{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"ein-ssp-ist-eine-softwareplattform-die-werbetreibenden-hilft-digitale-anzeigen-zu-kaufen-zu-verwalten-und-zu-optimieren","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/what-is-an-ssp\/","title":{"rendered":"Was ist ein SSP im programmatischen Werbe-\u00d6kosystem?"},"content":{"rendered":"<p>Im <a href=\"https:\/\/refinery89.com\/de\/wie-das-programmatische-werbeokosystem-funktioniert-und-warum-es-fur-publisher-wichtig-ist\/\" target=\"_blank\" rel=\"noopener\">programmatisches \u00d6kosystem<\/a> Es gibt zwei Seiten. In der einen Ecke stehen Sie als Publisher, der auf seiner Website oder App Werbefl\u00e4chen zur Monetarisierung zur Verf\u00fcgung hat. Auf der anderen Seite stehen die Werbetreibenden, die Werbefl\u00e4chen kaufen m\u00f6chten, um ihre Kampagnen anzuzeigen. Vor Jahren wurde dieser gesamte Vorgang f\u00fcr einen Publisher, n\u00e4mlich den Verkauf von Werbefl\u00e4chen, manuell abgewickelt. Jetzt ist alles automatisiert und Sie k\u00f6nnen sogar mehr Werbeeinnahmen erzielen als je zuvor. Wie? Hier kommt <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSPs<\/a> Betreten Sie die programmatische Werbeb\u00fchne.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Was ist ein SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP steht f\u00fcr Supply-Side Platform, manchmal auch Sell-Side-Platform genannt, und es ist <strong>an<\/strong> <strong>Werbetechnologieplattform zur Vereinfachung des Publisher-Lebens durch Verwaltung und Verkauf von Anzeigeninventar.<\/strong> SSPs sind einer der Hauptakteure im gesamten \u00d6kosystem der programmatischen Werbung. F\u00fcr einen Publisher ist der SSP wie ein vertrauensw\u00fcrdiger Freund mit einem H\u00e4ndchen f\u00fcr Verkauf, den man bittet, seine Werbefl\u00e4che zu verwalten.<\/p>\n<p>Diese Technologiemanagementplattform ist daf\u00fcr zust\u00e4ndig, Ihre Anzeigenbest\u00e4nde in Echtzeit \u00fcber ein Auktionssystem namens Real-Time-Bidding (RTB) zu verkaufen. <strong>SSPs sind daf\u00fcr verantwortlich, Ihr Anzeigeninventar an mehrere Demand-Side Platforms (DSPs) zu verkaufen, damit Sie die besten CPMs daf\u00fcr erzielen k\u00f6nnen. <\/strong>CPM ist die Kosten, die Werbetreibende bereit sind, einem Publisher f\u00fcr jeweils tausend Anzeigenimpressionen zu zahlen.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Wie funktioniert ein SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>In den alten Zeiten der Online-Werbung mussten Publisher mit den Werbetreibenden\/Marken selbst verhandeln, um ihre Anzeigenfl\u00e4chen zu verkaufen. Dies war eine sehr m\u00fchsame und manuelle Arbeit, die es den Publishern erschwerte, den Gro\u00dfteil ihrer Anzeigeneinheiten zu f\u00fcllen und ihr volles Umsatzpotenzial auszusch\u00f6pfen. Das ist Sache der letzten Dekade.<\/p>\n<p>Heutzutage k\u00f6nnen Publisher dank programmatischer Werbung den Aufwand vergessen, einzelne T\u00fcren abzuklappern, um ihre Werbefl\u00e4chen zu verkaufen. SSPs automatisieren den Prozess, indem sie den Verkauf von Werbeinventar an Ad Exchanges \u00fcbernehmen. Ad Exchanges sind die virtuellen Marktpl\u00e4tze, auf denen SSPs die verf\u00fcgbaren Anzeigeneinheiten von Publishern anbieten und DSPs, die Plattformen, die die Nachfrage von Werbetreibenden b\u00fcndeln, daf\u00fcr bieten.<\/p>\n<p>So funktioniert es: Der SSP, der mit der Website eines Publishers verbunden ist, sammelt die Anzeigeninventare und pr\u00e4sentiert sie gleichzeitig mehreren Nachfragequellen. Die K\u00e4ufer konkurrieren in einer Echtzeitauktion, bei der der H\u00f6chstbietende die Anzeigeeinheit erh\u00e4lt. Auf diese Weise wird sichergestellt, dass die Publisher jedes Mal den h\u00f6chsten Preis f\u00fcr ihren Anzeigenplatz erzielen und ihre Werbeeinnahmen maximieren.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Mit welchen SSPs arbeitet Refinery89 zusammen?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bei Refinery89 arbeiten wir mit \u00fcber 25+ Nachfragequellen zu den besten CPMs zusammen, um Publishern zu helfen, ihre Werbeeinnahmen zu maximieren. Die SSPs, mit denen Sie sich einfach \u00fcber unsere preisgekr\u00f6nte Single-Tag-Werbemonetarisierungsl\u00f6sung verbinden k\u00f6nnen, sind:<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazon<\/p>\n<p>Blis<\/p>\n<p>ConnectAd<\/p>\n<p>Umg\u00e4nglich<\/p>\n<p>Criteo<\/p>\n<p>Equativ<\/p>\n<p>Flukt<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Gumgum<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Axt<\/p>\n<p>Rise Interactive<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>Das Medienraster<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Sie m\u00f6chten sich mit den besten SSPs verbinden?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vergessen Sie die m\u00fchsame Programmierung, um zu den besten SSPs der Stadt zu gelangen. Mit unserer Single-Tag-L\u00f6sung k\u00f6nnen Sie in wenigen einfachen Schritten, die jeder beherrschen kann (keine Programmierkenntnisse erforderlich!), direkt mit unseren SSP-Partnern verbunden werden. Zudem steht Ihnen ein Team von Experten f\u00fcr programmatische Werbung zur Seite, das Ihre Sprache spricht und Sie auf jedem Schritt begleitet! <a href=\"https:\/\/refinery89.com\/de\/kontaktieren-sie-uns-refinery89\/\">Kontaktieren Sie uns, um loszulegen!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/de\/ein-ssp-ist-eine-softwareplattform-die-werbetreibenden-hilft-digitale-anzeigen-zu-kaufen-zu-verwalten-und-zu-optimieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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