{"id":8877,"date":"2024-05-09T10:51:10","date_gmt":"2024-05-09T08:51:10","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=8877"},"modified":"2025-11-21T13:24:04","modified_gmt":"2025-11-21T12:24:04","slug":"nachrichten-und-blog","status":"publish","type":"page","link":"https:\/\/refinery89.com\/de\/blog\/","title":{"rendered":"News &#038; Blog | All about Programmatic Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8877\" class=\"elementor elementor-8877\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9009a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9009a8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89291c8\" data-id=\"89291c8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98c46b0 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98c46b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">News &amp;<br><font color=\"FFB703 \"> Blog<\/font> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad60064 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad60064\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-62e0a550\" data-id=\"62e0a550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5b4a4 animated-fast elementor-invisible elementor-widget elementor-widget-search\" data-id=\"3d5b4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400,&quot;submit_trigger&quot;:&quot;click_submit&quot;,&quot;pagination_type_options&quot;:&quot;none&quot;}\" data-widget_type=\"search.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search class=\"e-search hidden\" role=\"search\">\n\t\t\t<form class=\"e-search-form\" action=\"https:\/\/refinery89.com\/de\/\" method=\"get\" data-trp-original-action=\"https:\/\/refinery89.com\/de\">\n\n\t\t\t\t\n\t\t\t\t<label class=\"e-search-label\" for=\"search-3d5b4a4\">\n\t\t\t\t\t<span class=\"elementor-screen-only\">\n\t\t\t\t\t\tSuche\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\n\t\t\t\t<div class=\"e-search-input-wrapper\">\n\t\t\t\t\t<input id=\"search-3d5b4a4\" placeholder=\"Themen Suchen...\" class=\"e-search-input\" type=\"search\" name=\"s\" value=\"\" autocomplete=\"off\" role=\"combobox\" aria-autocomplete=\"list\" aria-expanded=\"false\" aria-controls=\"results-3d5b4a4\" aria-haspopup=\"listbox\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t\t\t\t<output id=\"results-3d5b4a4\" class=\"e-search-results-container hide-loader\" aria-live=\"polite\" aria-atomic=\"true\" aria-label=\"Ergebnisse f\u00fcr Suche\" tabindex=\"0\">\n\t\t\t\t\t\t<div class=\"e-search-results\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/output>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<button class=\"e-search-submit\" type=\"submit\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"\">\n\t\t\t\t\t\tSuchen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t<input type=\"hidden\" name=\"e_search_props\" value=\"3d5b4a4-8877\">\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"de\"\/><\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348e12af elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"348e12af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tHervorgehoben\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1aa2ad elementor-widget elementor-widget-heading\" data-id=\"5c1aa2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neueste Geschichten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca431e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"7ca431e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16058 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-webinars tag-google tag-seo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/de\/breaking-down-googles-february-2026-discover-core-update\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg\" class=\"attachment-large size-large wp-image-16063\" alt=\"Breaking down Google\u2019s February Discover Core Update. Watch the full webinar now.\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Thumbnail-Bolg_Webinar-Core-Update-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/de\/breaking-down-googles-february-2026-discover-core-update\/\" >\n\t\t\t\tBreaking down Google\u2019s February 2026 Discover Core Update\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/de\/breaking-down-googles-february-2026-discover-core-update\/\" aria-label=\"Mehr \u00fcber Breaking down Google\u2019s February 2026 Discover Core Update\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15980 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers tag-ad-monetization tag-programmatic-advertising tag-publishers tag-single-tag\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/de\/new-single-tag-update\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1.jpg\" class=\"attachment-large size-large wp-image-16030\" alt=\"Single Tag April 2026 update\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Single-Tag-Update-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/de\/new-single-tag-update\/\" >\n\t\t\t\tNeues Single Tag Update! Steigern