{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"alles-ueber-push-up-anzeigen","status":"publish","type":"post","link":"https:\/\/refinery89.com\/de\/all-about-push-up-ads\/","title":{"rendered":"Was sind Push-Up-Anzeigen und warum du sie in deiner Werbestrategie brauchst"},"content":{"rendered":"

Was ist besonders sichtbar, benutzerfreundlich, hat einen hohen RPM<\/a>und erobert gerade die AdTech-Welt? Genau! Push-Up Ads sind ein stark nachgefragtes Rich Media-Anzeigenformat, das Publisher weltweit begeistert. Sie erscheinen als Banner am oberen oder unteren Bildschirmrand und bleiben sichtbar, solange der Nutzer auf der Seite ist. Au\u00dferdem kann der Leser die Anzeige ganz einfach schlie\u00dfen, wenn er m\u00f6chte.<\/p>\n

 <\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

Warum sind Push-Up Ads das Nonplusultra f\u00fcr Publisher?<\/strong><\/h2>\n

 <\/p>\n

Push-Up Ads sind extrem sichtbar und da sie mehrere Aktualisierungen pro Seitenaufruf erm\u00f6glichen, kannst du mehr Impressionen erzielen. Das wird deine Einnahmen mit Sicherheit steigern! Schau dir die tollen Vorteile an, die dich garantiert \u00fcberzeugen werden:<\/p>\n

 <\/p>\n

Einfaches Schlie\u00dfen<\/strong><\/h3>\n

Eines der tollen Eigenschaften an diesem Format ist, dass Nutzer die Anzeigen ganz einfach schlie\u00dfen k\u00f6nnen, wenn sie sie nicht sehen m\u00f6chten. St\u00e4rke den Ruf deiner Marke, indem du mit unseren nicht-intrusiven Anzeigen den Nutzerkomfort in den Vordergrund stellst. Durch diesen Mehrwert werden Nutzer deiner Marke eher vertrauen und sie bevorzugen.<\/p>\n

\"Push-Up<\/p>\n

 <\/p>\n

 <\/p>\n

Hohe Sichtbarkeit<\/strong><\/h3>\n

Push-Up Ads bleiben oben oder unten auf der Website fixiert, egal wie weit der Nutzer nach oben oder unten scrollt. Dadurch bleibt die Anzeige w\u00e4hrend der gesamten Zeit ihrer Darstellung gut sichtbar, da sie im sichtbaren Bereich bleibt, solange der Nutzer auf der Seite ist und die Anzeige nicht schlie\u00dft.<\/p>\n

 <\/p>\n

Erm\u00f6glicht das Aktualisieren der Anzeige<\/strong><\/h3>\n

Ad Refresh ist eine clevere Funktion: In regelm\u00e4\u00dfigen Abst\u00e4nden aktualisiert sich eine sichtbare Anzeige automatisch und zeigt dem Nutzer ein neues Werbemittel. Du erh\u00e4ltst also alle 25\u201330 Sekunden neue Impressionen. Das hei\u00dft, wenn ein Nutzer eine Seite eine Minute lang offen hat, sieht er in dieser Zeit zwei verschiedene Push-Up Ads.<\/p>\n

 <\/p>\n

\"Push-Up<\/a><\/p>\n

 <\/p>\n

Einfach zu implementieren<\/strong><\/h3>\n

Publisher m\u00fcssen keinen Finger r\u00fchren, um dieses Anzeigenformat auf ihrer Website zu implementieren. Wir binden es auf unserer Seite neben dem body-Tag der Seite ein und positionieren es dann mit CSS-Code, damit die Anzeige oben oder unten am Bildschirm haftet.<\/p>\n

 <\/p>\n

Kompakt und f\u00fcr die Nutzererfahrung optimiert<\/strong><\/h3>\n

Push-Up Ads sind kompakt und \u00e4u\u00dferst benutzerfreundlich! Sie sind nicht gr\u00f6\u00dfer als 180 px, aber das macht sie keineswegs weniger effektiv. Ganz im Gegenteil! Ihre Gr\u00f6\u00dfe ist perfekt, um Aufmerksamkeit zu erzeugen, ohne das Nutzererlebnis zu st\u00f6ren. Au\u00dferdem haben Besucher jederzeit die volle Kontrolle, ob sie die Anzeige schlie\u00dfen oder sichtbar lassen m\u00f6chten.<\/p>\n

 <\/p>\n

Mach mit beim Umsatz-Konga mit Push-Up Ads! <\/strong><\/h2>\n

 <\/p>\n

Push-Up Ads sind ein absolutes Must-have f\u00fcr deine Website. Wenn du dich auf Refinery89 verl\u00e4sst, um dieses Anzeigenformat zu implementieren, erh\u00e4ltst du Zugang zu \u00fcber 25 Demand-Quellen mit den besten CPMs. Durch die Kombination der Effizienz von Push-Up Ads mit unserer Premium-Demand bekommst du die perfekte Mischung f\u00fcr ein starkes Umsatzwachstum!\nAu\u00dferdem kannst du jetzt unser neues 970\u00d7250 Floorad testen, mit 50 % Sichtbarkeit und erweiterbar beim Dar\u00fcberfahren, kompatibel mit Prebid und Amazon Demand! (Nur f\u00fcr Desktop verf\u00fcgbar).<\/p>\n

Melde dich bei uns von Refinery89! Wir erkl\u00e4ren dir genau, wie du Push-Up Ads so schnell wie m\u00f6glich auf deiner Website implementieren kannst. <\/a><\/p>","protected":false},"excerpt":{"rendered":"

What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. […]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhat Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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