{"id":15699,"date":"2026-02-05T13:15:52","date_gmt":"2026-02-05T12:15:52","guid":{"rendered":"https:\/\/refinery89.com\/?p=15699"},"modified":"2026-02-27T09:32:15","modified_gmt":"2026-02-27T08:32:15","slug":"how-europe-and-mexico-approach-inventory-monetization-and-sales","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/how-europe-and-mexico-approach-inventory-monetization-and-sales\/","title":{"rendered":"Die Entwicklung des digitalen Marktes: Wie Europa und Mexiko die Monetarisierung und den Verkauf von Inventar angehen"},"content":{"rendered":"<p>In this new edition of our <a href=\"https:\/\/refinery89.com\/de\/webinars-und-schulungen\/\" target=\"_blank\" rel=\"noopener\">Refinery Academy Webinars<\/a>, our Publisher Specialist LATAM, <a href=\"https:\/\/www.linkedin.com\/in\/nestorro\/\" target=\"_blank\" rel=\"noopener\">N\u00e9stor Rodr\u00edguez<\/a>, is joined by <a href=\"https:\/\/www.linkedin.com\/in\/ivanvarelat\/\" target=\"_blank\" rel=\"noopener\">Iv\u00e1n Jos\u00e9 Varela Tirado<\/a>, Director of Business Intelligence at <a href=\"https:\/\/mediosmasivos.com.mx\/\" target=\"_blank\" rel=\"noopener\">Medios Masivos Mexicanos (MMM)<\/a>, to analyze the main differences between the European and Mexican markets in the world of programmatic advertising, and how publishers can combine different strategies to increase the profitability of their inventory.<\/p>\n<p>We will discuss inventory monetization models, CPM vs. RPM, integration of direct campaigns with programmatic, and European best practices applicable to the Mexican market without affecting existing agreements.<\/p>\n<p>A practical and strategic session aimed at publishers and monetization teams looking to optimize revenue!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"How to monetize and market your digital inventory: Europe vs. Mexico\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oEknDYRmfIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Any questions? We are here to help!<\/h2>\n<p>&nbsp;<\/p>\n<p>If you want to more about how to leverage successful inventory monetization strategies into your digital growth journey or still have any questions after watching this webinar, don&#8217;t hesitate to reach out to us! <a href=\"https:\/\/refinery89.com\/de\/kontaktieren-sie-uns-refinery89\/\" target=\"_blank\" rel=\"noopener\">Get in contact with our experts here!\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In this new edition of our Refinery Academy Webinars, our Publisher Specialist LATAM, N\u00e9stor Rodr\u00edguez, is joined by Iv\u00e1n Jos\u00e9 Varela Tirado, Director of Business Intelligence at Medios Masivos Mexicanos (MMM), to analyze the main differences between the European and Mexican markets in the world of programmatic advertising, and how publishers can combine different strategies [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[26,24,72],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Europe and Mexico Approach Inventory Monetization and Sale<\/title>\n<meta name=\"description\" content=\"Check out our webinar on How Europe and Mexico Approach Inventory Monetization and Sales with special guest, Ivan Varela from MMM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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