Sie die Website-Leistung &amp; Werbeeinnahmen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/de\/new-single-tag-update\/\" aria-label=\"Mehr \u00fcber New Single Tag update! Boost site performance &#038; ad revenue\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16000 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-refinery-academy tag-ad-monetization tag-ad-tech tag-ssp\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/de\/driving-maximum-monetization-with-high-impact-ads-with-seedtag\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight.jpg\" class=\"attachment-large size-large wp-image-16012\" alt=\"Maxime Werbeeinnahmen mit Refinery89 und Seedtag erzielen\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_Seedtag-Spotlight-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/de\/driving-maximum-monetization-with-high-impact-ads-with-seedtag\/\" >\n\t\t\t\tMaximale Monetarisierung durch aufmerksamkeitsstarke Anzeigen \u2013 Refinery89 x Seedtag\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/de\/driving-maximum-monetization-with-high-impact-ads-with-seedtag\/\" aria-label=\"Mehr \u00fcber Driving Maximum Monetization with High-Impact Ads \u2013 Refinery89 x Seedtag\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15922 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-refinery-academy tag-ad-monetization tag-programmatic-advertising tag-rtb\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/de\/what-is-rtb\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB.jpg\" class=\"attachment-large size-large wp-image-15929\" alt=\"Was ist RTB? - Blogbeitrag\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/03\/Blog-Post_RTB-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/de\/what-is-rtb\/\" >\n\t\t\t\tWas ist RTB (Real-Time Bidding)? Bedeutung und Funktionsweise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/de\/what-is-rtb\/\" aria-label=\"Mehr \u00fcber What is RTB (Real-Time Bidding)? Meaning and How It Works\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15858 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-refinery-academy category-webinars tag-ad-monetization tag-cpm tag-programmatic-advertising tag-publishers tag-seasonality\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/de\/why-cpms-rise-and-fall-cpm-seasonality\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM.jpg\" class=\"attachment-large size-large wp-image-15859\" alt=\"Webinar: Warum steigen und fallen CPMs? Umsatz verstehen durch CPM-Saisonalit\u00e4t\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Thumbnail-Bolg_Webinar-CPM-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/de\/why-cpms-rise-and-fall-cpm-seasonality\/\" >\n\t\t\t\tWarum CPMs steigen und fallen: Einnahmenhochs und -tiefs durch CPM-Saisonalit\u00e4t verstehen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/de\/why-cpms-rise-and-fall-cpm-seasonality\/\" aria-label=\"Mehr \u00fcber Why CPMs Rise and Fall: Understanding Revenue Highs and Lows through CPM Seasonality\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15808 post type-post status-publish format-standard has-post-thumbnail hentry category-company-news category-news category-publishers category-refinery-academy tag-ad-formats tag-ad-monetization tag-programmatic-advertising tag-publishers\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/refinery89.com\/de\/top-performing-banner-ad-sizes-for-publishers\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing.jpg\" class=\"attachment-large size-large wp-image-15809\" alt=\"Leistungsst\u00e4rkste Anzeigenbannergr\u00f6\u00dfen f\u00fcr Publisher\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/02\/Blog-Post_Top-Performing-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/refinery89.com\/de\/top-performing-banner-ad-sizes-for-publishers\/\" >\n\t\t\t\tTop-Performing Banner Ad Sizes f\u00fcr Publisher\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/refinery89.com\/de\/top-performing-banner-ad-sizes-for-publishers\/\" aria-label=\"Mehr \u00fcber Top-Performing Banner Ad Sizes For Publishers\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"18\" data-next-page=\"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/pages\/8877\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr Sehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76a22b9e\" data-id=\"76a22b9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91dfa2 elementor-widget elementor-widget-wp-widget-categories\" data-id=\"a91dfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Nach Kategorie durchsuchen!<\/h5><form action=\"https:\/\/refinery89.com\/de\/\" method=\"get\" data-trp-original-action=\"https:\/\/refinery89.com\/de\"><label class=\"screen-reader-text\" for=\"cat\">Nach Kategorie durchsuchen!