{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"publisher-starken-mit-smarten-und-ansprechenden-anzeigen-mit-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"Von Erkenntnis zu Wirkung: Wie GumGum unsere Publishers mit smarten und ansprechenden Anzeigen st\u00e4rkt"},"content":{"rendered":"<p><i>Anmerkung des Autors: Dieser Artikel wurde gemeinsam von Refinery89 und GumGum verfasst.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Wir verstehen es: auf Ihre Nutzer zugeschnittene Anzeigen sind nicht nur das Sahneh\u00e4ubchen. Sie sind eine der geheimen Zutaten, damit Ihre Website heraussticht, den Ertrag maximiert und eine gro\u00dfartige Nutzererfahrung bietet. Hier kommen <a href=\"https:\/\/refinery89.com\/de\/what-is-an-ssp\/\" target=\"_blank\" rel=\"noopener\">Partner<\/a> wie <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> ins Spiel, <strong>die zu-gut-um-wahr-zu-sein-Ideen in Realit\u00e4t verwandeln, indem sie intelligentere Monetarisierungs-Setups<\/strong> wie unser <a href=\"https:\/\/refinery89.com\/de\/single-tag-werbeumsatzwachstum\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> mit hoher Nachfrage erm\u00f6glichen.<\/p>\n<p>Scrollen Sie weiter, um zu erfahren, wie wir gemeinsam mit GumGum sicherstellen, dass die Nachfrage, die wir f\u00fcr unser Publisher-Netzwerk bereitstellen, intelligent, ansprechend und von h\u00f6chster Qualit\u00e4t ist, um Ihre Werbemonetarisierungsergebnisse zu steigern und zu \u00fcbertreffen.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Was ist GumGum?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> ist eine global agierende, kontextorientierte digitale Werbeplattform, die die Leistungsf\u00e4higkeit k\u00fcnstlicher Intelligenz nutzt, um nicht aufdringliche und hochrelevante Anzeigen zu liefern. Ihre Mission ist es, ein digitales Werbe\u00f6kosystem zu schaffen, das Aufmerksamkeit bindet, die Privatsph\u00e4re der Nutzer respektiert und gleichzeitig die Performance f\u00fcr Werbetreibende und Publisher maximiert.<\/p>\n<p>Sie sind fest davon \u00fcberzeugt, dass Werbung ebenso intelligent wie fesselnd sein sollte, was sie zu einem idealen Partner f\u00fcr uns macht.<\/p>\n<p>Sie haben eine gro\u00dfe Vielfalt an L\u00f6sungen, die dazu dienen, Folgendes zu erreichen:<\/p>\n<ul>\n<li>Sicherstellen, dass Anzeigen in kontextuell relevanten Umgebungen platziert werden, wodurch <a href=\"https:\/\/refinery89.com\/de\/what-is-brand-safety\/\">Markensicherheit<\/a> und Eignung verbessert werden.<\/li>\n<\/ul>\n<ul>\n<li>Sicherstellen, dass Anzeigen in kontextuell relevanten Umgebungen platziert werden, wodurch Markensicherheit und Eignung verbessert werden<\/li>\n<\/ul>\n<ul>\n<li>Milliarden von Signalen im offenen Web analysieren, die Verbraucheraufmerksamkeit, kontextuelle \u00dcbereinstimmung und kreative Performance in Echtzeit abbilden, um intelligentere Kampagnen zu erm\u00f6glichen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Wie wir gemeinsam mit GumGum die Leistung unseres Publisher-Netzwerks steigern<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Unsere Partnerschaft dreht sich darum, unseren Kunden einen erstklassigen Mehrwert zu bieten. GumGum bringt wettbewerbsf\u00e4hige <a href=\"https:\/\/refinery89.com\/de\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPMs<\/a>und hochwertige Nachfrage mit, die nicht nur zu hohen Werbeeinnahmen beitr\u00e4gt, sondern auch die Nutzererfahrung einer Website durch attraktive und auf das Publikum zugeschnittene Anzeigen verbessert.<\/p>\n<p>Als Netzwerkpartner f\u00fcr Publisher erm\u00f6glichen wir GumGum, seine Reichweite auf eine vielf\u00e4ltige Gruppe von Publishern in ganz Europa und LATAM auszudehnen. Diese Zusammenarbeit gew\u00e4hrleistet eine erhebliche Skalierung und Vielfalt in den Anzeigenplatzierungen von GumGum.<\/p>\n<p>Die Expertise unseres Teams im Management und in der Optimierung der Kommunikation mit unseren Publishern stellt sicher, dass wir in jeder Situation hohe Service- und Leistungsstandards erf\u00fcllen.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Die Erfolgsformel: aufmerksamkeitsstarke Creatives und pr\u00e4zises Targeting, das konvertiert<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum's In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum bietet hochwertige, personalisierte Creatives, die auf die Websites der Publisher zugeschnitten sind. Diese datengesteuerten Creatives zeichnen sich durch ihr aufmerksamkeitsstarkes Design und relevanten Inhalt aus und verbessern sowohl die Performance als auch die Nutzererfahrung. Eines ihrer herausragenden Formate ist das hochwirksame <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">In-Screen Cascade<\/a>. Diese Anzeige kombiniert die besten Eigenschaften einer <a href=\"https:\/\/refinery89.com\/de\/alles-ueber-push-up-anzeigen\/\" target=\"_blank\" rel=\"noopener\">Push-up-Anzeige<\/a> und einer Interscroller-Anzeige, um ein interaktives Creative zu bieten, das das Publikum wirklich fesselt.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Eine gemeinsame Vision f\u00fcr die Zukunft<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Gemeinsam mit GumGum blicken wir in die Zukunft und wollen neue M\u00e4rkte erschlie\u00dfen, weiter in Europa und LATAM wachsen und die beste Nachfrage auf den geeignetsten Websites liefern. Unsere kombinierten St\u00e4rken (GumGums fortschrittliche Technologie und kreative Kompetenz sowie unser starkes Publisher-Netzwerk, Premium-Inventar und operative Exzellenz) sind die perfekte Kombination, um unseren Publishern herausragende Ergebnisse zu erm\u00f6glichen.