{"id":13848,"date":"2025-06-12T11:31:05","date_gmt":"2025-06-12T09:31:05","guid":{"rendered":"https:\/\/refinery89.com\/?p=13848"},"modified":"2025-06-13T13:10:36","modified_gmt":"2025-06-13T11:10:36","slug":"refinery89-integriert-openpath","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/refinery89-integrates-openpath\/","title":{"rendered":"Wir verbessern unseren Ad Stack mit OpenPath von The Trade Desk"},"content":{"rendered":"

Wir verbessern unseren Ad Stack mit OpenPath von The Trade Desk<\/p>\n

Wir freuen uns, bekannt zu geben, dass wir eine Partnerschaft mit The Trade Desk<\/a> eingehen, um OpenPath<\/a> (mit ihrem Premium-Angebot f\u00fcr digitale Werbung!) in unsere Single Tag Ad-Monetarisierungsl\u00f6sung zu integrieren.<\/a>Die Integration wird unseren Premium-Ad-Stack st\u00e4rken und unserer Publisher-Netzwerk noch mehr Monetarisierungsm\u00f6glichkeiten bieten.<\/p>\n

Durch die Zusammenarbeit mit unserem Team erh\u00e4lt The Trade Desk Zugang zu hochwertigen Nischen-Publishern im gro\u00dfen Stil. Im Gegenzug k\u00f6nnen wir den Publishern in unserem Netzwerk, besonders denen, die exklusiv mit uns arbeiten, die qualitativ hochwertigste Nachfrage bieten.<\/p>\n

 <\/p>\n

Wer ist The Trade Desk und was ist OpenPath?<\/strong><\/h2>\n

 <\/p>\n

The Trade Desk ist eines der f\u00fchrenden Unternehmen in der Werbebranche, und wir freuen uns sehr, jetzt einer ihrer Partner bei der Einf\u00fchrung der OpenPath-Integration zu sein. Dieser innovative Ansatz verbindet die bekannte direkte Werbenachfrage von The Trade Desk direkt mit dem Inventar unserer Publisher \u00fcber unsere Single-Tag-Header-Bidding-L\u00f6sung.<\/p>\n

Als gr\u00f6\u00dfte Demand-Side-Plattform (DSP) der Welt erweitert The Trade Desk seine globale Pr\u00e4senz rasant mit einer Kundenliste, die die weltweit f\u00fchrenden Werbetreibenden umfasst. Ihre L\u00f6sung, OpenPath, erm\u00f6glicht es Werbetreibenden, direkt mit Publishern zusammenzuarbeiten, die Lieferkette zu optimieren und so ein transparenteres und unkomplizierteres Media-Buying-Erlebnis zu schaffen.<\/p>\n

 <\/p>\n

Was bedeutet diese Zusammenarbeit f\u00fcr unser Publisher-Netzwerk?<\/strong><\/h2>\n

 <\/p>\n

Unsere Zusammenarbeit mit The Trade Desk dient dazu, die Lieferkette zu vereinfachen, indem Werbetreibende einen direkteren und transparenteren Zugang zum Inventar unserer Publisher erhalten. Diese strategische Partnerschaft verbindet unsere L\u00f6sung mit OpenPath von The Trade Desk, um unseren Publishern weiterhin noch direkteren Zugang zu Premium-Nachfrage zu erm\u00f6glichen.<\/p>\n

In den Worten von Robin de Wit<\/a>, unserem CSO:<\/p>\n

\u201eIm ersten Monat unserer Partnerschaft haben wir bereits sehr positive Ergebnisse gesehen. Dank des Vertrauens, das unsere Publisher uns durch exklusiven Zugriff auf ihr Inventar entgegengebracht haben, k\u00f6nnen wir direkt mit The Trade Desk zusammenarbeiten und so sowohl die Effizienz als auch die Leistung f\u00fcr unsere Kunden steigern. Wir freuen uns darauf, unseren Lieferweg weiterhin zu optimieren und unsere Partnerschaft mit The Trade Desk zu st\u00e4rken, um noch mehr Publishern zu helfen, ihre Werbeeinnahmen zu maximieren.\u201c<\/p>\n

The Trade Desk ist eine bedeutende Kraft in der Werbebranche, und Refinery89 ist stolz, einer ihrer Partner zu sein. OpenPath ist ein innovativer Ansatz zur Bew\u00e4ltigung einer langj\u00e4hrigen Herausforderung in der Werbebranche, und wir sehen ein gro\u00dfes Potenzial im Wert, den es bietet.<\/p>\n

 <\/p>\n

Wie greift man mit Refinery89 auf die Premium-Nachfrage von The Trade Desk zu?<\/strong><\/h2>\n

 <\/p>\n

Publisher in ganz Europa und Lateinamerika, die Refinery89 exklusiven Zugriff auf ihr Werbeinventar gew\u00e4hren, sind berechtigt, direkten Zugang zur Premium-Nachfrage von The Trade Desk zu erhalten.<\/p>\n

Die Partnerschaft mit Refinery89 als exklusivem Monetarisierungspartner erm\u00f6glicht gepr\u00fcften Publishern den direkten Zugang zur hochwertigen Premium-Nachfrage von The Trade Desk.<\/p>\n

The Trade Desk legt gro\u00dfen Wert auf die Bek\u00e4mpfung von Werbebetrug und die Steigerung der Anzeigenqualit\u00e4t, wodurch die Websites der Publisher als markensichere Umgebungen<\/a> f\u00fcr Top-Werbetreibende positioniert werden. Das Ergebnis sind h\u00f6here CPMs und eine verbesserte Auslastung sowie mehr Transparenz bei den Gebotsaktivit\u00e4ten f\u00fcr ein besseres Ertragsmanagement.<\/p>\n

 <\/p>\n

Den Weg f\u00fcr zuk\u00fcnftiges Wachstum<\/strong><\/h2>\n

 <\/p>\n

Wir arbeiten st\u00e4ndig daran, neue Wege zu finden, womit unsere Publisher ihre Einnahmen maximieren k\u00f6nnen. Unser Team pr\u00fcft M\u00f6glichkeiten, um unsere Einrichtung zu optimieren und gleichzeitig die Werbemonetarisierung zu verbessern.<\/p>\n

Bist du bereit zu entdecken, was dich erwartet, wenn du \u00fcber uns Zugang zur Premium-Nachfrage von The Trade Desk mit OpenPath erhalten? ontaktiere unsere Experten <\/a>, um mehr zu erfahren oder eine kostenlose Demo zu erhalten!<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

New ad revenue opportunities coming your way! We are proud to announce that we\u2019re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network. […]<\/p>\n","protected":false},"author":19,"featured_media":13849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,12,20,11],"tags":[25,26,288,24,40],"class_list":["post-13848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-dsp","tag-programmatic-advertising","tag-revenue"],"yoast_head":"\nPowering up our Ad Stack with The Trade Desk's OpenPath | Refinery89<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share that we\u2019ve joined forces with The Trade Desk to bring OpenPath into our Single Tag ad monetization solution!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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