt=\"monetize ad\" width=\"632\" height=\"259\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min-1024x420.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min-300x123.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min-768x315.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min-1536x630.jpg 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min-18x7.jpg 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/5-min.jpg 1886w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">Obvious? Probably. Simple to execute? Not at all. To successfully implement these principles brands should know their customers from head to toe and never stop asking and interacting with them.<\/p>\n<p>&nbsp;<\/p>\n<h2>Instead of conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>We don\u2019t have a crystal ball to see if all these trends will result in revenue growth or in a plummeting world economy (fingers crossed!), or what is going to happen in 2024 on the political stage, as this year is already called a year of great elections.<\/p>\n<p>But we know this much! At Refinery89 we will continue growing, revolutionizing the programmatic industry and monetizing ads, producing more and more happy publishers.<\/p>\n<p>Want stability in these turbulent times? <strong><a href=\"https:\/\/refinery89.com\/contact-us\/\">Contact us! <\/a><\/strong>We believe in hard work, which bears fruits, and that our ad monetization solution is exactly what every publisher needs to sleep soundly.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinar &#8220;The Year in Review: Opportunities in the Polycrisis&#8221; by Ipsos &nbsp; We have just a few days to go in 2023. While monetizing the last ads of this year, we took a moment to reflect on what we lived and what is about to come. Over the last 4 years, the general mood before [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,89],"tags":[72,93],"class_list":["post-7975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-webinars","tag-publishers","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opportunities in the Polycrisis | Refinery89<\/title>\n<meta name=\"description\" content=\"Webinar &quot;The Year in Review: Opportunities in the Polycrisis&quot; by Ipsos revises 2023 in public eye and makes prognosis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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