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Eine Partnerschaft f\u00fcr die Geschichtsb\u00fccher<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201eDie Zusammenarbeit mit Refinery89 erm\u00f6glicht es uns, nahtlos mit einem gro\u00dfen Netzwerk von Publishern in Kontakt zu treten und sicherzustellen, dass unsere kontextuellen und kreativen L\u00f6sungen die Zielgruppen in den effektivsten Umgebungen erreichen. Ihr Engagement f\u00fcr Exzellenz spiegelt unser eigenes wider, was diese Zusammenarbeit zur perfekten Kombination macht, um herausragende Ergebnisse f\u00fcr unsere Kunden zu liefern.\u201c \u2013 sagt Sven Bakker, Director Publisher Development, DE bei GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Gemeinsam mit GumGum definieren wir die digitale Werbelandschaft neu und stellen sicher, dass gute Werbung nicht st\u00f6rt, sondern sich an die Bed\u00fcrfnisse von Publishern, Werbetreibenden und Nutzern anpasst.<\/p>\n<p>Erfahren Sie hier mehr \u00fcber unsere<a href=\"https:\/\/refinery89.com\/de\/single-tag-werbeumsatzwachstum\/\" target=\"_blank\" rel=\"noopener\"> L\u00f6sungen<\/a> oder lesen Sie mehr \u00fcber<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> die starke Nachfrage von GumGum.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/de\/publisher-starken-mit-smarten-und-ansprechenden-anzeigen-mit-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; Engaging Ads\" \/>\n<meta property=\"og:description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/de\/publisher-starken-mit-smarten-und-ansprechenden-anzeigen-mit-gumgum\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T15:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T08:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads\",\"datePublished\":\"2025-11-04T15:58:47+00:00\",\"dateModified\":\"2025-11-26T08:57:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"},\"wordCount\":615,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"keywords\":[\"ad formats\",\"Ad Inventory\",\"Ad Monetization\",\"Programmatic Advertising\",\"SSP\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\",\"name\":\"How GumGum Empowers Publishers with Smart & Engaging Ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"datePublished\":\"2025-11-04T15:58:47+00:00\",\"dateModified\":\"2025-11-26T08:57:28+00:00\",\"description\":\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"width\":800,\"height\":550,\"caption\":\"GumGum Partner Spotlight\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/de\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie GumGum Publisher mit cleveren und ansprechenden Anzeigen st\u00e4rkt","description":"Entdecke, wie wir gemeinsam mit GumGum hochwertige kontextbezogene Anzeigen liefern, die die Publisher-Einnahmen steigern und die Leistung digitaler Werbung maximieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/de\/publisher-starken-mit-smarten-und-ansprechenden-anzeigen-mit-gumgum\/","og_locale":"de_DE","og_type":"article","og_title":"How GumGum Empowers Publishers with Smart & Engaging Ads","og_description":"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.","og_url":"https:\/\/refinery89.com\/de\/publisher-starken-mit-smarten-und-ansprechenden-anzeigen-mit-gumgum\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-11-04T15:58:47+00:00","article_modified_time":"2025-11-26T08:57:28+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Verfasst von":"Patricia Sim\u00f3n","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads","datePublished":"2025-11-04T15:58:47+00:00","dateModified":"2025-11-26T08:57:28+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/"},"wordCount":615,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","keywords":["ad formats","Ad Inventory","Ad Monetization","Programmatic Advertising","SSP"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","url":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","name":"Wie GumGum Publisher mit cleveren und ansprechenden Anzeigen st\u00e4rkt","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","datePublished":"2025-11-04T15:58:47+00:00","dateModified":"2025-11-26T08:57:28+00:00","description":"Entdecke, wie wir gemeinsam mit GumGum hochwertige kontextbezogene Anzeigen liefern, die die Publisher-Einnahmen steigern und die Leistung digitaler Werbung maximieren.","breadcrumb":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","width":800,"height":550,"caption":"GumGum Partner Spotlight"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n ist Inbound und Content Specialist bei Refinery89. Mit Expertise in den Bereichen Digital Marketing, SEO und Ad-Tech-Trends erstellt Patricia Inhalte, die komplexe programmatische Werbethemen in umsetzbare Erkenntnisse \u00fcbersetzen und Publishern sowie Werbetreibenden dabei helfen, erfolgreich zu sein.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/de\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/posts\/14969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/comments?post=14969"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/posts\/14969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/media\/14980"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/media?parent=14969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/categories?post=14969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/tags?post=14969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}