{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"pushads-update","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/pushads-update\/","title":{"rendered":"Pr\u00e4sentation: PushAds und die neue Outstream-Video-Funktion"},"content":{"rendered":"<p>Push-Up Ads haben sich weiterentwickelt! Wir freuen uns, unser neuestes Tech-Update vorzustellen, um Ihre Einnahmen weiter in neue H\u00f6hen zu treiben: Sagen Sie Hallo zu PushAds und unserem neuen Video-Outstream-Feature! Diese neuen Updates sind effizienter und einfacher zu skalieren und sollen Ihnen den Umsatz- und Leistungsschub geben, den Sie sich gew\u00fcnscht haben.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Beispiel f\u00fcr PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Was sind Push-Anzeigen?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds sind die neue Generation von <a href=\"https:\/\/refinery89.com\/de\/alles-ueber-push-up-anzeigen\/\" target=\"_blank\" rel=\"noopener\">Push-Up-Anzeigen<\/a>. Dieses umsatzsteigernde Anzeigenformat besteht aus einem auff\u00e4lligen Banner, das am oberen oder unteren Bildschirmrand fixiert ist, um maximale Sichtbarkeit zu gew\u00e4hrleisten. Mit seiner Premium-Positionierung und skalierbaren Architektur erm\u00f6glicht es Publishern, kontinuierlich hohe<\/div> <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a> Ohne die Nutzererfahrung negativ zu beeinflussen. Das Beste aus beiden Welten!<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>Was sind die Vorteile von PushAds?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sie entsprechen vollst\u00e4ndig den Richtlinien der Werbetreibenden.<\/li>\n<\/ul>\n<ul>\n<li>Sie erzielen eine hohe Sichtbarkeit, steigern die Anzeigenimpressionen und das Engagement.<\/li>\n<\/ul>\n<ul>\n<li>Ihr UX-freundliches Design macht sie zu einer Top-Wahl zur Verbesserung der Website-Performance.<\/li>\n<\/ul>\n<ul>\n<li>Ihre Premium-Position wird von Werbetreibenden zu den besten CPMs stark nachgefragt, was zu h\u00f6heren Einnahmen und besseren Ergebnissen f\u00fchrt. <a href=\"https:\/\/refinery89.com\/de\/ad-fullrate-fur-publisher\/\" target=\"_blank\" rel=\"noopener\">Auslastungsraten<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Neue Outstream-Video-Funktion bei PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Im neuen PushAd sind Videos nun Teil der Auktion. Wir haben ein speziell f\u00fcr Mobilger\u00e4te entwickeltes Video-Outstream-Format eingef\u00fchrt, um die CPMs zu steigern und Display- sowie Video-Nachfrage in derselben Anzeigeneinheit zu b\u00fcndeln. Es erscheint als am unteren Bildschirmrand verankerter Sticky-Player, der f\u00fcr Sichtbarkeit sorgt, ohne das Nutzererlebnis zu beeintr\u00e4chtigen.<\/p>\n<p>Wir haben das Format f\u00fcr Mobilger\u00e4te optimiert (Seitenverh\u00e4ltnis 16:9, maximale Breite 360 Pixel) und einen h\u00f6heren, regionsbasierten Mindestpreis als bei \u00fcblichen Display-Inventaren angewendet, um Video-Nachfrage zu priorisieren und gleichzeitig den Umsatz zu sichern.<\/p>\n<p>Da Videos h\u00f6here CPMs erzielen, werden sie zuerst geschaltet. Ist kein Video verf\u00fcgbar, f\u00fcllt die Display-Anzeige mit der besten Performance den Platz aus, sodass fast keine Impressionen ungenutzt bleiben.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Was sind die Vorteile der neuen Video-Outstream-Funktion?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Er\u00f6ffnen Sie sich den Zugang zu Outstream-Video-Budgets mit strengen <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">VTR<\/a> Schwellenwerte.<\/li>\n<\/ul>\n<ul>\n<li>Verbesserung der Wettbewerbsf\u00e4higkeit gegen\u00fcber speziellen Outstream-Positionen.<\/li>\n<\/ul>\n<ul>\n<li>Steigern Sie die Interaktionsrate Ihrer Website.<\/li>\n<\/ul>\n<ul>\n<li>Erzielen Sie h\u00f6here CPMs, indem Sie das Video-Inventar in Ihren PushAds freischalten.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Welche Ergebnisse haben Verlage erzielt?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Nach der Durchf\u00fchrung eines A\/B-Tests in unserem Netzwerk stellten Publisher fest, dass PushAds im Vergleich zu PushUp-Anzeigen einen Anstieg der Anzeigenimpressionen um 7,71 % und eine Steigerung der F\u00fcllrate um 81 % erzielten. Zudem verzeichneten wir beim Umsatz einen Anstieg von +0,31 TP3T, was auf eine Gleichwertigkeit der beiden Formate hindeutet. Diejenigen, die PushAds mit der Video-Outstream-Funktion testeten, verzeichneten bei gleichem Inventar einen Anstieg des eCPM um +69,81 TP3T und einen Umsatzanstieg um +26,71 TP3T.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Wie geht es weiter?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Wir haben PushAds als skalierbare Plattform entwickelt, damit wir sie kontinuierlich weiterentwickeln k\u00f6nnen. Das Team wird im Zuge der Einf\u00fchrung und der sich wandelnden Nachfrage weiterhin an Verbesserungen, Fehlerbehebungen und neuen Funktionen arbeiten. Melden Sie sich f\u00fcr unseren Newsletter an, um als Erster von zuk\u00fcnftigen Updates zu erfahren!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>So integrieren Sie PushAds und die neue Video-Outstream-Funktion in Ihre Website<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Wenden Sie sich an Ihren Publisher-Kundenbetreuer, um PushAds und die neue Video-Outstream-Funktion jetzt auszuprobieren und Ihre Werbeeinnahmen auf ein neues Niveau zu heben!<\/p>\n<p>Falls Sie neu hier sind, k\u00f6nnen wir auch eine <a href=\"https:\/\/refinery89.com\/de\/kostenloser-website-audit-zur-maximierung-ihrer-werbeeinnahmen\/\" target=\"_blank\" rel=\"noopener\">Kostenlose Website-Analyse<\/a> f\u00fcr Sie und geben Ihnen Empfehlungen, wie Sie Ihre Anzeigenkonfiguration optimieren k\u00f6nnen, um maximale Einnahmen zu erzielen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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