<\/label><select  name='cat' id='cat' class='postform'>\n\t<option value='-1'>Kategorie ausw\u00e4hlen<\/option>\n\t<option class=\"level-0\" value=\"13\">Werbetreibende<\/option>\n\t<option class=\"level-0\" value=\"131\">Unternehmensnachrichten<\/option>\n\t<option class=\"level-0\" value=\"23\">H\u00e4ufig gestellte Fragen<\/option>\n\t<option class=\"level-0\" value=\"22\">Nachrichten<\/option>\n\t<option class=\"level-0\" value=\"1\">Keine Kategorie<\/option>\n\t<option class=\"level-0\" value=\"14\">Partnerl\u00f6sungen<\/option>\n\t<option class=\"level-0\" value=\"297\">Partner<\/option>\n\t<option class=\"level-0\" value=\"12\">Publishern<\/option>\n\t<option class=\"level-0\" value=\"20\">Raffinerie-Akademie<\/option>\n\t<option class=\"level-0\" value=\"11\">L\u00f6sungen<\/option>\n\t<option class=\"level-0\" value=\"89\">Webinare<\/option>\n<\/select>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"de\"\/><\/form><script>\n( ( dropdownId ) => {\n\tconst dropdown = document.getElementById( dropdownId );\n\tfunction onSelectChange() {\n\t\tsetTimeout( () => {\n\t\t\tif ( 'escape' === dropdown.dataset.lastkey ) {\n\t\t\t\treturn;\n\t\t\t}\n\t\t\tif ( dropdown.value && parseInt( dropdown.value ) > 0 && dropdown instanceof HTMLSelectElement ) {\n\t\t\t\tdropdown.parentElement.submit();\n\t\t\t}\n\t\t}, 250 );\n\t}\n\tfunction onKeyUp( event ) {\n\t\tif ( 'Escape' === event.key ) {\n\t\t\tdropdown.dataset.lastkey = 'escape';\n\t\t} else {\n\t\t\tdelete dropdown.dataset.lastkey;\n\t\t}\n\t}\n\tfunction onClick() {\n\t\tdelete dropdown.dataset.lastkey;\n\t}\n\tdropdown.addEventListener( 'keyup', onKeyUp );\n\tdropdown.addEventListener( 'click', onClick );\n\tdropdown.addEventListener( 'change', onSelectChange );\n})( \"cat\" );\n\n\/\/# sourceURL=WP_Widget_Categories%3A%3Awidget\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aa53e42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa53e42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72ce129b\" data-id=\"72ce129b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c3cfd4 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"59c3cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tErhalten Sie die neuesten Informationen\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466eed4d elementor-widget elementor-widget-heading\" data-id=\"466eed4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Abonnieren Sie unseren Newsletter\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa01530 elementor-widget elementor-widget-text-editor\" data-id=\"4aa01530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bleiben Sie auf dem neuesten Stand mit den neuesten Nachrichten, Schulungen und Webinaren<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b67ce6 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5b67ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/refinery89.com\/de\/refinery-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ANMELDEN!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/refinery89.com\\\/brandformance-solution-brand-building-outcome\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-179a86f2 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"179a86f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO.webp\" class=\"attachment-full size-full wp-image-15271\" alt=\"Webinar: Bewusstsein und Leistung verbinden\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO.webp 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO-300x206.webp 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO-768x528.webp 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/webinar-BBO-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb64e48 elementor-widget elementor-widget-wp-widget-tag_cloud\" data-id=\"eb64e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-tag_cloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Am beliebtesten<\/h5><nav aria-label=\"Am beliebtesten\"><div class=\"tagcloud\"><a href=\"https:\/\/refinery89.com\/de\/tag\/ad-fill-rate\/\" class=\"tag-cloud-link tag-link-280 tag-link-position-1\" style=\"font-size: 8pt;\" aria-label=\"ad fill rate (2\u00a0Eintr\u00e4ge)\">ad fill rate<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ad-formats\/\" class=\"tag-cloud-link tag-link-144 tag-link-position-2\" style=\"font-size: 14.255319148936pt;\" aria-label=\"ad formats (12\u00a0Eintr\u00e4ge)\">Anzeigenformate<span class=\"tag-link-count\"> (12)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ad-inventory\/\" class=\"tag-cloud-link tag-link-25 tag-link-position-3\" style=\"font-size: 10.978723404255pt;\" aria-label=\"Ad Inventory (5\u00a0Eintr\u00e4ge)\">Anzeigeninventar<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ad-monetization\/\" class=\"tag-cloud-link tag-link-26 tag-link-position-4\" style=\"font-size: 20.014184397163pt;\" aria-label=\"Ad Monetization (48\u00a0Eintr\u00e4ge)\">Sie die Anzeigen-Monetarisierung<span class=\"tag-link-count\"> (48)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ads\/\" class=\"tag-cloud-link tag-link-256 tag-link-position-5\" style=\"font-size: 12.170212765957pt;\" aria-label=\"Ads (7\u00a0Eintr\u00e4ge)\">Ads<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ads-txt\/\" class=\"tag-cloud-link tag-link-59 tag-link-position-6\" style=\"font-size: 8pt;\" aria-label=\"Ads.txt (2\u00a0Eintr\u00e4ge)\">Ads.txt<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ad-tech\/\" class=\"tag-cloud-link tag-link-71 tag-link-position-7\" style=\"font-size: 16.141843971631pt;\" aria-label=\"Ad Tech (19\u00a0Eintr\u00e4ge)\">Ad Tech<span class=\"tag-link-count\"> (19)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/advertisers\/\" class=\"tag-cloud-link tag-link-272 tag-link-position-8\" style=\"font-size: 10.978723404255pt;\" aria-label=\"Advertisers (5\u00a0Eintr\u00e4ge)\">Werbetreibende<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/advertising\/\" class=\"tag-cloud-link tag-link-95 tag-link-position-9\" style=\"font-size: 12.170212765957pt;\" aria-label=\"Advertising (7\u00a0Eintr\u00e4ge)\">Advertising<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/app-monetization\/\" class=\"tag-cloud-link tag-link-134 tag-link-position-10\" style=\"font-size: 10.184397163121pt;\" aria-label=\"App Monetization (4\u00a0Eintr\u00e4ge)\">Monetarisierung von Apps<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/consent-management\/\" class=\"tag-cloud-link tag-link-114 tag-link-position-11\" style=\"font-size: 11.673758865248pt;\" aria-label=\"Consent Management (6\u00a0Eintr\u00e4ge)\">Consent Management<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/cookies\/\" class=\"tag-cloud-link tag-link-44 tag-link-position-12\" style=\"font-size: 11.673758865248pt;\" aria-label=\"cookies (6\u00a0Eintr\u00e4ge)\">cookies<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/core-web-vitals\/\" class=\"tag-cloud-link tag-link-82 tag-link-position-13\" style=\"font-size: 12.170212765957pt;\" aria-label=\"Core Web Vitals (7\u00a0Eintr\u00e4ge)\">ore Web Vitals-Krise \u2013<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/cpm\/\" class=\"tag-cloud-link tag-link-37 tag-link-position-14\" style=\"font-size: 12.666666666667pt;\" aria-label=\"CPM (8\u00a0Eintr\u00e4ge)\">CPM auch<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/dashboard\/\" class=\"tag-cloud-link tag-link-252 tag-link-position-15\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"Dashboard (3\u00a0Eintr\u00e4ge)\">Dashboard<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/dsp\/\" class=\"tag-cloud-link tag-link-288 tag-link-position-16\" style=\"font-size: 8pt;\" aria-label=\"DSP (2\u00a0Eintr\u00e4ge)\">DSP<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/gdpr\/\" class=\"tag-cloud-link tag-link-45 tag-link-position-17\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"GDPR (3\u00a0Eintr\u00e4ge)\">GDPR<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google\/\" class=\"tag-cloud-link tag-link-46 tag-link-position-18\" style=\"font-size: 16.340425531915pt;\" aria-label=\"Google (20\u00a0Eintr\u00e4ge)\">Google<span class=\"tag-link-count\"> (20)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google-adsense\/\" class=\"tag-cloud-link tag-link-90 tag-link-position-19\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"Google AdSense (3\u00a0Eintr\u00e4ge)\">Google AdSense<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google-analytics-4\/\" class=\"tag-cloud-link tag-link-88 tag-link-position-20\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"Google Analytics 4 (3\u00a0Eintr\u00e4ge)\">Google Analytics 4<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google-consent-mode-v2\/\" class=\"tag-cloud-link tag-link-97 tag-link-position-21\" style=\"font-size: 8pt;\" aria-label=\"Google Consent Mode v2 (2\u00a0Eintr\u00e4ge)\">Google Consent Mode v2<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google-discover\/\" class=\"tag-cloud-link tag-link-121 tag-link-position-22\" style=\"font-size: 8pt;\" aria-label=\"Google Discover (2\u00a0Eintr\u00e4ge)\">Google Discover<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google-search-console\/\" class=\"tag-cloud-link tag-link-117 tag-link-position-23\" style=\"font-size: 8pt;\" aria-label=\"Google Search Console (2\u00a0Eintr\u00e4ge)\">Google Search Console<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/google-updates\/\" class=\"tag-cloud-link tag-link-140 tag-link-position-24\" style=\"font-size: 8pt;\" aria-label=\"google updates (2\u00a0Eintr\u00e4ge)\">google updates<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/header-bidding\/\" class=\"tag-cloud-link tag-link-33 tag-link-position-25\" style=\"font-size: 10.184397163121pt;\" aria-label=\"Header Bidding (4\u00a0Eintr\u00e4ge)\">Header Bidding<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/metrics\/\" class=\"tag-cloud-link tag-link-278 tag-link-position-26\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"metrics (3\u00a0Eintr\u00e4ge)\">metrics<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/monetization\/\" class=\"tag-cloud-link tag-link-80 tag-link-position-27\" style=\"font-size: 12.170212765957pt;\" aria-label=\"Monetization (7\u00a0Eintr\u00e4ge)\">Monetization<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/news\/\" class=\"tag-cloud-link tag-link-139 tag-link-position-28\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"news (3\u00a0Eintr\u00e4ge)\">news<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/programmatic-advertising\/\" class=\"tag-cloud-link tag-link-24 tag-link-position-29\" style=\"font-size: 22pt;\" aria-label=\"Programmatic Advertising (76\u00a0Eintr\u00e4ge)\">Programmatic Advertising<span class=\"tag-link-count\"> (76)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/publishers\/\" class=\"tag-cloud-link tag-link-72 tag-link-position-30\" style=\"font-size: 21.404255319149pt;\" aria-label=\"Publishers (67\u00a0Eintr\u00e4ge)\">Publishern<span class=\"tag-link-count\"> (67)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ranking\/\" class=\"tag-cloud-link tag-link-75 tag-link-position-31\" style=\"font-size: 12.170212765957pt;\" aria-label=\"Ranking (7\u00a0Eintr\u00e4ge)\">Ranking<span class=\"tag-link-count\"> (7)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/refinery-academy\/\" class=\"tag-cloud-link tag-link-34 tag-link-position-32\" style=\"font-size: 18.822695035461pt;\" aria-label=\"Refinery Academy (36\u00a0Eintr\u00e4ge)\">Raffinerie-Akademie<span class=\"tag-link-count\"> (36)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/revenue\/\" class=\"tag-cloud-link tag-link-40 tag-link-position-33\" style=\"font-size: 13.163120567376pt;\" aria-label=\"Revenue (9\u00a0Eintr\u00e4ge)\">Umsatz<span class=\"tag-link-count\"> (9)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/rpm\/\" class=\"tag-cloud-link tag-link-35 tag-link-position-34\" style=\"font-size: 12.666666666667pt;\" aria-label=\"RPM (8\u00a0Eintr\u00e4ge)\">RPM<span class=\"tag-link-count\"> (8)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/sdk\/\" class=\"tag-cloud-link tag-link-135 tag-link-position-35\" style=\"font-size: 10.978723404255pt;\" aria-label=\"SDK (5\u00a0Eintr\u00e4ge)\">SDK<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/seasonality\/\" class=\"tag-cloud-link tag-link-143 tag-link-position-36\" style=\"font-size: 10.184397163121pt;\" aria-label=\"seasonality (4\u00a0Eintr\u00e4ge)\">seasonality<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/seo\/\" class=\"tag-cloud-link tag-link-65 tag-link-position-37\" style=\"font-size: 16.936170212766pt;\" aria-label=\"SEO (23\u00a0Eintr\u00e4ge)\">SEO-Bereich<span class=\"tag-link-count\"> (23)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/single-tag\/\" class=\"tag-cloud-link tag-link-84 tag-link-position-38\" style=\"font-size: 11.673758865248pt;\" aria-label=\"Single Tag (6\u00a0Eintr\u00e4ge)\">Single Tag<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/ssp\/\" class=\"tag-cloud-link tag-link-283 tag-link-position-39\" style=\"font-size: 10.978723404255pt;\" aria-label=\"SSP (5\u00a0Eintr\u00e4ge)\">SSP<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/third-party-cookies\/\" class=\"tag-cloud-link tag-link-68 tag-link-position-40\" style=\"font-size: 11.673758865248pt;\" aria-label=\"Third-Party Cookies (6\u00a0Eintr\u00e4ge)\">Third-Party Cookies<span class=\"tag-link-count\"> (6)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/tips\/\" class=\"tag-cloud-link tag-link-141 tag-link-position-41\" style=\"font-size: 9.1914893617021pt;\" aria-label=\"tips (3\u00a0Eintr\u00e4ge)\">tips<span class=\"tag-link-count\"> (3)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/trends\/\" class=\"tag-cloud-link tag-link-93 tag-link-position-42\" style=\"font-size: 10.978723404255pt;\" aria-label=\"Trends (5\u00a0Eintr\u00e4ge)\">Trends<span class=\"tag-link-count\"> (5)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/viewability\/\" class=\"tag-cloud-link tag-link-261 tag-link-position-43\" style=\"font-size: 8pt;\" aria-label=\"viewability (2\u00a0Eintr\u00e4ge)\">Sichtbarkeit<span class=\"tag-link-count\"> (2)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/webinar\/\" class=\"tag-cloud-link tag-link-47 tag-link-position-44\" style=\"font-size: 10.184397163121pt;\" aria-label=\"Webinars (4\u00a0Eintr\u00e4ge)\">Webinare<span class=\"tag-link-count\"> (4)<\/span><\/a>\n<a href=\"https:\/\/refinery89.com\/de\/tag\/website\/\" class=\"tag-cloud-link tag-link-133 tag-link-position-45\" style=\"font-size: 10.184397163121pt;\" aria-label=\"website (4\u00a0Eintr\u00e4ge)\">website<span class=\"tag-link-count\"> (4)<\/span><\/a><\/div>\n<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>News &amp; Blog Search Search On Top Recent Stories Get The Latest Updates Subscribe To Our Newsletter Stay up<\/p>","protected":false},"author":7,"featured_media":9347,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8877","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Blog | All about Programmatic Advertising | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out our News &amp; Blog section, with everything you need to know on programmatic advertising, and the lastest updates!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/de\/nachrichten-und-blog\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News &amp; Blog | All about Programmatic Advertising | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Check out our News &amp; Blog section, with everything you need to know on programmatic advertising, and the lastest updates!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/de\/nachrichten-und-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T12:24:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/refinery89.com\/blog\/\",\"url\":\"https:\/\/refinery89.com\/blog\/\",\"name\":\"News & Blog | All about Programmatic Advertising | Refinery89\",\"isPartOf\":{\"@id\":\"https:\/\/refinery89.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/refinery89.com\/blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg\",\"datePublished\":\"2024-05-09T08:51:10+00:00\",\"dateModified\":\"2025-11-21T12:24:04+00:00\",\"description\":\"Check out our News & Blog section, with everything you need to know on programmatic advertising, and the lastest updates!\",\"breadcrumb\":{\"@id\":\"https:\/\/refinery89.com\/blog\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/refinery89.com\/blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/refinery89.com\/blog\/#primaryimage\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"news and blog refinery89 header image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/refinery89.com\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/refinery89.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News &#038; Blog | All about Programmatic Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/refinery89.com\/#website\",\"url\":\"https:\/\/refinery89.com\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/refinery89.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/refinery89.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/refinery89.com\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\/\/refinery89.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/refinery89.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png\",\"contentUrl\":\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\/\/refinery89.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Refinery89\/\",\"https:\/\/x.com\/refinery89\",\"https:\/\/www.linkedin.com\/company\/refinery89\/\",\"https:\/\/www.youtube.com\/@refinery89\",\"https:\/\/www.instagram.com\/refinery_89\/\",\"https:\/\/www.reddit.com\/user\/Refinery89\/\",\"https:\/\/share.google\/K8hFf3ktmUrTi1XCa\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nachrichten und Blog | Alles \u00fcber programmatische Werbung | Refinery89","description":"Schauen Sie sich unseren Bereich Nachrichten und Blog an, mit allem, was Sie \u00fcber Programmatic Advertising wissen m\u00fcssen, und den neuesten Nachrichten!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/de\/nachrichten-und-blog\/","og_locale":"de_DE","og_type":"article","og_title":"News & Blog | All about Programmatic Advertising | Refinery89","og_description":"Check out our News & Blog section, with everything you need to know on programmatic advertising, and the lastest updates!","og_url":"https:\/\/refinery89.com\/de\/nachrichten-und-blog\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_modified_time":"2025-11-21T12:24:04+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@refinery89","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/refinery89.com\/blog\/","url":"https:\/\/refinery89.com\/blog\/","name":"Nachrichten und Blog | Alles \u00fcber programmatische Werbung | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/blog\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/blog\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","datePublished":"2024-05-09T08:51:10+00:00","dateModified":"2025-11-21T12:24:04+00:00","description":"Schauen Sie sich unseren Bereich Nachrichten und Blog an, mit allem, was Sie \u00fcber Programmatic Advertising wissen m\u00fcssen, und den neuesten Nachrichten!","breadcrumb":{"@id":"https:\/\/refinery89.com\/blog\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/blog\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/refinery89.com\/blog\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Header6.jpg","width":1920,"height":1080,"caption":"news and blog refinery89 header image"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"News &#038; Blog | All about Programmatic Advertising"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/pages\/8877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/comments?post=8877"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/pages\/8877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/media\/9347"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/de\/wp-json\/wp\/v2\/media?parent=8877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}